{"product_id":"strategic-innovation-9780787964054","title":"Strategic Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eStrategic Innovation\u003c\/i\u003e offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation''s sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.  \u003cp\u003eBased on the real-life example of Whirlpool a solid company with a significant track record and global reach\u003ci\u003eStrategic Innovation\u003c\/i\u003e shows how the world''s largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation thr\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The book is packed with WOW and HOW.\" (\u003ci\u003eSouth Florida Sun-Sentinel\u003c\/i\u003e \"Biz Books\", September 15, 2003)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eExhibits and Worksheets xi\u003c\/p\u003e \u003cp\u003eForeword xiii\u003cbr\u003e\u003ci\u003eGary Hamel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eThe Authors xxiii\u003c\/p\u003e \u003cp\u003e1 Introduction: Innovation as a Core Competency 1\u003c\/p\u003e \u003cp\u003e2 Reinventing the Wheel 23\u003c\/p\u003e \u003cp\u003e3 Vision and Goals 42\u003c\/p\u003e \u003cp\u003e4 Leader Accountability and Development 59\u003c\/p\u003e \u003cp\u003e5 Culture and Values 80\u003c\/p\u003e \u003cp\u003e6 Resource Creation: Open Markets for Funds, Ideas, and Talent 100\u003c\/p\u003e \u003cp\u003e7 Knowledge Management and Learning Systems: Democratizing Innovation 123\u003c\/p\u003e \u003cp\u003e8 Integrating Strategic Communications with Change Management 143\u003c\/p\u003e \u003cp\u003e9 Rewards and Recognition: The Informal Embedment Category 162\u003c\/p\u003e \u003cp\u003e10 Measurement and Reporting Systems and Systems Alignment 179\u003c\/p\u003e \u003cp\u003eEpilogue 199\u003c\/p\u003e \u003cp\u003eReferences 204\u003c\/p\u003e \u003cp\u003eIndex 206\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49405043802455,"sku":"9780787964054","price":42.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780787964054.jpg?v=1730488477","url":"https:\/\/bookcurl.com\/products\/strategic-innovation-9780787964054","provider":"Book Curl","version":"1.0","type":"link"}