{"product_id":"starting-your-own-practice-9781119723004","title":"Starting Your Own Practice","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eProvides expertinsight and advicefor professionalslooking to strike out on their own, fullyupdated to reflect current trends and issues Considering the overabundance of professional service providers toiling at monolith employers, you might want tostart thinking about business independence.Starting Your Own Practice:TheIndependence Guide for Investment Advisors, Attorneys, CPAs and Other Professional Service Providersoffers you step-by-step guidance onthe entirety ofthe independence process, from your initial decision to break free, to managing your business, to your ultimate exit strategy. In the 15 years sincehefirst wroteStarting Your Own Practice,authorRobert Fragassohas gainedinvaluable practical experiencecontinuing to leadhis own independent investment management and financial planning firm.Now in itsSecond Edition, this popular guideprovides more depth on management considerations, transition to business maturity, and eventual profitable business succession. The author has added a wealth of alternative ideas on how toleverage your skills and talents in your own business,licenseyourservices and infrastructure,plan for your retirement,and more. Sharing new insightsonmakingthe independence move quicker, easier,andless costly, this new edition: Provides straightforward information on both the financial benefits and risks of starting your own practiceHelps you decide if you truly want to go into business for yourselfOffers expert guidance on planning your move and structuring your marketing, managing, staffing, and general business operationsDiscussespracticalconsiderations such as leaving your current employer, converting existing clients, protecting your confidentiality, and financing your new businessProvides new and revised content throughout, including additional in-depth commentary on management considerations and transition to business maturity Starting Your Own Practice: The Independence Guide for Investment Advisors, Attorneys, CPAs and Other Professional Service Providersis indispensable for anyone providing skilled personal services.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter One: \u003c\/b\u003e\u003cb\u003eIs It Your Time To Move To Independence? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Financial Benefits 3\u003c\/p\u003e \u003cp\u003eRisk 7\u003c\/p\u003e \u003cp\u003eThe Entrepreneur’s Test 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Two: \u003c\/b\u003e\u003cb\u003eWhat Does It Mean To Be In Business For\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYOURSELF AND WHO DOES IT WELL? 13\u003c\/p\u003e \u003cp\u003eTime 13\u003c\/p\u003e \u003cp\u003ePeople Make the Difference 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Three: \u003c\/b\u003e\u003cb\u003eCreating Your Business 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing Your Market Niche 18\u003c\/p\u003e \u003cp\u003eStructuring Your Business to Serve Your Market Niche 21\u003c\/p\u003e \u003cp\u003eYour Unique Value Proposition 24\u003c\/p\u003e \u003cp\u003eCreating Your Organizational Model 31\u003c\/p\u003e \u003cp\u003eA Corporation with Departmental Special Ops Teams 35\u003c\/p\u003e \u003cp\u003eShould You Build Resources Internally or Acquire Strategic Partners? 36\u003c\/p\u003e \u003cp\u003eThe Licensing Solution 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Four: \u003c\/b\u003e\u003cb\u003eStaffing And Compensation 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Fringe Benefit Package as a Recruitment, Retention, and Productivity Tool 48\u003c\/p\u003e \u003cp\u003eFringe Benefits Summary 53\u003c\/p\u003e \u003cp\u003eManaging Workforce Growth 54\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Five: \u003c\/b\u003e\u003cb\u003eLeaving Your Current Employer 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProtecting Your Confidentiality 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Six: \u003c\/b\u003e\u003cb\u003eChoosing Your Business Space 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterior Design 65\u003c\/p\u003e \u003cp\u003eOffice Location and Image 67\u003c\/p\u003e \u003cp\u003eFinding the Right Building 68\u003c\/p\u003e \u003cp\u003eNegotiating for Space 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Seven: \u003c\/b\u003e\u003cb\u003eEquipment And Supplies 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinancing 76\u003c\/p\u003e \u003cp\u003eLegal Format and Protecting Your Investment 78\u003c\/p\u003e \u003cp\u003eProtecting Your Business Investment 80\u003c\/p\u003e \u003cp\u003eAsk What Your Government Can Do for You 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Eight: \u003c\/b\u003e\u003cb\u003eConverting Existing Clients Or Customers To Your New Business 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Nine: \u003c\/b\u003e\u003cb\u003eGaining New Clients And Customers—The Right Way 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Sales Continuum 94\u003c\/p\u003e \u003cp\u003eAdvertising 94\u003c\/p\u003e \u003cp\u003ePublic Relations 96\u003c\/p\u003e \u003cp\u003eCreate Your Own PR through Newsletters and E-Newsletters 98\u003c\/p\u003e \u003cp\u003eDirect Mail and Digital 104\u003c\/p\u003e \u003cp\u003eDirect Mail and Email Tied to Demonstration or Consultation 105\u003c\/p\u003e \u003cp\u003eDirect Mail or Email Offering Information upon Response 106\u003c\/p\u003e \u003cp\u003eNetworking 110\u003c\/p\u003e \u003cp\u003eHow to Network? 111\u003c\/p\u003e \u003cp\u003eEducational Seminars 114\u003c\/p\u003e \u003cp\u003eTeaching the Seminars 120\u003c\/p\u003e \u003cp\u003eReferrals 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Ten: \u003c\/b\u003e\u003cb\u003eManaging Your Business 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started 131\u003c\/p\u003e \u003cp\u003eManage Your Business or It Will Manage You 134\u003c\/p\u003e \u003cp\u003eTime Management 134\u003c\/p\u003e \u003cp\u003eActivities Management 135\u003c\/p\u003e \u003cp\u003ePutting Your Goals into Action 140\u003c\/p\u003e \u003cp\u003ePersonal 141\u003c\/p\u003e \u003cp\u003eIt Is as Easy as A-B-C 147\u003c\/p\u003e \u003cp\u003eTechniques of Activities Management 148\u003c\/p\u003e \u003cp\u003ePeople Management 153\u003c\/p\u003e \u003cp\u003eTalk, Talk, Talk, and Talk 155\u003c\/p\u003e \u003cp\u003eCreating Your Organization’s Employee Structure 156\u003c\/p\u003e \u003cp\u003eClerical\/Secretarial Support 158\u003c\/p\u003e \u003cp\u003eRevenues – Expense = Profits 158\u003c\/p\u003e \u003cp\u003eCEO 159\u003c\/p\u003e \u003cp\u003eEvaluate Results but Manage Activities 161\u003c\/p\u003e \u003cp\u003eCorrective Action with Employees 162\u003c\/p\u003e \u003cp\u003eCreating and Implementing Your Business’s Strategic Plan 165\u003c\/p\u003e \u003cp\u003eAppreciate and Validate 166\u003c\/p\u003e \u003cp\u003eWhich Clients or Customers Do You Want? 167\u003c\/p\u003e \u003cp\u003eManaging Your Clients and Customers 169\u003c\/p\u003e \u003cp\u003eTreating Clients as People 175\u003c\/p\u003e \u003cp\u003eManaging During Tough Times 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Eleven: \u003c\/b\u003e\u003cb\u003eYour Exit Strategy 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Will Buy or Receive Your Business? 181\u003c\/p\u003e \u003cp\u003ePossible Exit Purchase Scenarios 182\u003c\/p\u003e \u003cp\u003eEmployee Stock Ownership Plan (ESOP) 183\u003c\/p\u003e \u003cp\u003eExternal Sale to a Large Entity 185\u003c\/p\u003e \u003cp\u003eExternal Smaller Entity 186\u003c\/p\u003e \u003cp\u003ePrice 186\u003c\/p\u003e \u003cp\u003eHow to Receive Payment for Your Business 187\u003c\/p\u003e \u003cp\u003eSpecial Considerations in Selling to Family Members 188\u003c\/p\u003e \u003cp\u003eRetirement Planning 189\u003c\/p\u003e \u003cp\u003eThe End of the Rainbow 189\u003c\/p\u003e \u003cp\u003eAppendix 191\u003c\/p\u003e \u003cp\u003eIndex 197\u003c\/p\u003e \u003cp\u003eAbout the Author 207\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866413281623,"sku":"9781119723004","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119723004.jpg?v=1722278522","url":"https:\/\/bookcurl.com\/products\/starting-your-own-practice-9781119723004","provider":"Book Curl","version":"1.0","type":"link"}