{"product_id":"story-money-impact-funding-media-for-social-change-9781138859975","title":"Story Money Impact Funding Media for Social","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eStory Money Impact: Funding Media for Social Change by Tracey Friesen is a practical guide for media-makers, funders, and activists who share the common goal of creating an impact with their work. Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, \u003ci\u003eStory Money Impact \u003c\/i\u003ereveals best practices in the areas of documentary, digital content, and independent journalism.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHere you will find:\u003c\/p\u003e\u003cp\u003e Twenty-one stories from people behind such powerful works as \u003ci\u003eCITIZENFOUR\u003c\/i\u003e, \u003ci\u003eThe Corporation, Virunga, Being Caribou, Age of Stupid\u003c\/i\u003e, and \u003ci\u003eFood Inc\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e Six key story ingredients for creating compelling content.\u003c\/p\u003e\u003cp\u003e Six possible money sources for financing your work.\u003c\/p\u003e\u003cp\u003e Six impact outcome goals to further your reach.\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"Fresh, authentic, and experiential, this book is an asset to every filmmaker who wants to make media that matters.\" - Patricia Aufderheide, University Professor, American University\u003c\/p\u003e\u003cp\u003e\"Not all docs can or should ignite social impact, but a good many do. Friesen provides the essential research, roadmap and tools for this transformative and exciting new space. An essential and compelling read.\" - Chris McDonald, President, Hot Docs\u003c\/p\u003e\u003cp\u003e\"Tracey Friesen is perfectly positioned to offer this most useful little tool \"STORY MONEY IMPACT\". Her work with story during her time with the NFB and inspirational contribution to the media community have resulted in both insight and a unique approach for filmmakers at all stages of their career, from the spark of an idea to the thrill of a hard won premiere screening. Her own credentials, being without question, are complimented by a stellar cast of contributors from storytellers to funders, to programmers to philanthropists, worthy of the who’s who list of media creators and leaders for social change. A great resource with the added interest of anecdotes that led to real life examples of stellar content that makes us think, question and change – \u003ci\u003eHadwin’s Judgement\u003c\/i\u003e screening at the 2015 Vancouver International Film Festival being the most recent.\" \u003cstrong\u003e-\u003c\/strong\u003e Valerie Creighton, President and CEO, Canada Media Fund \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\"This is a remarkable book. Tracey Friesen deftly guides a meditation on the transformative influence that film can play in steering and affirming positive change in the world, and on the financial support and narrative grounding requisite to this shift.\" - Ross McMillan, President \u0026amp; CEO Tides Canada \u003c\/p\u003e\u003cp\u003e\"Fresh, authentic, and experiential, this book is an asset to every filmmaker who wants to make media that matters.\"-\u003cb\u003e \u003c\/b\u003ePatricia Aufderheide, Professor American University and founder of the Center for Media \u0026amp; Social Impact\u003c\/p\u003e\u003cp\u003e\"Not all docs can or should ignite social impact, but a good many do. Friesen provides the essential research, roadmap and tools for this transformative and exciting new space. An essential and compelling read.\" - Chris McDonald, President, Hot Docs\u003c\/p\u003e\u003cp\u003e\"An new metaphor for looking at the relationship between Story, Money (\u003ci\u003efunding\u003c\/i\u003e), and Impact. This book is a valuable resource with many concrete stories of real projects.\" - Gordon Quinn, Kartemquin Films (Hoop Dreams, Life Itself, Stevie) \u003c\/p\u003e\u003cp\u003e\"Tracey Friesen is perfectly positioned to offer this most useful little tool \u003ci\u003eSTORY MONEY IMPACT\u003c\/i\u003e. Her work with story during her time with the NFB and inspirational contribution to the media community have resulted in both insight and a unique approach for filmmakers at all stages of their career, from the spark of an idea to the thrill of a hard won premiere screening. Her own credentials, being without question, are complimented by a stellar cast of contributors from storytellers to funders, to programmers to philanthropists, worthy of the who’s who list of media creators and leaders for social change. \u003cstrong\u003e-\u003c\/strong\u003eValerie Creighton, President and CEO, Canada Media Fund\u003c\/p\u003e\u003cp\u003e\"By book’s end, filmmaker and funder alike will have a good sense of the conversations taking place around funding films for social change, and if they fill out the worksheets, a clearly outlined project plan.\" - Anne Watson, \u003ci\u003eVancouver Observer\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"This useful guide avoids glossy marketing speak, which is part of the language of the current impact space, and instead offers a personable inside view of interlocking opportunities within a growing ecosystem. There is a grassroots feel to Friesen’s approach, spanning the creative, strategic and business dimensions, as evidenced as early as its introduction…\" - Liz Marshall, Doclit: \u003ci\u003eReviews of Books on Documentaries\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"This book offers a great mix of both practical advice and inspiration. \u003ci\u003eStory Money Impact\u003c\/i\u003e goes way beyond just the idea of creating an \"impact campaign\", which is where many manuals on the subject seem to both begin and end. Covering everything from finding and structuring your story to demystifying the fundraising landscape to making sense of the march towards metrics, Friesen has written an invaluable companion for filmmakers looking to make films that spark change.\" \u003cstrong\u003e-\u003c\/strong\u003e Amy Halpin,\u003cstrong\u003e \u003c\/strong\u003eInternational Documentary Association\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTABLE OF CONTENTS\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003ei. Preface: My Spark - How to better ignite social change?\u003c\/p\u003e\u003cp\u003eii. Book Structure\u003c\/p\u003e\u003cp\u003eiii. Learning Outcomes\u003c\/p\u003e\u003cp\u003eiv. \u003ci\u003eStory Money Impact \u003c\/i\u003eWebsite\u003c\/p\u003e\u003cp\u003eAct One - Story\u003c\/p\u003e\u003cp\u003eChapter 1 Story is the Fuel: ‘Bundles of Firewood’ – generates EMOTION!\u003c\/p\u003e\u003cp\u003eChapter 2 Media-Makers: WHY do you want to make change? What motivates you?\u003c\/p\u003e\u003cp\u003eChapter 3 Classic and Alternative Narrative Structures – what’s your story?\u003c\/p\u003e\u003cp\u003eChapter 4 Five Story Ingredients\u003c\/p\u003e\u003cp\u003ei. Arc\u003c\/p\u003e\u003cp\u003eii. Emotion\u003c\/p\u003e\u003cp\u003eiii. Simplicity\u003c\/p\u003e\u003cp\u003eiv. Innovation\u003c\/p\u003e\u003cp\u003ev. Access\u003c\/p\u003e\u003cp\u003eChapter 5 Summary of Story Ingredients\u003c\/p\u003e\u003cp\u003eSidebars Horror Story – Failed creative pitch!\u003c\/p\u003e\u003cp\u003eOutlier Success Story – What’s the secret sauce?\u003c\/p\u003e\u003cp\u003eSidebar Wildcard Professional Opportunity: ‘Story Doctor’\u003c\/p\u003e\u003cp\u003eAct Two – Money\u003c\/p\u003e\u003cp\u003eChapter 6 Money is the Air: ‘Fanning the Embers’ - inspired by MISSION!\u003c\/p\u003e\u003cp\u003eChapter 7 Partners: WHO will make change with you? What motivates financiers?\u003c\/p\u003e\u003cp\u003eChapter 8 Funder Research: where do you find them and how to approach?\u003c\/p\u003e\u003cp\u003eChapter 9 Five Money Sources\u003c\/p\u003e\u003cp\u003ei. The Crowd\u003c\/p\u003e\u003cp\u003eii. Foundations\u003c\/p\u003e\u003cp\u003eiii. Philanthropists\u003c\/p\u003e\u003cp\u003eiv. Impact Investors\u003c\/p\u003e\u003cp\u003ev. Corporate Brands\u003c\/p\u003e\u003cp\u003eChapter 10 Summary of Money Opportunities and Challenges\u003c\/p\u003e\u003cp\u003eSidebars Horror Story – Failed funding pitch!\u003c\/p\u003e\u003cp\u003eOutlier Success Story – What’s the secret sauce?\u003c\/p\u003e\u003cp\u003eSidebar Wildcard Professional Opportunity: ‘Mission Match-Maker’\u003c\/p\u003e\u003cp\u003eAct Three - Impact\u003c\/p\u003e\u003cp\u003eChapter 11 Impact is the Flame: ‘Transforming through Fire’ – sparks MOVEMENTS!\u003c\/p\u003e\u003cp\u003eChapter 12 Audience: WHAT change will you make? What motivates people to act?\u003c\/p\u003e\u003cp\u003eChapter 13 Define your campaign’s ‘Call to Action’ - at the \u003ci\u003ebeginning\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eChapter 14 Five Impact Outcomes\u003c\/p\u003e\u003cp\u003ei. Reach\u003c\/p\u003e\u003cp\u003eii. Awareness Raising\u003c\/p\u003e\u003cp\u003eiii. Behaviour Change\u003c\/p\u003e\u003cp\u003eiv. Legislative Reform\u003c\/p\u003e\u003cp\u003ev. International Policy\u003c\/p\u003e\u003cp\u003eChapter 15 Summary of Impact Tools \u0026amp; Theories of Change\u003c\/p\u003e\u003cp\u003eSidebars Horror Story - Failed campaign!\u003c\/p\u003e\u003cp\u003eOutlier Success Story – What’s the secret sauce?\u003c\/p\u003e\u003cp\u003eSidebar Wildcard Professional Opportunity – ‘Impact Producer’\u003c\/p\u003e\u003cp\u003eFINALE\u003c\/p\u003e\u003cp\u003ei. Vision of the Future – Story Money Impact: igniting social change!\u003c\/p\u003e\u003cp\u003eii. Appendix – 15 x funding case study outlines\u003c\/p\u003e\u003cp\u003eiii. Resources and links\u003c\/p\u003e\u003cp\u003eiv. Acknowledgements\u003c\/p\u003e\u003cp\u003ev. Index\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":50577850007895,"sku":"9781138859975","price":39.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/story-money-impact-funding-media-for-social-change-9781138859975","provider":"Book Curl","version":"1.0","type":"link"}