{"product_id":"strategic-luxury-management-9780367858377","title":"Strategic Luxury Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eStrategic Luxury Management\u003c\/em\u003e is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.\u003c\/p\u003e\u003cp\u003eThe book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, includ\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart 1: The Concept of Luxury \u003c\/strong\u003e1. The Concept of Luxury: Past, Present and Future \u003cstrong\u003ePart \u003c\/strong\u003e\u003cstrong\u003e2: Principles of Luxury Value Creation: The \u003ci\u003eEssence\u003c\/i\u003e\u003c\/strong\u003e\u003cstrong\u003e of Luxury \u003c\/strong\u003e2. The Need for a Managerial Approach: Luxury and Strategy 3. The \u003cem\u003eEssence\u003c\/em\u003e of Luxury: Unveiling the Luxury Value Creation Process \u003cstrong\u003ePart \u003c\/strong\u003e\u003cstrong\u003e3: Principles of Creativity-Driven Industries: The \u003ci\u003eNature\u003c\/i\u003e of Luxury \u003c\/strong\u003e4. The Luxury Firm and the Role of Creativity 5. Luxury as a Creative Industry: The Creative Value System \u003cstrong\u003ePart \u003c\/strong\u003e\u003cstrong\u003e4: Principles of Luxury Competition: The \u003ci\u003eMeans\u003c\/i\u003e of L\u003c\/strong\u003e\u003cstrong\u003euxury \u003c\/strong\u003e6. Principles of Business Level Rivalry: The \u003cem\u003eMeans \u003c\/em\u003eof the Luxury Firm 7. Principles of Corporate Level Rivalry: Diversification and the Conglomerate Power 8. The Future of Luxury\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51018080551255,"sku":"9780367858377","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367858377.jpg?v=1750775568","url":"https:\/\/bookcurl.com\/products\/strategic-luxury-management-9780367858377","provider":"Book Curl","version":"1.0","type":"link"}