{"product_id":"store-location-and-assessment-research-9780471903819","title":"Store Location and Assessment Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eStore Location and Store Assessment Research Edited by R. L. DaviesUniversity of Newcastle, UK and D. S. Rogers D. S. R. MarketingSystems Inc., Illinois, USA An invaluable book to students andpractitioners in marketing and retailing. This book looks at storelocation and store assessment research on both sides of theAtlantic from an academic and a practical retailing point of view,and in doing so attempts to fill a gap in an area which has beenhitherto poorly documented. It is also an area in which theory andpractice have rarely interrelated. This book endeavours to marrythe academic contributions that have been made from a largelytheoretical perspective to a series of business experiences thathave been conducted in practice. In an age of relative storesaturation and an abundance of shopping centres accurate storelocation research and store location assessment is not onlyadvisable but essential. In recent years a coalescence of needs anda sharing of ideas has transpired between the USA \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eTHE RETAIL SETTING.\u003cbr\u003e \u003cbr\u003e Trends in Retailing and Consumer Behaviour.\u003cbr\u003e \u003cbr\u003e The Urban Pattern of Retailing.\u003cbr\u003e \u003cbr\u003e The Impact of the Development Process.\u003cbr\u003e \u003cbr\u003e THE STATISTICAL BASE.\u003cbr\u003e \u003cbr\u003e General Sources of Information.\u003cbr\u003e \u003cbr\u003e Developing a Strategic Planning Data Base.\u003cbr\u003e \u003cbr\u003e Market Appraisals (B. Epstein).\u003cbr\u003e \u003cbr\u003e Site Appraisals (W. Snow and K. Scott).\u003cbr\u003e \u003cbr\u003e METHODOLOGY AND TECHNIQUES.\u003cbr\u003e \u003cbr\u003e Store Location Strategies (J. Mercurio).\u003cbr\u003e \u003cbr\u003e Store Assessment Procedures (M. Simmons).\u003cbr\u003e \u003cbr\u003e Traditional Methods of Sales Forecasting (G. Drummey).\u003cbr\u003e \u003cbr\u003e Modern Methods of Sales Forecasting.\u003cbr\u003e \u003cbr\u003e Evaluating Retail Trading Performances (D. Mock and K.Jones).\u003cbr\u003e \u003cbr\u003e Concluding Comments (D. Rogers).\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":51767552704855,"sku":"9780471903819","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471903819.jpg?v=1758713756","url":"https:\/\/bookcurl.com\/products\/store-location-and-assessment-research-9780471903819","provider":"Book Curl","version":"1.0","type":"link"}