{"product_id":"straight-to-yes-9780857083753","title":"Straight to Yes","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMAKE YOURSELF A YES MAGNET\u003cbr\u003e \u003cbr\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou've finally plucked up the courage to ask for something. The afternoon off. A pay rise. Then comes that crucial moment where you wait with baited breath for the response. It's tense, but it doesn't have to be. You just need to master the art of the ask'.\u003c\/p\u003e \u003cp\u003eTaking a direct, light-hearted, wholly practical approach, Haider Imam zooms straight in on that moment of truth providing a set of proven tools and techniques for getting to yes,' every time. He instils readers with the confidence to ask bigger, more often and even ask for the impossible  and to get it.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBased on sound psychological principles, \u003ci\u003eStraight To Yes!\u003c\/i\u003e offers tonnes of winning ways to make requests that get you to yes'\u003c\/li\u003e \u003cli\u003eWholly practical in style and content, the book features accessible, straightforward techniques readers can put into action immediately\u003c\/li\u003e \u003cli\u003eDesigned for quick-reference while on the move, it affords instant acce\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAfter reading Haider Imam s latest book you ll never see a conversation in the same light the beauty of Straight To Yes! Is that it draws on many difference contexts in which the craft of persuasion is at play An easy to read and well-researched book. (Edge, May 2013)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: Why Getting “Straight to Yes!” is So Relevant Today 1\u003c\/p\u003e \u003cp\u003e1 Asking: The “Inner Game” 11\u003c\/p\u003e \u003cp\u003e2 Getting Ready for the Ask 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One – Asking with Frames in Mind 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 Consistency 37\u003c\/p\u003e \u003cp\u003e4 Same and Different 49\u003c\/p\u003e \u003cp\u003e5 Ready for Business 65\u003c\/p\u003e \u003cp\u003e6 The Way We See It 79\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two – Asking with Tribes in Mind 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Body Talk 91\u003c\/p\u003e \u003cp\u003e8 The Name’s Bond . . . Social Bond 105\u003c\/p\u003e \u003cp\u003e9 The Wider Tribe 119\u003c\/p\u003e \u003cp\u003e10 Progressive Feedback Loops 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three – Asking with the Brain in Mind 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 The Loss and Pain Brain 147\u003c\/p\u003e \u003cp\u003e12 Reactance 161\u003c\/p\u003e \u003cp\u003e13 Pattern Breakers 169\u003c\/p\u003e \u003cp\u003e14 Priming 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four – Commencement 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 Actively Reflect 195\u003c\/p\u003e \u003cp\u003e16 Good Integrate! 199\u003c\/p\u003e \u003cp\u003e17 Some Asks to Avoid 203\u003c\/p\u003e \u003cp\u003e18 Making Sure It Sticks 207\u003c\/p\u003e \u003cp\u003e3 . . . 2 . . . 1 . . . Commence! 211\u003c\/p\u003e \u003cp\u003eAbout the Author 213\u003c\/p\u003e \u003cp\u003eAcknowledgements 215\u003c\/p\u003e \u003cp\u003eReferences 217\u003c\/p\u003e \u003cp\u003eIndex 227\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406274404695,"sku":"9780857083753","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857083753.jpg?v=1730495194","url":"https:\/\/bookcurl.com\/products\/straight-to-yes-9780857083753","provider":"Book Curl","version":"1.0","type":"link"}