{"product_id":"startup-mixology-9781118844380","title":"Startup Mixology","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eShake up the market with these key ingredients to a successful startup    Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eForeword Tony Hsieh ix\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIntroduction 1\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePart 1 GETTING STARTED 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Entrepreneurial Mind 7\u003c\/p\u003e \u003cp\u003e2 Ideas 21\u003c\/p\u003e \u003cp\u003e3 Action 31\u003c\/p\u003e \u003cp\u003e4 Formation 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 PRODUCT 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Product-Market Fit 61\u003c\/p\u003e \u003cp\u003e6 Launch 73\u003c\/p\u003e \u003cp\u003e7 Metrics 85\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePart 3 TEAM AND PEOPLE 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 Team 97\u003c\/p\u003e \u003cp\u003e9 Culture 109\u003c\/p\u003e \u003cp\u003e10 Celebration 123\u003c\/p\u003e \u003cp\u003e11 Relationships 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 SALES AND MARKETING 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Marketing 149\u003c\/p\u003e \u003cp\u003e13 Sales 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5 MONEY 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14 Bootstrapping 181\u003c\/p\u003e \u003cp\u003e15 Funding 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6 GROWTH AND CHANGE 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16 Failure 213\u003c\/p\u003e \u003cp\u003e17 Success 223\u003c\/p\u003e \u003cp\u003e\u003ci\u003eConclusion 237\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAcknowledgments 239\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eReferences 243\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex 247\u003c\/i\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406933565783,"sku":"9781118844380","price":16.14,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/startup-mixology-9781118844380","provider":"Book Curl","version":"1.0","type":"link"}