{"product_id":"start-with-what-works-9781292341118","title":"Start with What Works","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eAndy Bass\u003c\/strong\u003e PhD helps leaders do better and faster work with resources they have already. He has been a consultant for over a decade and has worked internationally with some of the world's top businesses including Deutsche Bank, Aon, L'Oreal and KPMG. He has also worked with leading business schools and associations, including Warwick, Aston and Strathclyde, and has a central position in the Aston Business School alumni association.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e‘Rather than waiting for a magic bullet, make your organisation better, starting today. Andy helps you see the resources and talents you have already, but just haven't got around to using properly or fully enough. Even better, the process creates engagement and excitement among employees, because the process honours their expertise and abilities.' \u003cbr\u003e \u003cb\u003eRooney Anand, former CEO of Greene King Plc; Senior Independent Director, Morrisons plc\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e ‘Leaders don't always realise how much untapped potential, strength and opportunity their organisation has. We've had great results from starting with what was already working. Andy's book will get you to see your business in a new light so that you can do that too.' \u003cbr\u003e \u003cb\u003eMatthew Crummack, Group CEO, GoCo Group plc (GoCompare)\u003c\/b\u003e    \u003cb\u003e\u003c\/b\u003e     'Value resides in the mind of the customer. You won't understand it if you spend all your time in the office. You need a different perspective. This book will encourage you to get out and find one.'  \u003cbr\u003e  \u003cb\u003eFrom the Foreword, by Rory Sutherland, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, and Vice-Chairman, Ogilvy\u003c\/b\u003e  \u003cstrong\u003e\u003c\/strong\u003e   \u003cbr\u003e‘Clear, actionable advice for any organisation seeking to grow or innovate. Before you start throwing money at the problem, unlock your hidden potential.'  \u003cbr\u003e  \u003cb\u003eMichael Smets, Professor of Management, Saïd Business School, University of Oxford\u003c\/b\u003e    \u003cstrong\u003e\u003c\/strong\u003e  \u003cbr\u003e     ‘The world needs inspired leaders who excel at finding and releasing potential. Andy's book     \u003ci\u003eStart With What Works\u003c\/i\u003e   is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.'  \u003cbr\u003e  \u003cb\u003eNancy MacKay, CEO and Founder, MacKay CEO Forums\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003cbr\u003e1. The Seductive idea of a Saviour\u003cbr\u003e2. Why We Undervalue What We Already Have\u003cbr\u003e3. How to Start with What You Have\u003cbr\u003e4. Lesson One: Recombine existing elements so they create more value\u003cbr\u003e5. Lesson Two: Let the world teach you\u003cbr\u003e6. Lesson Three: Attend to what actually happens\u003cbr\u003e7. Lesson Four: Discover the few things that really make the difference\u003cbr\u003e8. Lesson Five: Leave the moonshots for later: just getting into orbit can be transformational\u003cbr\u003e9. Lesson Six: Use very plain words to describe what you want\u003cbr\u003e10. Lesson Seven: Bring customers inside\u003cbr\u003e11. Lesson Eight: Take charge of stories about ‘Them and Us’\u003cbr\u003e12. Lesson Nine: Don’t drive change: Release it\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019594596695,"sku":"9781292341118","price":14.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292341118.jpg?v=1750780732","url":"https:\/\/bookcurl.com\/products\/start-with-what-works-9781292341118","provider":"Book Curl","version":"1.0","type":"link"}