{"product_id":"strategic-alliances-and-marketing-partnerships-9780749454845","title":"Strategic Alliances and Marketing Partnerships","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRichard Gibbs \u003c\/b\u003eis an expert in relationship marketing and has held senior positions in major companies including Xerox and Novell Inc. His PhD from University of Gloucestershire was followed by an MBA from Henley Management College, and he continues to research into how firms gain competitive advantage through marketing channels.\u003cb\u003eAndrew Humphries\u003c\/b\u003e is currently CEO of SCCI Ltd, a company that specialises in measuring commercial relationship performance. Following a career in UK Royal Air Force as Head of Defence Aviation Logistics, he gained a PhD from Cranfield School of Management and an MBA from the Open University.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The authors have certainly done a sterling job - thorough, practical and scholarly, reflecting their own experience and credentials.\"\u003cbr\u003e\"The authors are to be congratulated on drawing attention to all the options and the loopholes to guard against in selecting collaborators.\" * Engineering \u0026amp; Technology *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction: Placing a value on your key commercial partnerships;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tThe business of partnering;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tThe evolution of partnership-driven business strategies;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tThe obstacles and drivers of successful partnerships;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tRelationship marketing: a ‘new-old’ theory of business relationships;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tUnderstanding partnership and alliance dynamics;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tWorking hard at the ‘soft’ factors;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tThe Gibbs+Humphries Partnership Types;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tMaking partnerships and alliances work for you\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404523282775,"sku":"9780749454845","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749454845.jpg?v=1730486716","url":"https:\/\/bookcurl.com\/products\/strategic-alliances-and-marketing-partnerships-9780749454845","provider":"Book Curl","version":"1.0","type":"link"}