{"product_id":"starting-on-a-shoestring-9780471232889","title":"Starting on a Shoestring","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eLive your entrepreneurial dream with no-or little-money down\u003cbr\u003e \u003cbr\u003e Where there''s a will, there''s a way. Even if you don''t have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon.\u003cbr\u003e \u003cbr\u003e And there''s more:\u003cbr\u003e * Make sure your business idea is right for you-before you take the risk\u003cbr\u003e * Find sources of capital and approach them confidently\u003cbr\u003e * Six com\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. You Make Your Own Miracles.  \u003cp\u003eAre You the One in the Crowd?\u003c\/p\u003e \u003cp\u003eMyth #1: You Need Money to Make Money.\u003c\/p\u003e \u003cp\u003eMyth #2: A Healthy Investment Makes a Healthy Business.\u003c\/p\u003e \u003cp\u003eMyth #3: Debt Is Bad.\u003c\/p\u003e \u003cp\u003eMyth #4: Starting on a Shoestring Is Starting Small.\u003c\/p\u003e \u003cp\u003eMyth #5: My Business Can't Be Started on a Shoestring.\u003c\/p\u003e \u003cp\u003eMyth #6: Only Wheeler-Dealers Need Apply.\u003c\/p\u003e \u003cp\u003eWhat It Takes.\u003c\/p\u003e \u003cp\u003eDouble Your Determination.\u003c\/p\u003e \u003cp\u003eThe One-Tenth Principle.\u003c\/p\u003e \u003cp\u003eThe Time Is Always Right.\u003c\/p\u003e \u003cp\u003e2. Checking Out Your Winning Idea.\u003c\/p\u003e \u003cp\u003eThe One Most Important Decision.\u003c\/p\u003e \u003cp\u003eNarrow the Range.\u003c\/p\u003e \u003cp\u003eCreating the Perfect Match.\u003c\/p\u003e \u003cp\u003eThe Psychic Rewards.\u003c\/p\u003e \u003cp\u003eMeasure Your Management Mentality.\u003c\/p\u003e \u003cp\u003eLiving without a Living.\u003c\/p\u003e \u003cp\u003eCan You Afford It?\u003c\/p\u003e \u003cp\u003eThousands of Successful New Ventures.\u003c\/p\u003e \u003cp\u003eHow Others Found Success.\u003c\/p\u003e \u003cp\u003eGive Your Idea the Acid Test.\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003e3. Shoestring Economics.\u003c\/p\u003e \u003cp\u003eFourteen Essential Lessons for Every Shoestring Entrepreneur.\u003c\/p\u003e \u003cp\u003eYour Shoestring Economics Final Exam.\u003c\/p\u003e \u003cp\u003e4. Starting Smart.\u003c\/p\u003e \u003cp\u003eHope for the Best-Prepare for the Worst.\u003c\/p\u003e \u003cp\u003eWhy a Corporation Is a Must.\u003c\/p\u003e \u003cp\u003eSmall Investments Mean Small Losses.\u003c\/p\u003e \u003cp\u003eProtect Your Investment.\u003c\/p\u003e \u003cp\u003eAssets You Never Have to Lose.\u003c\/p\u003e \u003cp\u003eSide-Stepping Dangerous Guarantees.\u003c\/p\u003e \u003cp\u003eHow Deep Are Your Pockets?\u003c\/p\u003e \u003cp\u003eYour Starting Smart Self-Exam.\u003c\/p\u003e \u003cp\u003e5. Prepare a Winning Business Plan.\u003c\/p\u003e \u003cp\u003eA Good Business Plan Can Be Your Roadmap to Success.\u003c\/p\u003e \u003cp\u003eHow to Design Your Business Plan.\u003c\/p\u003e \u003cp\u003eMaking Your Business Plan Come Alive.\u003c\/p\u003e \u003cp\u003eWhere to Find Help.\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003e6. Finding the Money.\u003c\/p\u003e \u003cp\u003eYou Can't Beat Borrowed Money.\u003c\/p\u003e \u003cp\u003eNegotiate Your Winning Terms.\u003c\/p\u003e \u003cp\u003eProposals that Create Cash.\u003c\/p\u003e \u003cp\u003eOpen the Right Doors.\u003c\/p\u003e \u003cp\u003eBanks Can Say \"Yes\".\u003c\/p\u003e \u003cp\u003eCharge Your Business to MasterCard.\u003c\/p\u003e \u003cp\u003ePress the Right Buttons.\u003c\/p\u003e \u003cp\u003eWhen the Bank Says \"No\".\u003c\/p\u003e \u003cp\u003eA Franchise Can Mean Financing.\u003c\/p\u003e \u003cp\u003eSupplier Financing: Yours for the Asking.\u003c\/p\u003e \u003cp\u003eA Final Word.\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003e7. Dealing with the Small Business Administration (SBA).\u003c\/p\u003e \u003cp\u003eThe SBA-A Potential Ally.\u003c\/p\u003e \u003cp\u003eGetting Information from the SBA.\u003c\/p\u003e \u003cp\u003eHow the SBA Works.\u003c\/p\u003e \u003cp\u003eSBA Programs.\u003c\/p\u003e \u003cp\u003eDirect Loans.\u003c\/p\u003e \u003cp\u003eDealing with the SBA.\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003e8. Dealing with Venture Capital Firms.\u003c\/p\u003e \u003cp\u003eThe Nature of Venture Capital Funds.\u003c\/p\u003e \u003cp\u003eFierce Competition.\u003c\/p\u003e \u003cp\u003eKinds of Investors.\u003c\/p\u003e \u003cp\u003eThe Need for a Business Plan.\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003e9. Partners for Profit: Your Brains, Their Cash.\u003c\/p\u003e \u003cp\u003eWho Needs Partners?\u003c\/p\u003e \u003cp\u003eHow Friendly Is \"Friendly\" Money?\u003c\/p\u003e \u003cp\u003eMore Than Money.\u003c\/p\u003e \u003cp\u003eWhere the Money Lurks.\u003c\/p\u003e \u003cp\u003ePut Your Partner to the Acid Test.\u003c\/p\u003e \u003cp\u003e\"Have I Got a Deal for You\".\u003c\/p\u003e \u003cp\u003ePackage Your Proposal to Sell.\u003c\/p\u003e \u003cp\u003eBeware the Booby Traps.\u003c\/p\u003e \u003cp\u003eSeven Tips on the Care and Feeding of Partners.\u003c\/p\u003e \u003cp\u003e\"Divorce\"-Partnership Style.\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003e10. Setting Up Shop.\u003c\/p\u003e \u003cp\u003eDeveloping the Miser's Touch.\u003c\/p\u003e \u003cp\u003eHanging Your Hat for a Dollar a Day.\u003c\/p\u003e \u003cp\u003eGoing Where the Customers Are.\u003c\/p\u003e \u003cp\u003eTwo Money-Saving Points to Negotiate.\u003c\/p\u003e \u003cp\u003eThe Million-Dollar Look on Humble Pennies.\u003c\/p\u003e \u003cp\u003eThe Bargainland of Equipment Deals.\u003c\/p\u003e \u003cp\u003e100 Percent Terms Anyone Can Get.\u003c\/p\u003e \u003cp\u003eThe Magic of Leasing.\u003c\/p\u003e \u003cp\u003eHow to Make the Most of Manufacturers' Free Trials.\u003c\/p\u003e \u003cp\u003eA Helping Hand from Big Suppliers.\u003c\/p\u003e \u003cp\u003eSharing Time Is Saving Dollars.\u003c\/p\u003e \u003cp\u003ePromise a Piece of the Action.\u003c\/p\u003e \u003cp\u003eProducing Profits without Production.\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003e11. Buying Advice at a Bargain Price.\u003c\/p\u003e \u003cp\u003eTaking on Top-Grade Talent.\u003c\/p\u003e \u003cp\u003eBorrow Some Success.\u003c\/p\u003e \u003cp\u003eSuppliers Who Supply Information.\u003c\/p\u003e \u003cp\u003eTen Thousand Heads Are Better Than One.\u003c\/p\u003e \u003cp\u003eFree Product Ideas.\u003c\/p\u003e \u003cp\u003eExport Experts for Hire.\u003c\/p\u003e \u003cp\u003eTo Market, To Market.\u003c\/p\u003e \u003cp\u003eFour Ways to Free Employee Training.\u003c\/p\u003e \u003cp\u003eLawyers: A Necessary Evil.\u003c\/p\u003e \u003cp\u003eFinding an Accountant to Navigate.\u003c\/p\u003e \u003cp\u003eBuy the Agent, Not the Insurance.\u003c\/p\u003e \u003cp\u003eMore People from More People.\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003e12. Full Shelves from Empty Pockets.\u003c\/p\u003e \u003cp\u003eYou Can't Do Business from an Empty Wagon.\u003c\/p\u003e \u003cp\u003eA Closed Checkbook Needs an Open Mind.\u003c\/p\u003e \u003cp\u003eCredit Managers Can Say \"Yes\".\u003c\/p\u003e \u003cp\u003eBuy Now-Pay Later.\u003c\/p\u003e \u003cp\u003eTackling the One Big Supplier.\u003c\/p\u003e \u003cp\u003eConsignments Are as Good as Cash.\u003c\/p\u003e \u003cp\u003eHow to Find Merchandise at Rock-Bottom Prices.\u003c\/p\u003e \u003cp\u003eSome Imagination Please!\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003e13. Promoting for a Pittance.\u003c\/p\u003e \u003cp\u003eShoestring Marketing: The Critical Difference.\u003c\/p\u003e \u003cp\u003eThree Essentials to Successful Shoestring Marketing.\u003c\/p\u003e \u003cp\u003eHow to Create a Prestige Image with Business Cards and Stationery.\u003c\/p\u003e \u003cp\u003eDesign an Inexpensive Web Site.\u003c\/p\u003e \u003cp\u003eFree Word-of-Mouth Advertising Is Best.\u003c\/p\u003e \u003cp\u003eHow to Obtain Free Media Publicity.\u003c\/p\u003e \u003cp\u003eMake Your Brochure a Promotional Tool.\u003c\/p\u003e \u003cp\u003eBecome Active in Community Service.\u003c\/p\u003e \u003cp\u003eHow to Slash Advertising Costs.\u003c\/p\u003e \u003cp\u003eMore Secrets of Saving Marketing Money.\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003e14. Using the World Wide Web.\u003c\/p\u003e \u003cp\u003eSetting Your Goals for Web Use.\u003c\/p\u003e \u003cp\u003eSetting Up Your Web Site.\u003c\/p\u003e \u003cp\u003ePromoting Your Business on the Web.\u003c\/p\u003e \u003cp\u003eRisks.\u003c\/p\u003e \u003cp\u003eThe Good News.\u003c\/p\u003e \u003cp\u003eSmall-Business Owners' Tips.\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003e15. A Blueprint for Buying a Business.\u003c\/p\u003e \u003cp\u003eBuy or Create?\u003c\/p\u003e \u003cp\u003eProfitable Business for Sale: No Cash Down.\u003c\/p\u003e \u003cp\u003eYou Can Buy on 100 Percent Terms.\u003c\/p\u003e \u003cp\u003eFinding the Largest Dollars.\u003c\/p\u003e \u003cp\u003eLook for the Liabilities.\u003c\/p\u003e \u003cp\u003eSqueeze Cash from Cash Flow.\u003c\/p\u003e \u003cp\u003eHidden Assets Mean Hidden Money.\u003c\/p\u003e \u003cp\u003eYour Two Best Money Sources.\u003c\/p\u003e \u003cp\u003ePlaying by the Rules.\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003e16. Pyramiding to the Top.\u003c\/p\u003e \u003cp\u003eIt's Easy to Multiply a Winner.\u003c\/p\u003e \u003cp\u003eBut Who Needs It?\u003c\/p\u003e \u003cp\u003eBigger Can Be Better.\u003c\/p\u003e \u003cp\u003eWhere Do You Go from Here?\u003c\/p\u003e \u003cp\u003eTest the Timing.\u003c\/p\u003e \u003cp\u003eThe Many Paths to Success.\u003c\/p\u003e \u003cp\u003eUnleash Your Growth Power.\u003c\/p\u003e \u003cp\u003eProspecting for the Big Dollars.\u003c\/p\u003e \u003cp\u003eSeven Growth Rules.\u003c\/p\u003e \u003cp\u003eKey Points to Remember.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402531938647,"sku":"9780471232889","price":24.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471232889.jpg?v=1730480689","url":"https:\/\/bookcurl.com\/products\/starting-on-a-shoestring-9780471232889","provider":"Book Curl","version":"1.0","type":"link"}