{"product_id":"staying-small-successfully-2e-a-guide-for-architects-engineers-and-design-professionals-9780471407737","title":"Staying Small Successfully 2e A Guide for","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMany architects, landscape architects, and interior designers are self-employed or are partners in small firms. These professionals must understand the management, administrative, and planning skills that are critical to the success of a design firm--and apply them to a small business profile.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e Planning and Strategy.\u003cbr\u003e \u003cbr\u003e Focusing Your Practice.\u003cbr\u003e \u003cbr\u003e Strategic Alliances.\u003cbr\u003e \u003cbr\u003e Servicing the Client.\u003cbr\u003e \u003cbr\u003e Personnel.\u003cbr\u003e \u003cbr\u003e Compensation.\u003cbr\u003e \u003cbr\u003e Managing the Bottom Line.\u003cbr\u003e \u003cbr\u003e Information Technology.\u003cbr\u003e \u003cbr\u003e Growth.\u003cbr\u003e \u003cbr\u003e The Psychology of Winning.\u003cbr\u003e \u003cbr\u003e Do's and Don'ts of Success.\u003cbr\u003e \u003cbr\u003e Appendix A: Buy\/Sell Agreements.\u003cbr\u003e \u003cbr\u003e Appendix B: Preparing Your Marketing Plan: Techniques and What toInclude.\u003cbr\u003e \u003cbr\u003e Appendix C: Is Your Cover Letter Making a Difference?\u003cbr\u003e \u003cbr\u003e Recommended Reading.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402589184343,"sku":"9780471407737","price":74.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471407737.jpg?v=1730480868","url":"https:\/\/bookcurl.com\/products\/staying-small-successfully-2e-a-guide-for-architects-engineers-and-design-professionals-9780471407737","provider":"Book Curl","version":"1.0","type":"link"}