{"product_id":"strategic-city-branding-9781032958989","title":"Strategic City Branding","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCity branding is crucial for the development of cities. \u003ci\u003eStrategic City Branding: Insights from Asian Cities\u003c\/i\u003e brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors.\u003c\/p\u003e\u003cp\u003eThe book presents a structured approach to city branding, featuring 24 concise case studies from various Asian cities. Readers will learn about the organisation of city branding efforts, city brand identities and visions, and the brand positioning process. It covers comprehensive execution strategies and methods for evaluating branding success. Each chapter offers conceptual tools for applying these ideas in practice, and the Asian case studies provide real-world insights into city branding.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eStrategic City Branding: Insights from Asian Cities\u003c\/i\u003e is an essential resource for city branding and marketing pract\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51019280220503,"sku":"9781032958989","price":50.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032958989.jpg?v=1750779742","url":"https:\/\/bookcurl.com\/products\/strategic-city-branding-9781032958989","provider":"Book Curl","version":"1.0","type":"link"}