{"product_id":"startup-myths-and-models-9780231194532","title":"Startup Myths and Models","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn this witty and wise guide to the dilemmas of entrepreneurship, Rizwan Virk debunks misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. \u003ci\u003eStartup Myths and Models\u003c\/i\u003e is an ideal companion for readers from those just embarking on the startup life to those looking for their next adventure.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eIn this lively read, Riz Virk scrutinizes popular startup myths and provides crystal-clear startup models to guide entrepreneurs on their journey. Fortify yourself on this book’s rich experience and insights before you set out. -- Randy Komisar, partner, Kleiner Perkins Caufield \u0026amp; Byers, author of \u003ci\u003eThe Monk and the Riddle\u003c\/i\u003e and \u003ci\u003eStraight Talk for Startups\u003c\/i\u003e\u003cbr\u003eRiz Virk has been a founder, advisor and investor in startups for twenty-five years; \u003ci\u003eStartup Myths and Models\u003c\/i\u003e condenses those years of experience into a set of coherent lessons about the real challenges entrepreneurs face and how to overcome them. If you are going on the entrepreneur's journey, this book is a great companion for every stage of the adventure! -- Brad Feld, cofounder of Foundry Group and author of \u003ci\u003e#GiveFirst\u003c\/i\u003e and \u003ci\u003eVenture Deals\u003c\/i\u003e\u003cbr\u003eWhen launching a new business, there's no one I'd rather have at my side than Riz Virk as a cofounder or adviser.  Having Riz's book, \u003ci\u003eStartup Myths and Models\u003c\/i\u003e, is the next-best thing.  Equip yourself to win the battles that you'll encounter in your startup adventure by reading and digesting the lessons in this book.  100% results, no fluff! -- Mitchell Liu, cofounder of SLIVER.tv, Theta Labs, Gameview, and Tapjoy\u003cbr\u003eIn \u003ci\u003eStartup Myths,\u003c\/i\u003e Riz Virk debunks common misconceptions about life in Startup Land. Both funny and wise, this book is a worthwhile read for any entrepreneur. -- Jeffrey Bussgang, Harvard Business School, general partner at Flybridge Capital Partners, and author of \u003ci\u003eMastering the VC Game\u003c\/i\u003e\u003cbr\u003eI’ve founded five companies, made angel investments in over 100, and served on numerous startup boards—I wish I'd had a book like this before I started! Packed with hard-earned wisdom, Riz Virk does a great job of debunking myths and over-simple rules of thumb in the startup universe. -- Michael Dornbrook, COO of Harmonix (makers of \u003ci\u003eGuitar Hero\u003c\/i\u003e), member of Common Angels, and VP of marketing at InfoCom (makers of \u003ci\u003eZork\u003c\/i\u003e)\u003cbr\u003e\u003ci\u003eStartup Myths and Models\u003c\/i\u003e is one of the best textbooks for founders who are going through accelerators, (and, of course for those that aren't). Riz Virk reveals secrets about starting, funding, growing, and selling your startup all while doing what's most important - staying sane and healthy. This is one of my go-to recommendations for any founder beginning or currently on the startup journey. -- Pat Riley, CEO of GAN (Global Accelerator Network)\u003cbr\u003eRiz Virk was one of my inspirations to be an entrepreneur. My advice to would-be entrepreneurs is to read Riz's book \u003ci\u003eStartup Myths and Models\u003c\/i\u003e, because it contains wisdom drawn from his twenty-five years of startup battles. -- Rajeev Surati, cofounder of Flash Communications (sold to Microsoft) and Photo.net\u003cbr\u003eWhether you're a curious student or a serial entrepreneur, \u003ci\u003eStartup Myths and Models\u003c\/i\u003e is on my recommended reading list for any startup founder. Riz's use of the Hero's Journey will help you understand how answering the call to the startup adventure will forever change you for the better! -- Tim Miano, associate director, Harvard Innovation Labs, and cofounder\/CEO, SP@CE\u003cbr\u003e\u003ci\u003eStartup Myths and Models\u003c\/i\u003e cuts through all the startup noise, bringing real world experience to every entrepreneur in a super easy to access reference book. -- Will Herman, coauthor of \u003ci\u003eThe Startup Playbook,\u003c\/i\u003e angel investor, founder of 5 startups (2 IPOs)\u003cbr\u003eThis cogent, far-thinking explanation of how start-ups work will be invaluable for any aspiring founders stymied by traditional business wisdom. * Publisher’s Weekly *\u003cbr\u003eThere are practical do's and don'ts, and a nuanced discussion of how to tell if a truism is going to help or hurt your particular situation. This is the kind of expertise most founders don't have direct access to, and there are plenty of useful nuggets here. * ZDNet *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction\u003cbr\u003e\u003cb\u003eStage 1: The Call to Adventure: Myths About Starting a Company\u003c\/b\u003e\u003cbr\u003eMyth #1: Build a Billion-Dollar Company\u003cbr\u003eMyth #2: Founders Start Companies to Make a Lot of Money\u003cbr\u003eMyth #3: You Have to Be First to Market\u003cbr\u003eBonus Myth #B-1: Start Something You Are Passionate About\u003cbr\u003e\u003cb\u003eStage 2: Fuel for the Journey: Myths About Raising Money\u003c\/b\u003e\u003cbr\u003eMyth #4: A Great Product and a Big Market Are the Most Important Things\u003cbr\u003eMyth #5: Two Guys and a Business Are Better Than Two Guys and a Plan\u003cbr\u003eMyth #6: Talk to as Many Investors as You Can\u003cbr\u003eMyth #7: Take the Highest Valuation You Can Get\u003cbr\u003eBonus Myth #B-2: Raise as Little (as Much) Money as Possible\u003cbr\u003e\u003cb\u003eStage 3: Travel Companions: Myths About Hiring and Management\u003c\/b\u003e\u003cbr\u003eMyth #8: Hire the Most Experienced People You Can Find\u003cbr\u003eMyth #9: Get Out of the Way and Let People Do Their Jobs, or I Can Do It Faster Myself!\u003cbr\u003eMyth #10: Better Management Causes Faster Growth\u003cbr\u003eBonus Myth #B-3: If I own X%, Then My Stock Is worth $x!\u003cbr\u003e\u003cb\u003eStage 4: The Road of Trials: Myths About Going to Market\u003c\/b\u003e\u003cbr\u003eMyth #11: Focus, Focus, Focus\u003cbr\u003eMyth #12: My Product Failed Because My Sales Guy Sucks\u003cbr\u003eMyth #13: If Only We Could Spend More on Marketing!\u003cbr\u003eMyth #14: Fail Fast, Pivot Quickly\u003cbr\u003eBonus Myth #B-4: There Is No Such Thing as Bad Publicity\u003cbr\u003e\u003cb\u003eStage 5: Acquiring the Treasure: Myths About Exiting Your Company\u003c\/b\u003e\u003cbr\u003eMyth #15: At This Rate, My Startup Will Be Worth Twice as Much Tomorrow!\u003cbr\u003eMyth #16: They’re Buying Us Because Our Product is Awesome!\u003cbr\u003eMyth #17: The Best Way to Cash Out Is to Sell or Go Public\u003cbr\u003eBonus Myth #B-5: Upfront Cash Is Better than Stock or an Earnout\u003cbr\u003e\u003cb\u003eStage 6: The Underworld and the Return: Myths About Life and Death in a Startup\u003c\/b\u003e\u003cbr\u003eMyth #18: Startups Are Hard Work\u003cbr\u003eMyth #19: Whew, I’m Glad That’s Over! No More Startups for Me!\u003cbr\u003eBonus Myth #B-6: If My Startup Fails, My Life Is Over!\u003cbr\u003eBonus Myths\u003cbr\u003eAppendix A: The Startup Market Lifecycle and Curves\u003cbr\u003eAppendix B: Meet Our Cast of Characters and Startups\u003cbr\u003eAcknowledgments\u003cbr\u003eAbout the Author\u003cbr\u003eIndex","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":48864260653399,"sku":"9780231194532","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780231194532.jpg?v=1722271119","url":"https:\/\/bookcurl.com\/products\/startup-myths-and-models-9780231194532","provider":"Book Curl","version":"1.0","type":"link"}