{"product_id":"starting-running-a-business-allinone-for-dummies-4th-uk-edition-9781394201655","title":"Starting  Running a Business AllinOne For Dummies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 1: Laying the Groundwork 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Preparing for Business 7\u003c\/p\u003e \u003cp\u003eChapter 2: Arranging the Foundations 27\u003c\/p\u003e \u003cp\u003eChapter 3: Can You Do the Business? 47\u003c\/p\u003e \u003cp\u003eChapter 4: Preparing the Business Plan 59\u003c\/p\u003e \u003cp\u003eChapter 5: Establishing Your Starting Position 77\u003c\/p\u003e \u003cp\u003eChapter 6: Researching Your Customers and Competitors 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 2: Sorting Out Your Finances 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Finding the Money 125\u003c\/p\u003e \u003cp\u003eChapter 2: Seeking Alternative Funding 149\u003c\/p\u003e \u003cp\u003eChapter 3: Figuring Out the Figures 165\u003c\/p\u003e \u003cp\u003eChapter 4: Budgeting for Beginners 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 3: Finding and Managing Staff 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Staying on the Right Side of the Law 201\u003c\/p\u003e \u003cp\u003eChapter 2: Finding and Interviewing Job Candidates 213\u003c\/p\u003e \u003cp\u003eChapter 3: Employing People Successfully 235\u003c\/p\u003e \u003cp\u003eChapter 4: Disciplining and Dismissing Staff 251\u003c\/p\u003e \u003cp\u003eChapter 5: Inspiring Employees to Better Performance 267\u003c\/p\u003e \u003cp\u003eChapter 6: Coaching and Development 285\u003c\/p\u003e \u003cp\u003eChapter 7: Becoming an Expert at Performance Appraisal and Management 299\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 4: Keeping on Top of the Books 313\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Recording the Financial Facts 315\u003c\/p\u003e \u003cp\u003eChapter 2: Managing Your Tax Position 331\u003c\/p\u003e \u003cp\u003eChapter 3: How Investors Read a Financial Report 343\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 5: Marketing and Advertising Your Wares 361\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Taking a Closer Look at Customers 363\u003c\/p\u003e \u003cp\u003eChapter 2: Defining Your Business Mission, Vision, Objectives and Values 377\u003c\/p\u003e \u003cp\u003eChapter 3: Marketing and Selling Your Product or Service 383\u003c\/p\u003e \u003cp\u003eChapter 4: Creating and Placing Ads 413\u003c\/p\u003e \u003cp\u003eChapter 5: Public Relations and Publicity 441\u003c\/p\u003e \u003cp\u003eChapter 6: Doing Business Online 457\u003c\/p\u003e \u003cp\u003eChapter 7: Social Media Engagement 485\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 6: Growing and Improving Your Business 519\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Thinking Strategically 521\u003c\/p\u003e \u003cp\u003eChapter 2: Managing More than One Product 543\u003c\/p\u003e \u003cp\u003eChapter 3: Improving Your Company’s Performance 575\u003c\/p\u003e \u003cp\u003eChapter 4: Franchising for Growth 589\u003c\/p\u003e \u003cp\u003eChapter 5: Funding Expansion 597\u003c\/p\u003e \u003cp\u003eChapter 6: Becoming a Great Manager 611\u003c\/p\u003e \u003cp\u003eIndex 627\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866618212695,"sku":"9781394201655","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394201655.jpg?v=1722279487","url":"https:\/\/bookcurl.com\/products\/starting-running-a-business-allinone-for-dummies-4th-uk-edition-9781394201655","provider":"Book Curl","version":"1.0","type":"link"}