{"product_id":"strategic-management-9780134153971","title":"Strategic Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp style=\"MARGIN:\"\u003e\u003cb\u003eFred R.\u003c\/b\u003e \u003cb\u003eand Forest R. David,\u003c\/b\u003e a fatherson team, have published more than 50 articles in journals such as \u003ci\u003eAcademy of Management Review\u003c\/i\u003e, \u003ci\u003eAcademy of Management Executive\u003c\/i\u003e, \u003ci\u003eJournal of Applied Psychology\u003c\/i\u003e, \u003ci\u003eLong Range Planning\u003c\/i\u003e, \u003ci\u003eInternational Journal of Management\u003c\/i\u003e, \u003ci\u003eJournal of Business Strategy\u003c\/i\u003e, and \u003ci\u003eAdvanced Management Journal\u003c\/i\u003e. Fred and Forest's recent article titled Mission Statement Theory and Practice: A Content Analysis and New Direction, published in the \u003ci\u003eInternational Journal of Business, Marketing, and Decision Sciences\u003c\/i\u003e, is changing the way organizations devise and use vision and mission statements.\u003c\/p\u003e \u003cp style=\"MARGIN:\"\u003e \u003c\/p\u003e \u003cp style=\"MARGIN:\"\u003eFred and Forest are coauthors of \u003ci\u003eStrategic Management: Concepts and CasesA Competitive Advantage Approach \u003c\/i\u003ethat has been on a two-year revision cycle since 1987 when the first edition was published. This text has been a leader in the field of s\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePART 1: Overview of Strategic Management\u003c\/b\u003e  \u003c\/p\u003e \u003cp\u003e1. The Nature of Strategic Management\u003c\/p\u003e \u003cp\u003eTHE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY)  \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2: Strategy Formulation\u003c\/b\u003e  \u003c\/p\u003e \u003cp\u003e2. The Business Vision and Mission  \u003c\/p\u003e \u003cp\u003e3. The External Assessment  \u003c\/p\u003e \u003cp\u003e4. The Internal Assessment  \u003c\/p\u003e \u003cp\u003e5. Strategies in Action  \u003c\/p\u003e \u003cp\u003e6. Strategy Analysis and Choice \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3: Strategy Implementation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7. Implementing Strategies: Management, Operations, and Human Resources Issues\u003c\/p\u003e \u003cp\u003e8. Implementing Strategies: Marketing, Finance\/Accounting, R\u0026amp;D, and MIS Issues\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 4: Strategy Evaluation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9. Strategy Review, Evaluation, and Control \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 5: Key Strategic-Management Topics \u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e10. Business Ethics, Social Responsibility, and Environmental Sustainability  \u003c\/p\u003e \u003cp\u003e11. Global and International Issues  \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 6: Strategic-Management Case Analysis \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Prepare and Present a Case Analysis \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51036419424599,"sku":"9780134153971","price":159.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780134153971.jpg?v=1750932031","url":"https:\/\/bookcurl.com\/products\/strategic-management-9780134153971","provider":"Book Curl","version":"1.0","type":"link"}