{"product_id":"stoking-your-innovation-bonfire-a-roadmap-to-a-sustainable-culture-of-ingenuity-and-purpose-9780470621677","title":"Stoking Your Innovation Bonfire A Roadmap to a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEssential strategies to transform your organization and boost your profits  Want to recapture your organization's original innovative spirit?  Stoking Your Innovation Bonfire  helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Kelley may have become an online media personality, but he's probably more well-known within the innovation community as author of the book \u003ci\u003eStoking Your Innovation Bonfire\u003c\/i\u003e, published October 2010 by John Wiley \u0026amp; Sons. I wanted to provide a book that helps people identify and remove barriers to innovation and is an innovation primer for people who are looking to get started,\" (\u003ci\u003eSeattle Times\u003c\/i\u003e, 4 September 2011)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eAbout the Companion Web Site 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Setting the Stage 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 \u003c\/b\u003e\u003cb\u003eBlinded by the Light: Vision Blockages 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview 9\u003c\/p\u003e \u003cp\u003eInnovation Vision Example (Alcatel-Lucent) 11\u003c\/p\u003e \u003cp\u003eInnovation Vision Example (Kuwait Petroleum Corporation) 12\u003c\/p\u003e \u003cp\u003eThere Is No Single Innovation Vision 13\u003c\/p\u003e \u003cp\u003eInnovation Vision Case Study—Ford Motor Company 14\u003c\/p\u003e \u003cp\u003eInnovation Vision Case Study—Hewlett-Packard 16\u003c\/p\u003e \u003cp\u003eInnovation Vision Case Study—Apple Computer 16\u003c\/p\u003e \u003cp\u003eInnovation Vision Case Study—Nintendo 18\u003c\/p\u003e \u003cp\u003eInnovation Vision Case Study—Walmart versus Amazon 18\u003c\/p\u003e \u003cp\u003eInnovation Vision Case Study—Intel versus AMD, Qualcomm, and NVIDIA 19\u003c\/p\u003e \u003cp\u003eBringing It All Together 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 \u003c\/b\u003e\u003cb\u003ePeering in the Dark: Strategy Blockages 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview 23\u003c\/p\u003e \u003cp\u003eStrategy Must Be Based in Reality 24\u003c\/p\u003e \u003cp\u003eTwo Sources of Innovation, One Innovation Strategy 25\u003c\/p\u003e \u003cp\u003eTime as a Component of Innovation Strategy 25\u003c\/p\u003e \u003cp\u003eInnovation Strategy Case Study—The Whirlpool Example 26\u003c\/p\u003e \u003cp\u003eInnovation Case Study—Open Innovation at Procter \u0026amp; Gamble 28\u003c\/p\u003e \u003cp\u003eNot Just for Corporations 28\u003c\/p\u003e \u003cp\u003eInnovation Maturity 30\u003c\/p\u003e \u003cp\u003eIncremental versus Disruptive Innovation 32\u003c\/p\u003e \u003cp\u003eInnovation Portfolios 33\u003c\/p\u003e \u003cp\u003eOpen Innovation 34\u003c\/p\u003e \u003cp\u003eBringing It All Together 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 \u003c\/b\u003e\u003cb\u003eSetting a Course Blindfolded: Goal Blockages 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview 37\u003c\/p\u003e \u003cp\u003eThe Purpose of Innovation Goals 38\u003c\/p\u003e \u003cp\u003eThe Influence of Customer Permissions and Visual Frameworks on Your Innovation Strategy and Goals 39\u003c\/p\u003e \u003cp\u003eSetting Your Innovation Goals 39\u003c\/p\u003e \u003cp\u003eBringing It All Together 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Innovation Engine 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 \u003c\/b\u003e\u003cb\u003eWhat Are They Really Thinking?: Insight Blockages 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview 45\u003c\/p\u003e \u003cp\u003eFour Lenses of Innovation 46\u003c\/p\u003e \u003cp\u003eBroadcasting the Voice of the Customer 46\u003c\/p\u003e \u003cp\u003eTrend Spotting, Behaviors, and Needs 48\u003c\/p\u003e \u003cp\u003eInsights and Execution 50\u003c\/p\u003e \u003cp\u003eInsights Case Study—Apple iPhone 51\u003c\/p\u003e \u003cp\u003eInsights Case Study—Apple iPad 52\u003c\/p\u003e \u003cp\u003eAre You Innovating for the Past or the Future? 56\u003c\/p\u003e \u003cp\u003eBringing It All Together 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 \u003c\/b\u003e\u003cb\u003eShining a Light on the Customer Problem: Idea Generation Blockages 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview 59\u003c\/p\u003e \u003cp\u003eGenerating Ideas 60\u003c\/p\u003e \u003cp\u003eIdea Quantity 61\u003c\/p\u003e \u003cp\u003eIdea Quality 62\u003c\/p\u003e \u003cp\u003eBetter Brainstorming 62\u003c\/p\u003e \u003cp\u003eThe Idea Generation S-Curve 63\u003c\/p\u003e \u003cp\u003eThe Nine Innovation Roles 64\u003c\/p\u003e \u003cp\u003eBringing It All Together 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 \u003c\/b\u003e\u003cb\u003ePicking a Winner Without Looking: Idea Evaluation Blockages 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview 68\u003c\/p\u003e \u003cp\u003eYou Get What You Measure 68\u003c\/p\u003e \u003cp\u003eSeparate But Equal 69\u003c\/p\u003e \u003cp\u003eIdea Evaluation Checklist 69\u003c\/p\u003e \u003cp\u003eIdea Challenges 71\u003c\/p\u003e \u003cp\u003eParallel Idea Evaluation in a Serial World 71\u003c\/p\u003e \u003cp\u003eSaying No in the Right Way 72\u003c\/p\u003e \u003cp\u003eThe Importance of “Not Now” 73\u003c\/p\u003e \u003cp\u003eBringing It All Together 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 \u003c\/b\u003e\u003cb\u003eGoing to Market Blind: Idea Commercialization Blockages 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview 77\u003c\/p\u003e \u003cp\u003eUseful or Valuable 78\u003c\/p\u003e \u003cp\u003eSlow Innovation 79\u003c\/p\u003e \u003cp\u003eSlow Innovation Case Study—The iPod 79\u003c\/p\u003e \u003cp\u003eSlow Innovation Case Study—The VCR 83\u003c\/p\u003e \u003cp\u003eSlow Innovation Case Study—The Internet 83\u003c\/p\u003e \u003cp\u003eSlow Innovation Case Study—Southwest Airlines 84\u003c\/p\u003e \u003cp\u003eSlow Innovation—Conclusion 84\u003c\/p\u003e \u003cp\u003eIdea Commercialization Stories—Apple Designs a “No!” 85\u003c\/p\u003e \u003cp\u003eLessons Learned 86\u003c\/p\u003e \u003cp\u003eBringing It All Together 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The Organization 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 \u003c\/b\u003e\u003cb\u003eHave You Had an Innovation Lobotomy?: Organizational Psychology Blockages 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview 91\u003c\/p\u003e \u003cp\u003eWhat Are You Afraid Of? 92\u003c\/p\u003e \u003cp\u003eThe Impact of Culture 92\u003c\/p\u003e \u003cp\u003eOrganizational Hierarchy of Needs 93\u003c\/p\u003e \u003cp\u003eBreaking Out of the Mold 95\u003c\/p\u003e \u003cp\u003eChoose Your Own Hours—A Case Study in Flexibility 96\u003c\/p\u003e \u003cp\u003eBringing It All Together 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 \u003c\/b\u003e\u003cb\u003eDo Your Policies and Processes Keep People in the Dark?: Information and Structural Blockages 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview 100\u003c\/p\u003e \u003cp\u003eSome Secrets of Continuous Innovation Are Nothing New 101\u003c\/p\u003e \u003cp\u003eShould They Call Them Silos or Bunkers? 103\u003c\/p\u003e \u003cp\u003eGet Your Hands Off My Bonus 104\u003c\/p\u003e \u003cp\u003eA Case Study in Breaking Down Information and Structural Barriers Cisco 104\u003c\/p\u003e \u003cp\u003eAnother Case Study—GE and Reverse Innovation 106\u003c\/p\u003e \u003cp\u003eBringing It All Together 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 \u003c\/b\u003e\u003cb\u003eKeeping the Lights On: Sustainability Blockages 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview 109\u003c\/p\u003e \u003cp\u003eWho Innovates? 110\u003c\/p\u003e \u003cp\u003eInnovating in a Crisis 111\u003c\/p\u003e \u003cp\u003eInnovation Is Not a Project 111\u003c\/p\u003e \u003cp\u003eIf You Want Systemic Innovation, You Need Systems to Manage It 112\u003c\/p\u003e \u003cp\u003eInnovation versus Flexibility 114\u003c\/p\u003e \u003cp\u003eManaging Innovation Is About Managing Change—A Case Study 115\u003c\/p\u003e \u003cp\u003ePurpose and Passion 119\u003c\/p\u003e \u003cp\u003eBlogging Innovation as a Case Study in Passion 119\u003c\/p\u003e \u003cp\u003ePassion versus Obsession 120\u003c\/p\u003e \u003cp\u003eInnovation Is Social 121\u003c\/p\u003e \u003cp\u003eBringing It All Together 123\u003c\/p\u003e \u003cp\u003eEpilogue 125\u003c\/p\u003e \u003cp\u003eAppendix A Customer Exploration 131\u003c\/p\u003e \u003cp\u003eAppendix B Visual Frameworks for Guiding Your Innovation Efforts 139\u003c\/p\u003e \u003cp\u003eAppendix C The Innovation Baker’s Dozen 161\u003c\/p\u003e \u003cp\u003eBibliography 175\u003c\/p\u003e \u003cp\u003eAbout the Author 179\u003c\/p\u003e \u003cp\u003eIndex 181\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402379993431,"sku":"9780470621677","price":25.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470621677.jpg?v=1730480217","url":"https:\/\/bookcurl.com\/products\/stoking-your-innovation-bonfire-a-roadmap-to-a-sustainable-culture-of-ingenuity-and-purpose-9780470621677","provider":"Book Curl","version":"1.0","type":"link"}