{"product_id":"start-scale-sell-75-lessons-for-business-success-9781788601832","title":"Start. Scale. Sell.: 75 lessons for business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWhatever you’re going through with your business, and whatever stage you’re at, this book can help. Entrepreneur Nick Suckley has built four start-ups and managed three exits over the last 20 years, through good and bad economic times and all the ups and downs, the challenges and joys, of being your own boss.\u003c\/p\u003e\u003cp\u003eHe’s distilled his many years’ experience – good and bad – into these 75 life-lessons for starting, growing and selling companies. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eStart. Scale. Sell.\u003c\/i\u003ewill help you navigate your journey as a business owner. \u003cbr\u003eDiscover:\u003c\/p\u003e\u003cp\u003e· the importance of acting like an entrepreneur – even before you take the plunge; \u003c\/p\u003e\u003cp\u003e· the simple Golden Rule for maximising profits\u003c\/p\u003e\u003cp\u003e· why investing in yourself and your own learning is so crucial\u003c\/p\u003e\u003cp\u003e· how to hustle and when to pivot\u003c\/p\u003e\u003cp\u003e· the secrets to building a strong brand \u003c\/p\u003e\u003cp\u003eand much more.\u003c\/p\u003e\u003cp\u003eThese bite-sized lessons offer accessible, no-nonsense advice for even the most time-poor entrepreneur. It’s a blueprint for business success from an author who has been there, done it and has several T-shirts to prove it.\u003c\/p\u003e\u003cp\u003eNick Suckley is a successful serial entrepreneur with the battle scars to prove it. Now you can take advantage of the lessons he learnt the hard way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eVery much enjoyed turning the pages on this one - a succinct and (very!) honest dose of reality for those who with plans to build, or be part of building, a business. The book cites 75 lessons, but you're left feeling like you've taken that little bit extra away too - the way the author humanises the journey through anecdotes is relatable, and leaves you thinking that you've been on the journey too. A particularly engaging writing style.\u003cbr\u003eA must read, and I hope that there will be another release soon (?)!\u003c\/p\u003e * amazon.co.uk *\u003cbr\u003e\u003cp\u003eVery practical tips from a serial entrepreneur who has been through the journey and converted his experience to short, useful and relevant tips which one can utilize in their own entrepreneurial journey. The book can be used as a blueprint through which we can navigate the startup setup starting from the basic ideation, sales target setting, funding and much more. With 75 practical lessons this book is high on information and advice and the style of writing on a one to one basis makes it an easy book to digest in a 1-2 straight sitting. Highly recommended both as a guide and a practical book on entreprenuership. \u003c\/p\u003e * Netgalley *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePart 1 Lessons on how to get started\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLesson 1: The Founder’s Mindset. Treat yourself as self-employed even if you have a job.\u003c\/p\u003e\u003cp\u003eLesson 2: It’s all about spotting the opportunity. Is there a market for what you are doing?\u003c\/p\u003e\u003cp\u003eLesson 3: Don’t underestimate how long it will take. Use the time from idea to execution wisely.\u003c\/p\u003e\u003cp\u003eLesson 4: Take time with your business plan. You won’t think of everything but it will help.\u003c\/p\u003e\u003cp\u003eLesson 5: The Six-Month effect. Hope for the best and plan for the worst. \u003c\/p\u003e\u003cp\u003eLesson 6: Banks – beware \u003c\/p\u003e\u003cp\u003eLesson 7: Look after your business by looking after yourself\u003c\/p\u003e\u003cp\u003eLesson 8: How hard do I need to work? Have I earned my money today?\u003c\/p\u003e\u003cp\u003eLesson 9: Push versus pull factors in getting started\u003c\/p\u003e\u003cp\u003eLesson 10: Get real about where your sales will come from\u003c\/p\u003e\u003cp\u003eLesson 11: Having little to lose in the early days means you can be ballsy. Don’t underestimate the power of offering an outside view.\u003c\/p\u003e\u003cp\u003eLesson 12: Making money while you sleep\u003c\/p\u003e\u003cp\u003eLesson 13: Raising external investment: beware the pitfalls \u003c\/p\u003e\u003cp\u003eLesson 14: Company valuations: getting to your first £1 million – and beyond\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 2. Lessons for the growth phase\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLesson 15: Sweat equity: you can only sell shares in your company once, so be smart about how much you trade, and for what \u003c\/p\u003e\u003cp\u003eLesson 16: Just do it \u003c\/p\u003e\u003cp\u003eLesson 17: Walk the walk #1: establish your company values\u003c\/p\u003e\u003cp\u003eLesson 18: Walk the walk #2: decide what will you stand for\u003c\/p\u003e\u003cp\u003eLesson 19: Get your shareholdings right and adjust them if need be. It will avoid more serious problems down the line.\u003c\/p\u003e\u003cp\u003eLesson 20: Understand how you make money. Get your finances in order\u003c\/p\u003e\u003cp\u003eLesson 21: Why productivity matters \u003c\/p\u003e\u003cp\u003eLesson 22: Manage your cash as if your life depends on it\u003c\/p\u003e\u003cp\u003eLesson 23: Why every company needs a war chest\u003c\/p\u003e\u003cp\u003eLesson 24: Hustling for growth. Why you should ask for business...but you can’t hustle for ever\u003c\/p\u003e\u003cp\u003eLesson 25: Don’t be afraid to pivot. Especially if it is better for your customers\u003c\/p\u003e\u003cp\u003eLesson 26: It’s not all glory scaling a business. Be prepared to roll up your sleeves\u003c\/p\u003e\u003cp\u003eLesson 27: How to build successful joint ventures\u003c\/p\u003e\u003cp\u003eLesson 28: Growth phase: building a money-making machine\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSCALE\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 3: Lessons for Scaling Up: The Coming of Age phase \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLesson 29: Perception is reality #1: how an office move can re-invigorate growth\u003c\/p\u003e\u003cp\u003eLesson 30: Perception is reality #2: your brand is far more important than you realise\u003c\/p\u003e\u003cp\u003eLesson 31: Do you really need a non-executive board? Or should you be looking elsewhere?\u003c\/p\u003e\u003cp\u003eLesson 32: Everyone needs an elevator pitch. Here’s how to write one.\u003c\/p\u003e\u003cp\u003eLesson 33: Insight can be an effective way to engage with potential customers\u003c\/p\u003e\u003cp\u003eLesson 34: Get the right management information and use it to inform your decision making \u003c\/p\u003e\u003cp\u003eLesson 35: How building a coaching culture can help you avoid problems before they become critical\u003c\/p\u003e\u003cp\u003eLesson: 36: Red Team can help you make better decisions\u003c\/p\u003e\u003cp\u003eLesson 37: Remove the temptation for fraud wherever you can\u003c\/p\u003e\u003cp\u003eLesson 38: The resource trap: how to ensure you have the right resource in the right places.\u003c\/p\u003e\u003cp\u003eLesson 39: Diversification: take care when launching or investing in other businesses\u003c\/p\u003e\u003cp\u003eLesson 40: Pick your battles: when to let a legal challenge go\u003c\/p\u003e\u003cp\u003eLesson 41: The downside of a successful JV\u003c\/p\u003e\u003cp\u003eLesson 42: Building technology? Understand what you’re getting into, and the skills you’ll need\u003c\/p\u003e\u003cp\u003eLesson 43: Opportunistic approaches versus a planned exit. When should you start thinking (seriously) about an exit?\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 4: Lessons for Scaling Up: Surviving tough times\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLesson 44: Showtime\u003c\/p\u003e\u003cp\u003eLesson 45: Be brutally realistic about how much business is on the horizon\u003c\/p\u003e\u003cp\u003eLesson 46: Bite the bullet – sometimes redundancies are better than endless uncertainty\u003c\/p\u003e\u003cp\u003eLesson 47: Never make a loss. It means you will never lose control\u003c\/p\u003e\u003cp\u003eLesson 48: Use the Power of Three to maintain focus and direction\u003c\/p\u003e\u003cp\u003eLesson 49: Every downturn is different. Sometimes you just need to sit it out \u003c\/p\u003e\u003cp\u003eLesson 50: The Importance of investing in yourself. Why lifelong learning is important\u003c\/p\u003e\u003cp\u003eLesson 51: Don’t agonise over rates of staff turnover. Employees are more mobile than ever and people are going to leave\u003c\/p\u003e\u003cp\u003eLesson 52: Stronger marketing will bring more sales and help you survive a downturn.\u003c\/p\u003e\u003cp\u003eLesson 53: How to identify and avoid poor performing sales people\u003c\/p\u003e\u003cp\u003eLesson 54: Hire slow and fire fast\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 5: Lessons for Scaling Up: Building Scale for Sale\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLesson 55: Your role as CEO\u003c\/p\u003e\u003cp\u003eLesson 56: The importance of scale: getting to £1m profit\u003c\/p\u003e\u003cp\u003eLesson 57: Why founder-shareholder alignment is critical \u003c\/p\u003e\u003cp\u003eLesson 58: Boosting profitability: use the right tools\u003c\/p\u003e\u003cp\u003eLesson 59: Ramping up marketing and sales: have clear product pitches and marketing messages - and use them\u003c\/p\u003e\u003cp\u003eLesson 60: Build a high-performance team – and be ready to give them the autonomy they need to make a difference \u003c\/p\u003e\u003cp\u003eLesson 61: Getting sale ready – plan ahead and give yourself 12 to 18 months.\u003c\/p\u003e\u003cp\u003eSELL\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 6: Lessons for Selling Up\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLesson 62: Don’t allow a well meaning buyer distract you from the job you need to do post sale .\u003c\/p\u003e\u003cp\u003eLesson 63: Timing and the economic cycle; the impact on deal structure \u003c\/p\u003e\u003cp\u003eLesson 64: Don’t let your emotions get in the way of the right deal – focus on the bigger picture and don’t fixate on small details.\u003c\/p\u003e\u003cp\u003eLesson 65: The right advisor can help you reach the widest audience of potential buyers. Beware doing it yourself.\u003c\/p\u003e\u003cp\u003eLesson 66: Your Investor Memorandum is your shop window. Spend time getting it right; you can only sell your company once.\u003c\/p\u003e\u003cp\u003eLesson 67: Meet as wide a range of suitors as you can. Demand can come from interesting places you hadn’t previously considered.\u003c\/p\u003e\u003cp\u003eLesson 68: Think beyond the deal. Do not ignore the fact that you will be living with what comes after the transaction\u003c\/p\u003e\u003cp\u003eLesson 69: Don’t be afraid to walk away from a bad deal – even if it is from an appealing buyer\u003c\/p\u003e\u003cp\u003eLesson 70: Don’t be afraid to pause the whole process if need be. It’s emotionally tough but the right deal will come along eventually\u003c\/p\u003e\u003cp\u003eLesson 71: Deal structures and securing a premium\u003c\/p\u003e\u003cp\u003eLesson 72: The deal that is right for the company may not be right for all the individuals concerned\u003c\/p\u003e\u003cp\u003eLesson 73: Anticipate due diligence – and prepare for it to be a full-time job when the time comes \u003c\/p\u003e\u003cp\u003eLesson 74: Keep lawyers in their place. They can easily derail a deal\u003c\/p\u003e\u003cp\u003eLesson 75: Think about what happens post-sale\u003c\/p\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":51042511356247,"sku":"9781788601832","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781788601832.jpg?v=1750954448","url":"https:\/\/bookcurl.com\/products\/start-scale-sell-75-lessons-for-business-success-9781788601832","provider":"Book Curl","version":"1.0","type":"link"}