{"product_id":"starting-your-own-business-9781119271642","title":"Starting Your Own Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe easy way to help your kid start a business\u003c\/b\u003e \u003cp\u003eDo you have a budding entrepreneur on your hands who''s anxious to bring the next great business idea to life? Make their dream come true with the accessible, expert help in \u003ci\u003eStarting Your Own Business\u003c\/i\u003e. Written with young learners in mind, this book walks your child through the steps that turn a bright idea into a profitable business. \u003c\/p\u003e\u003cp\u003eAn extension of the trusted For Dummies brand, \u003ci\u003eStarting Your Own Business\u003c\/i\u003e speaks to juniors in a language they can understand, offering guidance and actionable plans to turn their business idea into a reality. From setting goals to putting together a plan that encourages others to help them get their idea off the ground, it offers everything kids need to get their business started and make it grow. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe book features a design that is heavy on eye-popping graphics that hold children''s attention\u003c\/li\u003e \u003cli\u003eThe content focuses on the steps to completing a project\u003c\/li\u003e \u003cli\u003eA small\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIntroduction 2\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 3\u003c\/p\u003e \u003cp\u003eAbout You 4\u003c\/p\u003e \u003cp\u003eAbout the Icons 4\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProject 1: Get Down to Basics 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEntrepreneurship Explained 5\u003c\/p\u003e \u003cp\u003eDiscovering What’s Awesome about Being an Entrepreneur 6\u003c\/p\u003e \u003cp\u003eFreedom 7\u003c\/p\u003e \u003cp\u003eTime 8\u003c\/p\u003e \u003cp\u003eMoney 8\u003c\/p\u003e \u003cp\u003eUnderstanding Why Entrepreneurship Isn’t Always Awesome 9\u003c\/p\u003e \u003cp\u003eMoney 10\u003c\/p\u003e \u003cp\u003eTime 10\u003c\/p\u003e \u003cp\u003eFreedom 11\u003c\/p\u003e \u003cp\u003eLooking at Common Traits of Successful Business Owners 12\u003c\/p\u003e \u003cp\u003eBackground 12\u003c\/p\u003e \u003cp\u003ePersonality 13\u003c\/p\u003e \u003cp\u003eAttitude 14\u003c\/p\u003e \u003cp\u003eComparing a Job to Owning a Business 16\u003c\/p\u003e \u003cp\u003eStability 16\u003c\/p\u003e \u003cp\u003eSecurity 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProject 2: Find Your Big Idea 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdeas for Creating Ideas 19\u003c\/p\u003e \u003cp\u003ePrepare for your idea session 20\u003c\/p\u003e \u003cp\u003eWrite until your hand hurts 20\u003c\/p\u003e \u003cp\u003eLook at your world with different eyes 22\u003c\/p\u003e \u003cp\u003eLook into the future 24\u003c\/p\u003e \u003cp\u003eThink about what you love to do 25\u003c\/p\u003e \u003cp\u003ePick the Best Idea 26\u003c\/p\u003e \u003cp\u003eLook at risks and rewards 27\u003c\/p\u003e \u003cp\u003eConsider hidden risks 29\u003c\/p\u003e \u003cp\u003eHidden rewards 29\u003c\/p\u003e \u003cp\u003eMake a list of pros and cons 29\u003c\/p\u003e \u003cp\u003eListen to your gut 30\u003c\/p\u003e \u003cp\u003eAre you excited? 31\u003c\/p\u003e \u003cp\u003eWhat does that little voice say? 31\u003c\/p\u003e \u003cp\u003ePick a winner 32\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProject 3: Make a Plan 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Purpose of a Business Plan 34\u003c\/p\u003e \u003cp\u003eWho will see it 34\u003c\/p\u003e \u003cp\u003eWhat it should tell them 35\u003c\/p\u003e \u003cp\u003eStarting Your Business Plan 35\u003c\/p\u003e \u003cp\u003ePlanning Your Plan 36\u003c\/p\u003e \u003cp\u003eOverview: What, Where, and When 37\u003c\/p\u003e \u003cp\u003eWhat your business will do 37\u003c\/p\u003e \u003cp\u003eProduct versus service 38\u003c\/p\u003e \u003cp\u003eInventory and hours 39\u003c\/p\u003e \u003cp\u003eWhere you’ll sell your products or services 40\u003c\/p\u003e \u003cp\u003eGoing to them or staying put 40\u003c\/p\u003e \u003cp\u003eConsider your location within your market 41\u003c\/p\u003e \u003cp\u003eHow you’ll know it’s time to start 41\u003c\/p\u003e \u003cp\u003eMarket: Who, Why, and How 42\u003c\/p\u003e \u003cp\u003eWho will buy from you 42\u003c\/p\u003e \u003cp\u003eAge, location, and other “demographics” 43\u003c\/p\u003e \u003cp\u003eWhere are they buying now? 44\u003c\/p\u003e \u003cp\u003eWhy they will want to buy from you 45\u003c\/p\u003e \u003cp\u003eYour unique advantage 46\u003c\/p\u003e \u003cp\u003eWho are my customers? 47\u003c\/p\u003e \u003cp\u003eMarketing: Communicating Your Advantage 49\u003c\/p\u003e \u003cp\u003eProcesses: How You’ll Deliver 51\u003c\/p\u003e \u003cp\u003eResources needed 51\u003c\/p\u003e \u003cp\u003eProcesses 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProject 4: Know What to Do with Your Shiny New Business Plan 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt’s Alive! (Well, a “Living” Document) 54\u003c\/p\u003e \u003cp\u003ePlan for Change 56\u003c\/p\u003e \u003cp\u003eExample 1: Two challenging changes 56\u003c\/p\u003e \u003cp\u003eExample 2: A positive change 57\u003c\/p\u003e \u003cp\u003ePreparing for change 58\u003c\/p\u003e \u003cp\u003eKeep It Handy and Give It Attention 59\u003c\/p\u003e \u003cp\u003eHow Are You Doing? 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProject 5: Budget for Success 60\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfit, Cost, and Sales 61\u003c\/p\u003e \u003cp\u003eCosts 61\u003c\/p\u003e \u003cp\u003eSales 62\u003c\/p\u003e \u003cp\u003eDecide How Much to Charge 62\u003c\/p\u003e \u003cp\u003eCompetition 62\u003c\/p\u003e \u003cp\u003eYour costs 64\u003c\/p\u003e \u003cp\u003eDon’t forget your time 66\u003c\/p\u003e \u003cp\u003eFigure Out Your Profits 67\u003c\/p\u003e \u003cp\u003eKeep Track of Your Money 69\u003c\/p\u003e \u003cp\u003eHow much in, how much out? 69\u003c\/p\u003e \u003cp\u003eHow to manage what’s left over 72\u003c\/p\u003e \u003cp\u003eReinvesting 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProject 6: Plan Your Marketing 74\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePromoting Your Business 74\u003c\/p\u003e \u003cp\u003eGetting Started with Your Marketing Plan 76\u003c\/p\u003e \u003cp\u003eStep 1: Find Your Market 76\u003c\/p\u003e \u003cp\u003eStep 2: Reach the Right Audience 80\u003c\/p\u003e \u003cp\u003eStep 3: Choose the Right Type of Marketing 81\u003c\/p\u003e \u003cp\u003eGetting Creative 82\u003c\/p\u003e \u003cp\u003eWords That Sell! 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProject 7: Set Up Shop 84\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDelivering Your Product or Service 85\u003c\/p\u003e \u003cp\u003eBefore the Sale 86\u003c\/p\u003e \u003cp\u003eSales is part of the job 87\u003c\/p\u003e \u003cp\u003eThe meaning of closing 89\u003c\/p\u003e \u003cp\u003eDoing What You Do 90\u003c\/p\u003e \u003cp\u003eDeliver quality 91\u003c\/p\u003e \u003cp\u003eTime and promises 92\u003c\/p\u003e \u003cp\u003eAfter the Sale 94\u003c\/p\u003e \u003cp\u003eAppreciate your customers 95\u003c\/p\u003e \u003cp\u003eFollow up 96\u003c\/p\u003e \u003cp\u003eAnticipate Unplanned Hiccups 98\u003c\/p\u003e \u003cp\u003eWhen something goes wrong 98\u003c\/p\u003e \u003cp\u003eBe optimistic 99\u003c\/p\u003e \u003cp\u003eBe realistic 101\u003c\/p\u003e \u003cp\u003eFix problems on the fly 101\u003c\/p\u003e \u003cp\u003eDon’t wait 102\u003c\/p\u003e \u003cp\u003eFigure it out and take action 102\u003c\/p\u003e \u003cp\u003eMake it right 103\u003c\/p\u003e \u003cp\u003eRemember your customers’ needs 104\u003c\/p\u003e \u003cp\u003eThink of what’s best for the business 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProject 8: Service 101 106\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWithout Great Service, Nothing Else Matters 106\u003c\/p\u003e \u003cp\u003eCustomer Service 107\u003c\/p\u003e \u003cp\u003eCustomer Service Is Important! 108\u003c\/p\u003e \u003cp\u003eWhy We Love Customers 109\u003c\/p\u003e \u003cp\u003ePut Yourself in Their Shoes 109\u003c\/p\u003e \u003cp\u003eCustomer Service Is More Than Just Being Friendly 111\u003c\/p\u003e \u003cp\u003eProviding what your customers want 111\u003c\/p\u003e \u003cp\u003eListening to feedback 112\u003c\/p\u003e \u003cp\u003eHandling Customer Complaints 112\u003c\/p\u003e \u003cp\u003eCalm, cool, and collected 113\u003c\/p\u003e \u003cp\u003eTurn a complaint into a win 115\u003c\/p\u003e \u003cp\u003eWords of Encouragement 116\u003c\/p\u003e \u003cp\u003eGlossary 118\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407024660823,"sku":"9781119271642","price":8.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119271642.jpg?v=1730497913","url":"https:\/\/bookcurl.com\/products\/starting-your-own-business-9781119271642","provider":"Book Curl","version":"1.0","type":"link"}