{"product_id":"stories-that-move-mountains-9781118423998","title":"Stories that Move Mountains","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eLearn how to use stories and visuals to make topnotch presentations It's called CAST (Content, Audience, Story, \u0026amp; Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make highimpact presentations in your own organization.    The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You'll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change.    Explains the secrets of making presentations and effecting change using CAST to create Story Maps and from there, highimpact and visual presentations that tell a storyCovers how to apply a range of techniques and what the results look like, using screenshots of presentations, one page hand outs, and basic delivery with whiteboardsCoauthored by Microsoft experts and a visual design guru who have years of experience training professionals in these methodsIncludes sample Story Maps, templates, practical success stories, and more Learn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e1 The Power of Stories 2\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVisual Stories 5\u003c\/p\u003e \u003cp\u003eShould We Blame the Tools? 6\u003c\/p\u003e \u003cp\u003eFinding the Right Tool for the Job 6\u003c\/p\u003e \u003cp\u003eTo Be Effective, You Have to Affect People 7\u003c\/p\u003e \u003cp\u003eConvincing Evidence 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Cast and the Visual Story Map 12\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Visual Story Map 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Using Cast to Tell Stories 22\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUse the Visual Story Map 23\u003c\/p\u003e \u003cp\u003eLearn From Our Experience 24\u003c\/p\u003e \u003cp\u003eExamples of Using CAST 25\u003c\/p\u003e \u003cp\u003eBuild Your Own Example 25\u003c\/p\u003e \u003cp\u003eExample 1: Personal Trainer. 26\u003c\/p\u003e \u003cp\u003eExample 2: City University Hospital 27\u003c\/p\u003e \u003cp\u003eTell the Right Story 29\u003c\/p\u003e \u003cp\u003eTell the Story Right 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Why 34\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Three Big Whys 35\u003c\/p\u003e \u003cp\u003eFocusing First on “Why” 36\u003c\/p\u003e \u003cp\u003eAll Motivation is Personal 37\u003c\/p\u003e \u003cp\u003eTechniques for Discovering Whys 37\u003c\/p\u003e \u003cp\u003eFive Whys 38\u003c\/p\u003e \u003cp\u003ePain Chain 40\u003c\/p\u003e \u003cp\u003eOutcome Mapping 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 What 48\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eElements of Change. 50\u003c\/p\u003e \u003cp\u003eBrainstorming the Changes 52\u003c\/p\u003e \u003cp\u003eFilter and Focus 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 How 62\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTraceability and Milestones 64\u003c\/p\u003e \u003cp\u003eFinding the “How” 65\u003c\/p\u003e \u003cp\u003eUnderstanding the Dependencies 68\u003c\/p\u003e \u003cp\u003eCum hoc ergo propter hoc 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 What if 76\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWalking Backward Through the Story 78\u003c\/p\u003e \u003cp\u003eAlternative Scenarios 80\u003c\/p\u003e \u003cp\u003eFinal Thoughts on the Story Content 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Who 92\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding the Common Ground 96\u003c\/p\u003e \u003cp\u003eCreating a Power Map 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Learning and Decision Styles 108\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCategorizing Your Audience. 109\u003c\/p\u003e \u003cp\u003ePreferences, Not Prescriptions 109\u003c\/p\u003e \u003cp\u003eLearning Styles 110\u003c\/p\u003e \u003cp\u003eDecision Styles 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Structure 122\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlot Structure 123\u003c\/p\u003e \u003cp\u003eNesting and Embedding (or How to Tell Many Stories at the Same Time) 139\u003c\/p\u003e \u003cp\u003eUsing Reality and Fiction 139\u003c\/p\u003e \u003cp\u003eHope’s Story 141\u003c\/p\u003e \u003cp\u003ePutting All the Parts Together 141\u003c\/p\u003e \u003cp\u003eIn a Hurry? 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Character 148\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Hero and the Villain 150\u003c\/p\u003e \u003cp\u003eCharacter Associations 152\u003c\/p\u003e \u003cp\u003eBelievability 153\u003c\/p\u003e \u003cp\u003eThe Cast of Characters 154\u003c\/p\u003e \u003cp\u003ePersonification 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Sense of Urgency 164\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Enemies of Change: Complacency and Distraction 165\u003c\/p\u003e \u003cp\u003eCommon Factors Creating a Sense of Urgency 166\u003c\/p\u003e \u003cp\u003eSuccess Is a Decision 168\u003c\/p\u003e \u003cp\u003eSuccess Is a Commitment 168\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Delivery Plan 174\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDecisions Take Time 176\u003c\/p\u003e \u003cp\u003ePlanning for Scale 178\u003c\/p\u003e \u003cp\u003eHook, Line, and Sinker 179\u003c\/p\u003e \u003cp\u003eCity University Hospital 180\u003c\/p\u003e \u003cp\u003eDelivery Tips 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Design 192\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntentional Design 193\u003c\/p\u003e \u003cp\u003eMany Formats, One Root 196\u003c\/p\u003e \u003cp\u003eThe Infographic 197\u003c\/p\u003e \u003cp\u003eIdeation 198\u003c\/p\u003e \u003cp\u003eComposition 200\u003c\/p\u003e \u003cp\u003eContent Coding 209\u003c\/p\u003e \u003cp\u003eWriting 214\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Test 222\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTesting and Rehearsals 223\u003c\/p\u003e \u003cp\u003eOpening, Closing, and Timing 224\u003c\/p\u003e \u003cp\u003eRepetition 225\u003c\/p\u003e \u003cp\u003eRetention 225\u003c\/p\u003e \u003cp\u003eThe Six Key Tests 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Cast Example: What a Difference A Day Can Make 232\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Afterword: Improving Your Visual Storytelling 242\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePractice Makes Perfect 242\u003c\/p\u003e \u003cp\u003eUse Your Tools 243\u003c\/p\u003e \u003cp\u003eReferences 246\u003c\/p\u003e \u003cp\u003eIndex 252\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406867407191,"sku":"9781118423998","price":21.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118423998.jpg?v=1730497388","url":"https:\/\/bookcurl.com\/products\/stories-that-move-mountains-9781118423998","provider":"Book Curl","version":"1.0","type":"link"}