{"product_id":"starting-a-business-allinone-for-dummies-9781119868569","title":"Starting a Business AllinOne For Dummies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 1: Moving from Idea to Reality 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Your Business in Context 7\u003c\/p\u003e \u003cp\u003eChapter 2: Refining and Defining Your Business Idea 27\u003c\/p\u003e \u003cp\u003eChapter 3: Creating a Business Model 45\u003c\/p\u003e \u003cp\u003eChapter 4: Finding Your Target Market 63\u003c\/p\u003e \u003cp\u003eChapter 5: Considering a Franchise 79\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 2: Planning for Your Business 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Writing a Business Plan 103\u003c\/p\u003e \u003cp\u003eChapter 2: Finding the Funding 115\u003c\/p\u003e \u003cp\u003eChapter 3: Setting Your Franchise’s Wheels in Motion 135\u003c\/p\u003e \u003cp\u003eChapter 4: Starting a Home-Based Business 167\u003c\/p\u003e \u003cp\u003eChapter 5: Creating an Online Presence for Your Business 193\u003c\/p\u003e \u003cp\u003eChapter 6: Starting with the Right Legal Structure 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 3: Handling Your Finances 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Setting Up the Books 231\u003c\/p\u003e \u003cp\u003eChapter 2: Reporting Profit or Loss in the Income Statement 257\u003c\/p\u003e \u003cp\u003eChapter 3: Reporting Financial Condition in the Balance Sheet 281\u003c\/p\u003e \u003cp\u003eChapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 305\u003c\/p\u003e \u003cp\u003eChapter 5: Controlling Costs and Budgeting 327\u003c\/p\u003e \u003cp\u003eChapter 6: Satisfying the Tax Man 363\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 4: Managing Your Business 381\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Tackling the Hiring Process 383\u003c\/p\u003e \u003cp\u003eChapter 2: Setting Goals 401\u003c\/p\u003e \u003cp\u003eChapter 3: Embracing Corporate Social Responsibility 415\u003c\/p\u003e \u003cp\u003eChapter 4: Managing with Technology 425\u003c\/p\u003e \u003cp\u003eChapter 5: Delegating to Get Things Done 433\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 5: Marketing and Promotion 445\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Optimizing Your Marketing Program 447\u003c\/p\u003e \u003cp\u003eChapter 2: Laying a Foundation for Growth 465\u003c\/p\u003e \u003cp\u003eChapter 3: Taking Stock of Your Business Image 485\u003c\/p\u003e \u003cp\u003eChapter 4: Forging Your Brand 499\u003c\/p\u003e \u003cp\u003eChapter 5: Creating Marketing Communications That Work 515\u003c\/p\u003e \u003cp\u003eChapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 533\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 6: Staying in Business 545\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Developing Employees through Coaching and Mentoring 547\u003c\/p\u003e \u003cp\u003eChapter 2: Keeping Your Customers Loyal 563\u003c\/p\u003e \u003cp\u003eChapter 3: Cultivating a Growing Business 575\u003c\/p\u003e \u003cp\u003eIndex 593\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866421539159,"sku":"9781119868569","price":24.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119868569.jpg?v=1722278568","url":"https:\/\/bookcurl.com\/products\/starting-a-business-allinone-for-dummies-9781119868569","provider":"Book Curl","version":"1.0","type":"link"}