{"product_id":"strategic-management-9780631201045","title":"Strategic Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e* New text bringing text and cases together for ease of use.  * Based on highly successful previous editions of Business Policy and cases in Business Policy.  * Thoroughly revised, updated, tested and accessible materials.  * Part of a major new pack of teaching materials. .\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePart I: The Business Policy Framework.\u003c\/b\u003e \u003cp\u003e1. Introduction to Business Policy.\u003c\/p\u003e \u003cp\u003e2. Strategic Managers and Strategic Planning.\u003c\/p\u003e \u003cp\u003e3. Values Culture and Power.\u003c\/p\u003e \u003cp\u003e4. Mission and Objectives.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: External Analysis.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5. Environmental Analysis.\u003c\/p\u003e \u003cp\u003e6. Customer and Competitor Analysis.\u003c\/p\u003e \u003cp\u003e7. Understanding Industries and Markets.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Analysing Resources and Capabilities.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8. Internal Audit.\u003c\/p\u003e \u003cp\u003e9. Financial Analysis.\u003c\/p\u003e \u003cp\u003e10. Analysing Performance.\u003c\/p\u003e \u003cp\u003e11. Sources of Competitive Advantage.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Identifying Strategic Alternatives.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12. Strategic Direction.\u003c\/p\u003e \u003cp\u003e13. Global Strategies.\u003c\/p\u003e \u003cp\u003e14. Strategies for Declining Industries.\u003c\/p\u003e \u003cp\u003e15. Corporate Collapse and Turnaround.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Strategic Choice.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16. Acquisition and Divestment.\u003c\/p\u003e \u003cp\u003e17. Strategic Alliances.\u003c\/p\u003e \u003cp\u003e18. Competitive Strategies.\u003c\/p\u003e \u003cp\u003e19. Deciding on Future Strategy.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: Implementing Strategies.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e20. Implementing Strategy.\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49525934686551,"sku":"9780631201045","price":55.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780631201045.jpg?v=1731862289","url":"https:\/\/bookcurl.com\/products\/strategic-management-9780631201045","provider":"Book Curl","version":"1.0","type":"link"}