{"product_id":"sports-marketing-9781138300910","title":"Sports Marketing","description":"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1 Sports Meets Marketing\u003c\/p\u003e \u003cp\u003e2 Sports Entertainment Consumption\u003c\/p\u003e \u003cp\u003e3 The Marketing Environment\u003c\/p\u003e \u003cp\u003e4 Segmenting Audiences for Sports\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e5 Building a Relevant Brand\u003c\/p\u003e \u003cp\u003e6 Product Strategy\u003c\/p\u003e \u003cp\u003e7 Experiential Marketing\u003c\/p\u003e \u003cp\u003e8 Brand Communications Strategy \u003c\/p\u003e \u003cp\u003e9 Brand Communications Campaigns\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e10 Communications Channels\u003c\/p\u003e \u003cp\u003e11 Sponsorship-Linked Marketing\u003c\/p\u003e \u003cp\u003e12 Measuring Sports Brand Performance\u003c\/p\u003e \u003cp\u003e13 Delivery of Sports Experiences\u003c\/p\u003e \u003cp\u003e14 Preparing Future Sports Marketers\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52195256893783,"sku":"9781138300910","price":51.29,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/sports-marketing-9781138300910","provider":"Book Curl","version":"1.0","type":"link"}