{"product_id":"stickier-marketing-9780749476267","title":"Stickier Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGrant Leboff\u003c\/b\u003e is the founder of Sticky Marketing Ltd., a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including, \u003ci\u003eThe Daily Telegraph\u003c\/i\u003e, \u003ci\u003eThe Independent\u003c\/i\u003e, and \u003ci\u003eThe Financial Times\u003c\/i\u003e. Grant is also the author of the best-selling book, \u003ci\u003eSales Therapy,\u003c\/i\u003e published by Wiley.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...should be considered nothing less than gospel.\" * Elite Business Magazine *\u003cbr\u003e\"Grant says the world wide web has commoditised the world, and being good at what you do is the minimum entry level to be allowed to compete - this is very powerful advice. It's not about what your business does, it's about how it does it, and who you do it for.\" * Talk Business *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE:  Prologue;\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  Setting the scene;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tPrinting press to world wide web;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tScarcity to abundance;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tTransactions to engagement;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE:  Developing an effective marketing strategy;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 04: \tBenefits to problems;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tProducts to experiences;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tUnique selling point to customer engagement points;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR:  Communicating the message;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 07: \tMessages to conversations;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tImage to reputation;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tControlling to sharing;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FIVE:  It’s not about you, it’s about the customer;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 10: \tAdvertisements to content;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tBroadcast to discovery;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tStatic to mobile;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - SIX:  Epilogue; Customers to communities\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404528886103,"sku":"9780749476267","price":73.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749476267.jpg?v=1730486735","url":"https:\/\/bookcurl.com\/products\/stickier-marketing-9780749476267","provider":"Book Curl","version":"1.0","type":"link"}