{"product_id":"start-up-marketing-strategies-in-india-9781787567566","title":"Start-up Marketing Strategies in India","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eStart-up Marketing Strategies in India \u003c\/i\u003eanalyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place \u0026amp; Promotion. \u003cbr\u003e  Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).   \u003cbr\u003e  Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions.  \u003cbr\u003e  The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1.\tWho will wait- The client or the employees? 2.\tBuilding towers of happy clients: A case of FinMen Advisors Private Ltd.   3.\tA road to adventure with happiness: From students to senior citizens  4.\tMiles to go but which road to take: an entrepreneurial dilemma  5.\tLoyalty comes with a price: A strategic up-scaling from USP loyalty cards in India  6.\tFrom Green Schools to Green Universities: Going Green in a soup!  7.\tAjay’s: Big story of a small town QSR !  8.\tRaising funds for Micro Enterprise-An Elusive Reality  9.\tRestless to Relentless- Flowercycling® Success  10.\tThe growth pains of an innovative product – a case study of coco tang india   11.\tShugan Group in a fix:  Searching for a sustainable future","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48741558616407,"sku":"9781787567566","price":69.34,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/start-up-marketing-strategies-in-india-9781787567566","provider":"Book Curl","version":"1.0","type":"link"}