{"product_id":"split-the-pie-9780063135482","title":"Split the Pie","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eAxiom Award Gold Medalist for Sales\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFrom a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what’s really at stake in any negotiation and ensures you get your half—so you can focus on growing the pie. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNegotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation?\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSplit the Pie\u003c\/em\u003e offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the \u003cem\u003eadditional \u003c\/em\u003evalue created through an agreement to work together. Seeing the relevant pie will change how you think about fairness and power in negotiation. You’ll learn how to get half the value you create, no matter your size. \u003c\/p\u003e\u003cp\u003eFilled with examples and in-depth case studies, \u003cem\u003eSplit the Pie\u003c\/em\u003e is a practical and theory-based approach to negotiation. You’ll see how it helped reframe a high-stakes negotiation when Coca-Cola purchased Honest Tea, a company Barry cofounded with his former student Seth Goldman. The pie framework also works for everyday negotiations. You’ll learn how to deploy logic to determine truly equitable solutions and employ empathy to expand the pie and sell your solution. \u003cem\u003eSplit the Pie\u003c\/em\u003e allows both sides to focus their energy on making the biggest possible pie—to have your pie and eat it too.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“At last, a way to negotiate with a higher purpose, something I have benefitted from over the years. With this book, you, too, can learn this ingenious new way to negotiate.” — Indra Nooyi, former chairman and CEO, PepsiCo, and author of My Life in Full  “Barry Nalebuff literally wrote the book on negotiating (this one!). Through his use of real-world examples, Barry shares his tried-and-true strategies that will prepare you for your next negotiation, regardless of the stakes.” — Adam Silver, NBA commissioner  “In Split the Pie, Barry Nalebuff shows that what makes someone a highly skilled listener also makes them a good negotiator. I’ll be recommending this book to every couple that sits on my couch.” — Lori Gottlieb, psychotherapist and author of Maybe You Should Talk to Someone  “Dispelling misconceptions about power and fairness, Barry Nalebuff lays out a framework for changing the way people approach and facilitate negotiation—in business, politics, and personal relationships. It’s a novel, logical method to dividing the pie that shifts the focus to working together to build a larger pie.” — Ken Chenault, chairman and managing director, General Catalyst, and former chairman and CEO, American Express  “A remarkable, two-thousand-year-old yet entirely new approach to negotiation. Read this book and share it with the other side.” — Herb Cohen, author of You Can Negotiate Anything","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":48864129876311,"sku":"9780063135482","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780063135482.jpg?v=1722270521","url":"https:\/\/bookcurl.com\/products\/split-the-pie-9780063135482","provider":"Book Curl","version":"1.0","type":"link"}