{"product_id":"strategic-branding-in-tourism-how-to-make-your-mark-in-the-travel-industry-9781398623729","title":"Strategic Branding in Tourism  How to make your mark in the travel industry","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJamie-Lee Abtar\u003c\/b\u003e specializes in travel marketing, brand communications, and partnerships. Named among TTG's 30 under 30 Future Leaders and Travel Pulse's Most Influential Women in Travel, she brings diverse experience from tourism boards, tour operators, and marketing agencies. Based in London, UK, Jamie-Lee Abtar is founder of creative agency 2219 Media and head of marketing at Not in the Guidebooks, which focuses on strategic brand elevation.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":53515705450839,"sku":"9781398623729","price":72.75,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/strategic-branding-in-tourism-how-to-make-your-mark-in-the-travel-industry-9781398623729","provider":"Book Curl","version":"1.0","type":"link"}