{"product_id":"startup-guide-for-the-technopreneur-website-9781118518472","title":"StartUp Guide for the Technopreneur  Website","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA comprehensive guide to financial planning and venture fundraising for tech entrepreneurs\u003c\/b\u003e \u003cp\u003eAs technology progresses, impacting our daily lives in more and greater ways, technology start-ups come and go at a dizzying pace. There are plenty of opportunities out there for anyone with a great idea, but it takes much more than a great idea to make your tech start-up a success. In addition to creativity and new ideas, being a successful tech entrepreneur requires strategic decision-making in terms of business planning, financial planning, negotiations, and corporate governance.\u003c\/p\u003e \u003cp\u003eThis book serves as a thought-provoking guide that helps tech entrepreneurs avoid the dangers inherent in business start-ups in general and the treacherous realm of venture capital in particular. This book is the ideal reference for anyone who wants to overcome the challenges of running a start-up from incubation to exit.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExcellent advice for tech entrepreneurs written in layman''s terms\u0026lt;\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The book should be an eye-opener for aspiring and new technology entrepreneurs and can help you navigate the dangerous waters known as venture capital. Even better, Shelters has over fifteen years of entrepreneurial experience as a founder, co-founder as well as an advisor to numerous United States-based and Asia-based startups.\" \u003cb\u003e--YoungUpstarts.com\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 \u003c\/b\u003e\u003cb\u003eFinance for Start-Ups 101 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFundraising Stages 1\u003c\/p\u003e \u003cp\u003ePrefunding Period 2\u003c\/p\u003e \u003cp\u003eSeed Funding Stage 3\u003c\/p\u003e \u003cp\u003eSeries A Funding Stage 3\u003c\/p\u003e \u003cp\u003eSeries B Funding Stage 5\u003c\/p\u003e \u003cp\u003eRisk\/Return 5\u003c\/p\u003e \u003cp\u003eTypes of Funding 7\u003c\/p\u003e \u003cp\u003ePrivate Equity 7\u003c\/p\u003e \u003cp\u003eDebt Funding 8\u003c\/p\u003e \u003cp\u003eAlternative Types of Funding 9\u003c\/p\u003e \u003cp\u003ePublic Funding 12\u003c\/p\u003e \u003cp\u003eIncubator\/Accelerator Programs 13\u003c\/p\u003e \u003cp\u003eCapital Structure 13\u003c\/p\u003e \u003cp\u003eIntellectual Property 17\u003c\/p\u003e \u003cp\u003eValuation 19\u003c\/p\u003e \u003cp\u003eAsset-Based Valuation Models 20\u003c\/p\u003e \u003cp\u003ePro Forma-Based Valuation Models 20\u003c\/p\u003e \u003cp\u003eComparable-Based Valuation Models 21\u003c\/p\u003e \u003cp\u003eStrategic-Based Valuation 22\u003c\/p\u003e \u003cp\u003eExit Strategy 23\u003c\/p\u003e \u003cp\u003eSummary 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 \u003c\/b\u003e\u003cb\u003eKnow Your Investors 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKYI #1: Their Primary Objective Is to Make Money 27\u003c\/p\u003e \u003cp\u003eKYI #2: There Are Many Types of Investors, Each with Different Expectations and Capabilities 30\u003c\/p\u003e \u003cp\u003eTypes of Investors 30\u003c\/p\u003e \u003cp\u003eInvestment Criteria 35\u003c\/p\u003e \u003cp\u003eKYI #3: Prospective Investors Are Looking for Success Traits 37\u003c\/p\u003e \u003cp\u003eSkin in the Game 38\u003c\/p\u003e \u003cp\u003eInnovation 39\u003c\/p\u003e \u003cp\u003eDefined Target Market 39\u003c\/p\u003e \u003cp\u003eValue Proposition 40\u003c\/p\u003e \u003cp\u003eCommercial Viability 41\u003c\/p\u003e \u003cp\u003eRisk Mitigation Factors 42\u003c\/p\u003e \u003cp\u003eBurn Rates 43\u003c\/p\u003e \u003cp\u003eStrength of Management 43\u003c\/p\u003e \u003cp\u003eUse of Funds 44\u003c\/p\u003e \u003cp\u003eTraction 45\u003c\/p\u003e \u003cp\u003eKYI #4: Money Is Not Enough 47\u003c\/p\u003e \u003cp\u003eKnow the Space 48\u003c\/p\u003e \u003cp\u003eNonfinancial Advantages 49\u003c\/p\u003e \u003cp\u003eAlignment of Interests 49\u003c\/p\u003e \u003cp\u003eIssues of Control 51\u003c\/p\u003e \u003cp\u003eSummary 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 \u003c\/b\u003e\u003cb\u003eBusiness Planning from a Strategic Financial Perspective 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eValue of a Business Plan 57\u003c\/p\u003e \u003cp\u003eComposition of a Business Plan 59\u003c\/p\u003e \u003cp\u003eExecutive Summary 60\u003c\/p\u003e \u003cp\u003eDefined Problem and Solution 61\u003c\/p\u003e \u003cp\u003eProduct\/Service 63\u003c\/p\u003e \u003cp\u003eValue Proposition 63\u003c\/p\u003e \u003cp\u003eMarketing Plan 65\u003c\/p\u003e \u003cp\u003eManagement Team 72\u003c\/p\u003e \u003cp\u003eStrategic Partners 74\u003c\/p\u003e \u003cp\u003eOperational and Expansion Plan 76\u003c\/p\u003e \u003cp\u003eCompany Objectives 78\u003c\/p\u003e \u003cp\u003eCurrent Positioning and Traction 80\u003c\/p\u003e \u003cp\u003eRisk Factors 81\u003c\/p\u003e \u003cp\u003eFinancials 84\u003c\/p\u003e \u003cp\u003eExit Strategy 90\u003c\/p\u003e \u003cp\u003eBusiness Plan Customization 91\u003c\/p\u003e \u003cp\u003eMarketing Plan 91\u003c\/p\u003e \u003cp\u003eOperational and Expansion Plan 92\u003c\/p\u003e \u003cp\u003eCompany Objectives 92\u003c\/p\u003e \u003cp\u003eFinancials 93\u003c\/p\u003e \u003cp\u003eExit Strategy 93\u003c\/p\u003e \u003cp\u003eBusiness Plan Rudiments 94\u003c\/p\u003e \u003cp\u003eSummary 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 \u003c\/b\u003e\u003cb\u003eFinancial Planning for Maximizing Returns 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImportance of Having a Financial Plan 98\u003c\/p\u003e \u003cp\u003eAssistance in Overall Business Planning 99\u003c\/p\u003e \u003cp\u003eEnsuring the Health and Integrity of Capital Structure 101\u003c\/p\u003e \u003cp\u003eDetermining Sufficient Funding Amounts 101\u003c\/p\u003e \u003cp\u003eSecuring Funding in a Timely Manner 102\u003c\/p\u003e \u003cp\u003eSecuring Funds on the Most Favorable Terms 104\u003c\/p\u003e \u003cp\u003eDetermining Appropriate Responses to New Challenges and Opportunities 104\u003c\/p\u003e \u003cp\u003eInstilling Discipline and Maintain Focus 105\u003c\/p\u003e \u003cp\u003eMaximizing ROI upon Execution of Exit Strategy 106\u003c\/p\u003e \u003cp\u003eFormulating a Financial Strategy 106\u003c\/p\u003e \u003cp\u003eFinancial Objectives 108\u003c\/p\u003e \u003cp\u003eFREE 108\u003c\/p\u003e \u003cp\u003eFREE Measurement Tools 109\u003c\/p\u003e \u003cp\u003eFinancial Plan Composition 120\u003c\/p\u003e \u003cp\u003eRules of Thumb 121\u003c\/p\u003e \u003cp\u003eSummary 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 \u003c\/b\u003e\u003cb\u003eSuccessful Fundraising 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlanning Funding Presentations 125\u003c\/p\u003e \u003cp\u003eProspectus Materials 127\u003c\/p\u003e \u003cp\u003eExecutive Summary 127\u003c\/p\u003e \u003cp\u003eBusiness Plan 127\u003c\/p\u003e \u003cp\u003eFunding Proposal 128\u003c\/p\u003e \u003cp\u003ePrivate Placement Memorandum 129\u003c\/p\u003e \u003cp\u003eShareholder Letter 130\u003c\/p\u003e \u003cp\u003eTechnology Brief 131\u003c\/p\u003e \u003cp\u003eDemonstrations 131\u003c\/p\u003e \u003cp\u003eMarket Trends and Research Report 131\u003c\/p\u003e \u003cp\u003eOther Miscellaneous Prospectus Materials 132\u003c\/p\u003e \u003cp\u003eDifferent Types of Presentations 133\u003c\/p\u003e \u003cp\u003eElevator Pitch 134\u003c\/p\u003e \u003cp\u003eLobby (PowerPoint) Pitch 135\u003c\/p\u003e \u003cp\u003eConference Room Pitch (Formal Presentation) 135\u003c\/p\u003e \u003cp\u003eSummary 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 \u003c\/b\u003e\u003cb\u003eBecoming a Formidable Negotiator 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePrenegotiations 144\u003c\/p\u003e \u003cp\u003eLetter of Intent 144\u003c\/p\u003e \u003cp\u003eNondisclosure Agreement 144\u003c\/p\u003e \u003cp\u003eKYI Research and Inquiries 145\u003c\/p\u003e \u003cp\u003eLeverage 146\u003c\/p\u003e \u003cp\u003eNegotiating Capital 149\u003c\/p\u003e \u003cp\u003eDue Diligence 149\u003c\/p\u003e \u003cp\u003eDue Diligence Checklist 149\u003c\/p\u003e \u003cp\u003eDue Diligence Response 149\u003c\/p\u003e \u003cp\u003eActual Negotiations 150\u003c\/p\u003e \u003cp\u003eTerm Sheet 150\u003c\/p\u003e \u003cp\u003eNegotiation Approaches 150\u003c\/p\u003e \u003cp\u003eBest Practices and Tactics 151\u003c\/p\u003e \u003cp\u003ePoints of Negotiation (Terms) 153\u003c\/p\u003e \u003cp\u003eHave a Negotiating Plan 168\u003c\/p\u003e \u003cp\u003eConcluding Negotiations 174\u003c\/p\u003e \u003cp\u003eSuccessful Conclusion of Negotiations 174\u003c\/p\u003e \u003cp\u003eUnsuccessful Conclusion to Negotiations 174\u003c\/p\u003e \u003cp\u003eNegotiation Postmortem 175\u003c\/p\u003e \u003cp\u003eSummary 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7 \u003c\/b\u003e\u003cb\u003eEstablishing an Investment-Grade Organization 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCorporate Governance 180\u003c\/p\u003e \u003cp\u003eAttributes 180\u003c\/p\u003e \u003cp\u003eBenefits of Good Corporate Governance 181\u003c\/p\u003e \u003cp\u003eCorporate Governance Best Practices 182\u003c\/p\u003e \u003cp\u003eCorporate Governance Structures 182\u003c\/p\u003e \u003cp\u003eEthical Behaviors 189\u003c\/p\u003e \u003cp\u003eStakeholder Relations 194\u003c\/p\u003e \u003cp\u003eSummary 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8 \u003c\/b\u003e\u003cb\u003eFinancial Decision Making for Optimal Performance 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinancial Decision-Making Process 202\u003c\/p\u003e \u003cp\u003ePracticing Sound Corporate Governance 202\u003c\/p\u003e \u003cp\u003eUnderstanding Existing and Potential Decision-Making Dynamics 203\u003c\/p\u003e \u003cp\u003eManaging Financial Expectations 206\u003c\/p\u003e \u003cp\u003eFinancial Decision-Making Structures 208\u003c\/p\u003e \u003cp\u003eEstablishing Appropriate Decision-Making Bodies and Procedures 209\u003c\/p\u003e \u003cp\u003eAllocating Decision-Making Authority and Responsibilities 212\u003c\/p\u003e \u003cp\u003ePlacing Individual Decision Makers on Appropriate Decision-Making Bodies 216\u003c\/p\u003e \u003cp\u003eFinancial Decision Making in Practice 219\u003c\/p\u003e \u003cp\u003eStrategic Financial Planning\/Fundraising 219\u003c\/p\u003e \u003cp\u003eBudgeting 221\u003c\/p\u003e \u003cp\u003eOperational (Day-to-Day) Financial Decision Making 222\u003c\/p\u003e \u003cp\u003eFinancial Dealings with External Parties 224\u003c\/p\u003e \u003cp\u003eExiting 228\u003c\/p\u003e \u003cp\u003eSummary 232\u003c\/p\u003e \u003cp\u003eAfterword 235\u003c\/p\u003e \u003cp\u003eAPPENDIX A Sample Financial Plan 237\u003c\/p\u003e \u003cp\u003eAPPENDIX B Sample Funding Proposal 241\u003c\/p\u003e \u003cp\u003eAPPENDIX C Dictums of Entrepreneurial Finance 245\u003c\/p\u003e \u003cp\u003eGlossary 251\u003c\/p\u003e \u003cp\u003eAbout the Author 271\u003c\/p\u003e \u003cp\u003eAbout the Website 273\u003c\/p\u003e \u003cp\u003eIndex 275\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406884151639,"sku":"9781118518472","price":40.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118518472.jpg?v=1730497440","url":"https:\/\/bookcurl.com\/products\/startup-guide-for-the-technopreneur-website-9781118518472","provider":"Book Curl","version":"1.0","type":"link"}