{"product_id":"step-into-the-metaverse-9781119887577","title":"Step into the Metaverse","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet.    In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives.   Explorations of the enormousand largely untappedpotential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate.   Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law.    A fascinating read you won't be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the Author ix\u003c\/p\u003e \u003cp\u003eForeword x\u003c\/p\u003e \u003cp\u003ePreface xii\u003c\/p\u003e \u003cp\u003e2032 xiv\u003c\/p\u003e \u003cp\u003eIntroduction xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: The Future Is Immersive 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Web 1.0 to Web 3.0 1\u003c\/p\u003e \u003cp\u003eFrom AR to VR to XR 8\u003c\/p\u003e \u003cp\u003eWhat Can the Metaverse Become? 12\u003c\/p\u003e \u003cp\u003eSix Characteristics of the Metaverse 17\u003c\/p\u003e \u003cp\u003eInteroperability 18\u003c\/p\u003e \u003cp\u003eDecentralization 20\u003c\/p\u003e \u003cp\u003ePersistency 22\u003c\/p\u003e \u003cp\u003eSpatiality 24\u003c\/p\u003e \u003cp\u003eCommunity-Driven 25\u003c\/p\u003e \u003cp\u003eSelf- Sovereignty 26\u003c\/p\u003e \u003cp\u003eAn Open Metaverse Means Freedom 30\u003c\/p\u003e \u003cp\u003eAn Endless Blue Ocean 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Creating an Open Metaverse 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOpen vs. Closed 35\u003c\/p\u003e \u003cp\u003eThe Hybrid Web 41\u003c\/p\u003e \u003cp\u003eAn Open Economic System 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Be Who You Want to Be 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rise of the Avatars 47\u003c\/p\u003e \u003cp\u003eDigital Fashion 55\u003c\/p\u003e \u003cp\u003eiCommerce 62\u003c\/p\u003e \u003cp\u003eA Cambrian Explosion of Identity 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Be Where You Want to Be 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVirtual Worlds 67\u003c\/p\u003e \u003cp\u003eGaming in the Metaverse 74\u003c\/p\u003e \u003cp\u003eSports in the Metaverse 77\u003c\/p\u003e \u003cp\u003eMedia and Entertainment in the Metaverse 80\u003c\/p\u003e \u003cp\u003eEducation in the Metaverse 83\u003c\/p\u003e \u003cp\u003ePower to the Creators 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Unbounded Creativity for Brands 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeyond flash 89\u003c\/p\u003e \u003cp\u003eThe Power of an Immersive Community 92\u003c\/p\u003e \u003cp\u003eEndless New Touchpoints 94\u003c\/p\u003e \u003cp\u003eContinuous and Real- Time Insights 95\u003c\/p\u003e \u003cp\u003eIncreased Sustainability 96\u003c\/p\u003e \u003cp\u003eVirtual World Considerations 97\u003c\/p\u003e \u003cp\u003eThe Era of Experience Marketing 98\u003c\/p\u003e \u003cp\u003eCreativity, Community, and Co- Creation 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Exponential Enterprise Connectivity 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Changing World 107\u003c\/p\u003e \u003cp\u003eThe Future of Immersive Work 110\u003c\/p\u003e \u003cp\u003eThe Metaverse Job Market 114\u003c\/p\u003e \u003cp\u003eHow to Get Started 117\u003c\/p\u003e \u003cp\u003eDigital Twins 117\u003c\/p\u003e \u003cp\u003eThe Role of Governments 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: The Creator Economy 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Vibrant Metaverse Economy 129\u003c\/p\u003e \u003cp\u003eWhy Tokens Matter 133\u003c\/p\u003e \u003cp\u003eChallenges of NFTs 138\u003c\/p\u003e \u003cp\u003eDigital Real Estate 143\u003c\/p\u003e \u003cp\u003eEconomic Mechanisms 146\u003c\/p\u003e \u003cp\u003eFrom DeFi to MetaFi 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Digitalism in the Metaverse 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTechnology Is Neutral 155\u003c\/p\u003e \u003cp\u003eDangers of the Metaverse 156\u003c\/p\u003e \u003cp\u003eThe Datafication of Everything 157\u003c\/p\u003e \u003cp\u003ePrivacy Is an Illusion 158\u003c\/p\u003e \u003cp\u003eAbuse, Harassment, and Illegal Content 159\u003c\/p\u003e \u003cp\u003eImposter Avatars 160\u003c\/p\u003e \u003cp\u003eData Security 161\u003c\/p\u003e \u003cp\u003eIncreased Inequality 162\u003c\/p\u003e \u003cp\u003eBad Bots Controlling the Web 162\u003c\/p\u003e \u003cp\u003eIncreased Polarization 163\u003c\/p\u003e \u003cp\u003eBiased AI 164\u003c\/p\u003e \u003cp\u003eHealth Issues 165\u003c\/p\u003e \u003cp\u003eVerification, Education, and Regulation 165\u003c\/p\u003e \u003cp\u003eVerification 166\u003c\/p\u003e \u003cp\u003eEducation 168\u003c\/p\u003e \u003cp\u003eRegulation 169\u003c\/p\u003e \u003cp\u003eSurveillance or Empowerment 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: The Future of the Metaverse 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBCI: The Future of Immersive Experiences 175\u003c\/p\u003e \u003cp\u003eA Renaissance of Art, Creativity, and Innovation 178\u003c\/p\u003e \u003cp\u003eEpilogue 183\u003c\/p\u003e \u003cp\u003eAcknowledgments 186\u003c\/p\u003e \u003cp\u003eReferences 189\u003c\/p\u003e \u003cp\u003eIndex 215\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407183028567,"sku":"9781119887577","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119887577.jpg?v=1730498464","url":"https:\/\/bookcurl.com\/products\/step-into-the-metaverse-9781119887577","provider":"Book Curl","version":"1.0","type":"link"}