{"product_id":"start-it-up-9780670920471","title":"Start It Up","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNow in paperback - \u003ci\u003eStart It Up\u003c\/i\u003e by Luke Johnson, 2012''s most inspiring guide to running your own business.\u003cbr\u003e\u003cbr\u003eRunning your own business is nowhere near as tough as you might think. So what are you waiting for?\u003cbr\u003e\u003cbr\u003eLuke Johnson is Britain''s busiest tycoon, with a personal fortune estimated at 120 million. From Pizza Express and Channel 4 to his incisive \u003ci\u003eFinancial Times\u003c\/i\u003e column, Johnson has spent two decades on the business frontline.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eStart It Up\u003c\/i\u003e, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself.\u003cbr\u003e\u003cbr\u003e''A must-read for inspiring entrepreneurs, probably the best book available on the subject'' John McLaren\u003ci\u003e, Management Today\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e''Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eJust buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject. -- John McLaren * Management Today *\u003cbr\u003eA rare achievement: a business book that is both well-written and useful * Economist *\u003cbr\u003ePart rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good. -- Richard Reed, co-founder of Innocent * Financial Times *\u003cbr\u003eNine out of ten How-To books are a bore. This is the one  out of ten. It's easy to read, with original ideas and useful advice for wannabe  tycoons -- Jeff Randall, Sky News presenter and Daily Telegraph columnist\u003cbr\u003eBrilliant. It's all here: the triumphs and  disasters, the iron law of the business cycle and  the timeless wisdom of those who've gone before him -- Brent Hoberman, founder of lastminute.com\u003cbr\u003eIndependent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading -- Peter Bazalgette, Chairman, Endemol UK\u003cbr\u003eLuke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones * Investors Chronicle *\u003cbr\u003eA really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended * Irish Independent *\u003cbr\u003eVery few people have had more impact than Luke Johnson -- Peter Harden, founder, Harden’s Restaurant Guides\u003cbr\u003eAn engaging and useful read * Financial News *\u003cbr\u003eProvocative and worth reading -- Michael Spencer, founder and Chief Executive, ICAP\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48735960006999,"sku":"9780670920471","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780670920471.jpg?v=1723810412","url":"https:\/\/bookcurl.com\/products\/start-it-up-9780670920471","provider":"Book Curl","version":"1.0","type":"link"}