{"product_id":"startups-pivots-and-popups-9780749497460","title":"StartUps Pivots and PopUps","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRichard Hall\u003c\/b\u003e is an author of many business books. After a career in marketing, advertising and consulting, he now coaches senior executives in how to communicate, innovate, understand and implement change.\u003cb\u003eRachel Bell\u003c\/b\u003e is a serial entrepreneur and founder of six successful and award-winning PR companies.  As well as Chairman of The Academy Media Ltd, she is an active NED on several boards.  She's also a visitor in Entrepreneurship at the London Business School.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Prologue;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: The ups and downs of starting a new business;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: The start-up revolution;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Pivots, refinements and surprises;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Pop-ups, questions and experiments;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Start-ups - How to do them. How to succeed;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Conclusions and summary;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Bibliography;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Index\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736699154775,"sku":"9780749497460","price":22.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749497460.jpg?v=1723810759","url":"https:\/\/bookcurl.com\/products\/startups-pivots-and-popups-9780749497460","provider":"Book Curl","version":"1.0","type":"link"}