{"product_id":"strategic-brand-design-9781032765143","title":"Strategic Brand Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTranslated from its original Dutch, \u003ci\u003eStrategic Brand Design\u003c\/i\u003e offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.\u003c\/p\u003e\u003cp\u003eConsisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching.\u003c\/p\u003e\u003cp\u003ePractical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and progr\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51019203182935,"sku":"9781032765143","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032765143.jpg?v=1750779588","url":"https:\/\/bookcurl.com\/products\/strategic-brand-design-9781032765143","provider":"Book Curl","version":"1.0","type":"link"}