{"product_id":"sport-consumer-behaviour-9780367552435","title":"Sport Consumer Behaviour","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNow in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. \u003c\/p\u003e\u003cp\u003eWritten by three of the worldâs leading sports marketing academics, the book covers all the key topics in consumer behaviour, including:\u003c\/p\u003e\u003cp\u003eâ user experience and service design\u003c\/p\u003e\u003cp\u003eâ segmenting consumer markets, building profiles, and branding\u003c\/p\u003e\u003cp\u003eâ decision-making and psychological consequences\u003c\/p\u003e\u003cp\u003eâ consumer motivation, constraints, and personalities\u003c\/p\u003e\u003cp\u003eâ service quality and customer satisfaction\u003c\/p\u003e\u003cp\u003eâ sociocultural and technological advancements influencing consumption\u003c\/p\u003e\u003cp\u003eThis updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architectur\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 1: The Sport Consumer Marketplace, \u003c\/b\u003e1. Introduction to Sport Consumer Behaviour, 2. The Sport Product and Empirical Generalizations, 3. Sport Consumer Research and Segmentation, 4. Sport Consumer Brand Management, \u003cb\u003ePart 2: Sport Consumers as Decision-Makers, \u003c\/b\u003e5. Sport Consumer Decision-Making, 6. A Psychological Model of Sport Consumption and Decisions, \u003cb\u003ePart 3: Sport Consumers as Individuals, \u003c\/b\u003e7. Sport Consumer Motivation, 8. Sport Consumer Involvement, 9. Constraints in Sport Engagement, 10. Sport Consumer Attitudes, 11. Sport Team Identification, 12. Perceptions of Service Quality and Customer Satisfaction, 13. Personality and Sport Consumers, \u003cb\u003ePart 4: Sport Consumers in their Social World, \u003c\/b\u003e14. Influence of the Socio-Cultural Environment, 15. Technology and Sport Consumer Experiences by Heather Kennedy\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51017954558295,"sku":"9780367552435","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367552435.jpg?v=1750775188","url":"https:\/\/bookcurl.com\/products\/sport-consumer-behaviour-9780367552435","provider":"Book Curl","version":"1.0","type":"link"}