{"product_id":"strategic-integrated-marketing-communications-9780367770624","title":"Strategic Integrated Marketing Communications","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.\u003c\/p\u003e\u003cp\u003eThroughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with âdesktopâ tools and worksheets for developing and implementing an IMC plan. \u003c\/p\u003e\u003cp\u003eThe 4th edition of this classic textbook has been fully updated throughout, and includ\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePart 1: Introduction to IMC\u003c\/p\u003e\u003cp\u003e1. Overview of IMC\u003c\/p\u003e\u003cp\u003e2. Brands and IMC\u003c\/p\u003e\u003cp\u003e3. Companies and IMC\u003c\/p\u003e\u003cp\u003ePart 2: Components of IMC\u003c\/p\u003e\u003cp\u003e4. Advertising\u003c\/p\u003e\u003cp\u003e5. Promotion\u003c\/p\u003e\u003cp\u003e6. Media\u003c\/p\u003e\u003cp\u003e7. Additional delivery options\u003c\/p\u003e\u003cp\u003ePart 3: IMC messages\u003c\/p\u003e\u003cp\u003e8. Message processing\u003c\/p\u003e\u003cp\u003e9. Message development\u003c\/p\u003e\u003cp\u003e10. Creative execution\u003c\/p\u003e\u003cp\u003ePart 4: The IMC plan\u003c\/p\u003e\u003cp\u003e11. Planning considerations\u003c\/p\u003e\u003cp\u003e12. The IMC planning process\u003c\/p\u003e\u003cp\u003e13. Finalizing and implementing the IMC plan\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018070851927,"sku":"9780367770624","price":43.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367770624.jpg?v=1750775537","url":"https:\/\/bookcurl.com\/products\/strategic-integrated-marketing-communications-9780367770624","provider":"Book Curl","version":"1.0","type":"link"}