{"product_id":"start-at-the-end-9781118376768","title":"Start at the End","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eRe-focus your business plan and achieve the success your business deserves    Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003eChapter 1 The End of Your Business 1\u003c\/p\u003e \u003cp\u003eChapter 2 Confirming the Opportunity 15\u003c\/p\u003e \u003cp\u003eChapter 3 Goals and Milestones 27\u003c\/p\u003e \u003cp\u003eChapter 4 Achieving Your Financial Metric Goals 37\u003c\/p\u003e \u003cp\u003eChapter 5 Achieving Your Business Asset Goals 47\u003c\/p\u003e \u003cp\u003eChapter 6 Systematizing Your Business 57\u003c\/p\u003e \u003cp\u003eChapter 7 How to Out-Market Your Market 73\u003c\/p\u003e \u003cp\u003eChapter 8 Securing and Locking Up Your Customers 89\u003c\/p\u003e \u003cp\u003eChapter 9 Developing Your HR Plan 117\u003c\/p\u003e \u003cp\u003eChapter 10 Documenting Your Strategic Plan 133\u003c\/p\u003e \u003cp\u003eChapter 11 How to Progress Even Faster 145\u003c\/p\u003e \u003cp\u003eChapter 12 Becoming a Better Leader 167\u003c\/p\u003e \u003cp\u003eChapter 13 Multiplier Tactics 187\u003c\/p\u003e \u003cp\u003eConclusion 205\u003c\/p\u003e \u003cp\u003eAcknowledgments 209\u003c\/p\u003e \u003cp\u003eAbout the Author 213\u003c\/p\u003e \u003cp\u003eIndex 215\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406861410647,"sku":"9781118376768","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118376768.jpg?v=1730497368","url":"https:\/\/bookcurl.com\/products\/start-at-the-end-9781118376768","provider":"Book Curl","version":"1.0","type":"link"}