{"product_id":"storyscaping-9781118823286","title":"Storyscaping","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow to use powerful tools to engage customers with your brand   Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces \"storyscaping\" as a way to create immersive experiences that solve the challenge of connecting brands and consumers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAcknowledgments vii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAbout the Authors viii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE Great Storytelling Alone Won’t Save Your Business 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e00 INTRODUCTION 3\u003c\/p\u003e \u003cp\u003e01 FROM THE CAMPFIRE 17\u003c\/p\u003e \u003cp\u003e02 YOUR FIRST KISS 35\u003c\/p\u003e \u003cp\u003e03 BRAVE NEW WORLDS 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO Storyscaping Immersive Experiences for Powerful Brand and Consumer Connections 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e04 THE STORYSCAPING MODEL 79\u003c\/p\u003e \u003cp\u003e05 POWER OF WHY 91\u003c\/p\u003e \u003cp\u003e06 WALK THE WALK 107\u003c\/p\u003e \u003cp\u003e07 INSIGHT TO DESIRE 125\u003c\/p\u003e \u003cp\u003e08 IN THEIR SHOES 143\u003c\/p\u003e \u003cp\u003e09 THE ORGANIZING IDEA 165\u003c\/p\u003e \u003cp\u003e10 MEET YOUR STORYSCAPE 181\u003c\/p\u003e \u003cp\u003e11 WORLDS THAT SELL 199\u003c\/p\u003e \u003cp\u003e12 SHOCK YOUR CULTURE 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003eReferences 231\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex 241\u003c\/i\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406929273175,"sku":"9781118823286","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118823286.jpg?v=1730497590","url":"https:\/\/bookcurl.com\/products\/storyscaping-9781118823286","provider":"Book Curl","version":"1.0","type":"link"}