{"product_id":"staging-to-sell-9780470447123","title":"Staging to Sell","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHome staging strategies needed to succeed in a down market\u003c\/b\u003e  \u003cp\u003eWhether a buyer, seller, or real estate agent, the home selling and purchasing process is fraught with potholes that can usually be overcome. But in this weakened housing market, everyone involved in the selling process must increase their efforts. In order to sell homes at top dollar, houses must be prepared for sales. That's where Staging comes in. The real estate mantra is no longer location, location, location. It is now Staging, Staging, Staging! It's all about presentation. In \u003ci\u003eStaging to Sell\u003c\/i\u003e, Barb Schwarz, The Creator of Home Staging\u003csup\u003e,\u003c\/sup\u003e offers her winning tactics, secrets, and strategies for selling a home at top dollar during these challenging times. In addition to offering specific tips on how to Stage a home, Schwarz, a sought-after speaker and Real Estate broker who has Staged and sold over 5,000 homes, provides readers, sellers, Realtors and Stagers, with useful advice on correctly pricing\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eCHAPTER 1 Get Set, Go! 1\u003c\/p\u003e \u003cp\u003eCHAPTER 2 The Let-Me-Tell-You-How-I-Work Approach 11\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Step 1: Meeting Together the First Time 25\u003c\/p\u003e \u003cp\u003eCHAPTER 4 The Career Book: The Key to Your Credibility 39\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Prospecting and Uses of the Career Book 55\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Step 2: The Exclusive Detailed Report 71\u003c\/p\u003e \u003cp\u003eCHAPTER 7 The Marketing Portfolio 83\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Recipe for a Sale: Pricing the Property Right 105\u003c\/p\u003e \u003cp\u003eCHAPTER 9 The Pricing-Your-Home Triangle 117\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Staging the Property: The Outside Story 131\u003c\/p\u003e \u003cp\u003eCHAPTER 11 Staging the Property: The Inside Story 147\u003c\/p\u003e \u003cp\u003eCHAPTER 12 Staging Completion 195\u003c\/p\u003e \u003cp\u003eCHAPTER 13 Stage Your Life and Work, Too! 205\u003c\/p\u003e \u003cp\u003eCHAPTER 14 Your Journey Toward Success 213\u003c\/p\u003e \u003cp\u003eCHAPTER 15 The S Factor: Staging Success Stories from ASPs and Their Sellers in the Field 221\u003c\/p\u003e \u003cp\u003eAppendix: Barb’s Real Estate Words and Tools That Will 249\u003c\/p\u003e \u003cp\u003eWork for You!\u003c\/p\u003e \u003cp\u003eA Brief History of Staging and the Stage Trademark 261\u003c\/p\u003e \u003cp\u003eIndex 265\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402335396183,"sku":"9780470447123","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470447123.jpg?v=1730480098","url":"https:\/\/bookcurl.com\/products\/staging-to-sell-9780470447123","provider":"Book Curl","version":"1.0","type":"link"}