{"product_id":"special-events-9781119345732","title":"Special Events","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xix\u003c\/p\u003e \u003cp\u003ePreface xxi\u003c\/p\u003e \u003cp\u003eAcknowledgments xxvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Producing Seamless, Secure, and Sustainable (S3) Events\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Welcome to Greener Event Leadership and Economic Success 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew Challenges and New Opportunities 5\u003c\/p\u003e \u003cp\u003eOnce Upon a Time and Not Too Long Ago 6\u003c\/p\u003e \u003cp\u003eAnthropological and Sociological Origins 7\u003c\/p\u003e \u003cp\u003eGrowth Opportunities 8\u003c\/p\u003e \u003cp\u003ePublic Relations 8\u003c\/p\u003e \u003cp\u003eMarketing and Retail Sales 9\u003c\/p\u003e \u003cp\u003eGlobal Business 9\u003c\/p\u003e \u003cp\u003eLeisure and Recreation 10\u003c\/p\u003e \u003cp\u003eGreener Meetings and Events 11\u003c\/p\u003e \u003cp\u003eThe Event Planning Profession 12\u003c\/p\u003e \u003cp\u003eCelebration 12\u003c\/p\u003e \u003cp\u003eEducation 12\u003c\/p\u003e \u003cp\u003eMarketing 13\u003c\/p\u003e \u003cp\u003eReunion 13\u003c\/p\u003e \u003cp\u003eEvent Planning Subfields 14\u003c\/p\u003e \u003cp\u003eCivic Events 15\u003c\/p\u003e \u003cp\u003eExpositions\/Exhibitions 16\u003c\/p\u003e \u003cp\u003eFairs and Festivals 16\u003c\/p\u003e \u003cp\u003eHallmark Events 16\u003c\/p\u003e \u003cp\u003eHospitality 17\u003c\/p\u003e \u003cp\u003eMeetings and Conferences 18\u003c\/p\u003e \u003cp\u003eRetail Events 18\u003c\/p\u003e \u003cp\u003eSocial Life-Cycle Events 19\u003c\/p\u003e \u003cp\u003eSports Events 20\u003c\/p\u003e \u003cp\u003eTourism 20\u003c\/p\u003e \u003cp\u003eStakeholders 22\u003c\/p\u003e \u003cp\u003eA Professional Model for Event Leaders 22\u003c\/p\u003e \u003cp\u003eChange, Creativity, and Innovation: The Three Constants in Event Leadership 23\u003c\/p\u003e \u003cp\u003eDemographic Change 23\u003c\/p\u003e \u003cp\u003ePsychographic Change 23\u003c\/p\u003e \u003cp\u003eCareer Opportunities 24\u003c\/p\u003e \u003cp\u003eGender Opportunities 26\u003c\/p\u003e \u003cp\u003eEducational Opportunities 26\u003c\/p\u003e \u003cp\u003eCertification 27\u003c\/p\u003e \u003cp\u003eDeveloping Your Career 28\u003c\/p\u003e \u003cp\u003eMastering Yourself 28\u003c\/p\u003e \u003cp\u003eMastering Time Management 29\u003c\/p\u003e \u003cp\u003eMastering Finance 30\u003c\/p\u003e \u003cp\u003eMastering Modern Technology 31\u003c\/p\u003e \u003cp\u003eMastering Human Resource Skills 32\u003c\/p\u003e \u003cp\u003eThere is No Substitute for Performance 33\u003c\/p\u003e \u003cp\u003eChallenges and Opportunities 33\u003c\/p\u003e \u003cp\u003eBusiness Development 33\u003c\/p\u003e \u003cp\u003eResource Development 34\u003c\/p\u003e \u003cp\u003eLifelong Learning: A User’s Guide 35\u003c\/p\u003e \u003cp\u003eGetting Focused 36\u003c\/p\u003e \u003cp\u003eHow to Use This Book 36\u003c\/p\u003e \u003cp\u003eSelf-Education: The Reading Log 36\u003c\/p\u003e \u003cp\u003eBenchmark Checklists 36\u003c\/p\u003e \u003cp\u003eEcoLogic 37\u003c\/p\u003e \u003cp\u003eTECH\/APPVIEWS and SECUREVIEWS 37\u003c\/p\u003e \u003cp\u003eCritical Connections for Career Advancement 37\u003c\/p\u003e \u003cp\u003eInsights from Global Event Leaders 37\u003c\/p\u003e \u003cp\u003eAppendices 38\u003c\/p\u003e \u003cp\u003eRole and Scope 38\u003c\/p\u003e \u003cp\u003eSummary 40\u003c\/p\u003e \u003cp\u003eKey Terms 40\u003c\/p\u003e \u003cp\u003eCareer Connections 40\u003c\/p\u003e \u003cp\u003eNext Steps 41\u003c\/p\u003e \u003cp\u003eReferences 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Changing Paradigms for Greener Leadership and Social Change 42\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResearch 44\u003c\/p\u003e \u003cp\u003eMarket Research Techniques 45\u003c\/p\u003e \u003cp\u003eQuantitative Pre-Event Research 45\u003c\/p\u003e \u003cp\u003eQualitative Pre-Event Research 45\u003c\/p\u003e \u003cp\u003eMixed Research Methods 47\u003c\/p\u003e \u003cp\u003eValidity and Reliability: Producing Credible Pre-Event Research 48\u003c\/p\u003e \u003cp\u003eInterpreting and Communicating Research Findings 48\u003c\/p\u003e \u003cp\u003eSWOT Analysis: Finding the Strengths, Weaknesses, Opportunities, and Threats of Your Event 49\u003c\/p\u003e \u003cp\u003eDesign: The Blueprint for Success 51\u003c\/p\u003e \u003cp\u003eBrainstorming and Mind Mapping 52\u003c\/p\u003e \u003cp\u003eThe Creative Process in Event Planning 53\u003c\/p\u003e \u003cp\u003eMaking the Perfect Host\/Guest Match 55\u003c\/p\u003e \u003cp\u003eThe Approval Process 56\u003c\/p\u003e \u003cp\u003eProject Management Systems for Event Leaders 56\u003c\/p\u003e \u003cp\u003ePlanning Consistently Professional Events 57\u003c\/p\u003e \u003cp\u003eTiming 57\u003c\/p\u003e \u003cp\u003eSpace 58\u003c\/p\u003e \u003cp\u003eTempo 59\u003c\/p\u003e \u003cp\u003eGap Analysis 61\u003c\/p\u003e \u003cp\u003eCoordination: Executing the Event Plan 61\u003c\/p\u003e \u003cp\u003eEvaluation: The Link to the Next Event 62\u003c\/p\u003e \u003cp\u003eCommunication: The Tie That Binds All Stakeholders Together 64\u003c\/p\u003e \u003cp\u003eEvent Management Body of Knowledge, IEMS, and EMICS 65\u003c\/p\u003e \u003cp\u003eSynergy: Linking Administration, Coordination, Marketing, and Risk Management 67\u003c\/p\u003e \u003cp\u003eCorporate Social Responsibility (CSR) 68\u003c\/p\u003e \u003cp\u003eSummary 69\u003c\/p\u003e \u003cp\u003eKey Terms 70\u003c\/p\u003e \u003cp\u003eCareer Connections 70\u003c\/p\u003e \u003cp\u003eNext Steps 70\u003c\/p\u003e \u003cp\u003eReferences 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 The New Sustainable Event Algorithms\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Composing the Sustainable Event Plan 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesigning the Event Environment with Sustainability in Mind 75\u003c\/p\u003e \u003cp\u003eFive-Card Draw: Playing the Five Senses 76\u003c\/p\u003e \u003cp\u003eSoundscaping 78\u003c\/p\u003e \u003cp\u003eVisual Cues 78\u003c\/p\u003e \u003cp\u003eTouch 78\u003c\/p\u003e \u003cp\u003eSmell 79\u003c\/p\u003e \u003cp\u003eTaste 79\u003c\/p\u003e \u003cp\u003eBlending, Mixing, and Matching the Senses for Full Effect 80\u003c\/p\u003e \u003cp\u003eBells and Whistles: Amenities That Make the Difference 80\u003c\/p\u003e \u003cp\u003eIdentifying the Needs of Your Guests 81\u003c\/p\u003e \u003cp\u003eProvision for Guests with Different Abilities 82\u003c\/p\u003e \u003cp\u003eImplications of Size, Weight, and Volume 82\u003c\/p\u003e \u003cp\u003eSecuring the Environment 83\u003c\/p\u003e \u003cp\u003eTransportation and Parking Factors 83\u003c\/p\u003e \u003cp\u003eEffectively Manage the Event Environment 85\u003c\/p\u003e \u003cp\u003eEntrances, Pre-Function, and Reception Areas 86\u003c\/p\u003e \u003cp\u003eFunction Areas 89\u003c\/p\u003e \u003cp\u003eInnovative sites 90\u003c\/p\u003e \u003cp\u003eAmenities and Furnishings 91\u003c\/p\u003e \u003cp\u003eInside the New World of Event Design 93\u003c\/p\u003e \u003cp\u003eThemed Events 99\u003c\/p\u003e \u003cp\u003eThe Ultimate Planned Event 100\u003c\/p\u003e \u003cp\u003eBig Theme Success with Small Budgets 101\u003c\/p\u003e \u003cp\u003eTrends in Theme Events 102\u003c\/p\u003e \u003cp\u003eEnvironmental Ecological Sensitivity 103\u003c\/p\u003e \u003cp\u003eRecycle Your Success 103\u003c\/p\u003e \u003cp\u003eInspiration and Perspiration 104\u003c\/p\u003e \u003cp\u003eEvent Strategic Planning 104\u003c\/p\u003e \u003cp\u003ePlanning to Plan 106\u003c\/p\u003e \u003cp\u003eConfirming Validity, Reliability, and Security 106\u003c\/p\u003e \u003cp\u003eTimeline 107\u003c\/p\u003e \u003cp\u003eSummary 110\u003c\/p\u003e \u003cp\u003eKey Terms 110\u003c\/p\u003e \u003cp\u003eCareer Connections 110\u003c\/p\u003e \u003cp\u003eNext Steps 111\u003c\/p\u003e \u003cp\u003eReferences 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Event Leadership and Human Resources Management 112\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvent Planner as a Leader: Leadership Styles 113\u003c\/p\u003e \u003cp\u003eLeadership Characteristics 113\u003c\/p\u003e \u003cp\u003eIntegrity 114\u003c\/p\u003e \u003cp\u003eConfidence and Persistence 114\u003c\/p\u003e \u003cp\u003eCollaborative Decision-Making 115\u003c\/p\u003e \u003cp\u003eCommunication Skills 117\u003c\/p\u003e \u003cp\u003eOpen and Continuous Communication 118\u003c\/p\u003e \u003cp\u003eVision 118\u003c\/p\u003e \u003cp\u003eSocial and Environmental Responsibility 119\u003c\/p\u003e \u003cp\u003eFiscal Responsibility 120\u003c\/p\u003e \u003cp\u003eDelegation and Empowerment 120\u003c\/p\u003e \u003cp\u003eHuman Resource Management 120\u003c\/p\u003e \u003cp\u003eFairness 120\u003c\/p\u003e \u003cp\u003eEquality 122\u003c\/p\u003e \u003cp\u003eAccessibility: ADA and Global Policies 123\u003c\/p\u003e \u003cp\u003eThe Relaxed Performance 124\u003c\/p\u003e \u003cp\u003eVolunteer Coordination 125\u003c\/p\u003e \u003cp\u003eContract Temporary Employees 126\u003c\/p\u003e \u003cp\u003eOrganizational Charts 127\u003c\/p\u003e \u003cp\u003eDeveloping Policies, Procedures, and Practices 129\u003c\/p\u003e \u003cp\u003eSummary 132\u003c\/p\u003e \u003cp\u003eKey Terms 132\u003c\/p\u003e \u003cp\u003eCareer Connections 133\u003c\/p\u003e \u003cp\u003eNext Steps 133\u003c\/p\u003e \u003cp\u003eReferences 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Financial Sustainability 134\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBudgeting 136\u003c\/p\u003e \u003cp\u003eFinancial History 137\u003c\/p\u003e \u003cp\u003eGeneral Economy in the United States and the World 137\u003c\/p\u003e \u003cp\u003eReasonable Projected Income 138\u003c\/p\u003e \u003cp\u003eSustainable Funding 138\u003c\/p\u003e \u003cp\u003eTypical Income Categories 139\u003c\/p\u003e \u003cp\u003eExpenses 139\u003c\/p\u003e \u003cp\u003eStructuring Account Codes 141\u003c\/p\u003e \u003cp\u003eFinding and Supervising an Accountant 142\u003c\/p\u003e \u003cp\u003eAccounting Software 142\u003c\/p\u003e \u003cp\u003eProducing Profit 143\u003c\/p\u003e \u003cp\u003eFixed Overhead Expenses 143\u003c\/p\u003e \u003cp\u003eVariable Expenses 144\u003c\/p\u003e \u003cp\u003eNet Profit versus Gross Profit 144\u003c\/p\u003e \u003cp\u003eBreak-Even Point 144\u003c\/p\u003e \u003cp\u003eControlling and Reducing Costs 145\u003c\/p\u003e \u003cp\u003eEnsuring Positive Event Cash Flow 146\u003c\/p\u003e \u003cp\u003eAccounts Payable: Finding the Best Terms 147\u003c\/p\u003e \u003cp\u003eTypical Accounts Payable Customs 147\u003c\/p\u003e \u003cp\u003eNegotiating Accounts Payable 148\u003c\/p\u003e \u003cp\u003eControlling Purchases 148\u003c\/p\u003e \u003cp\u003eBarter\/In-Kind Payment 149\u003c\/p\u003e \u003cp\u003eCommon Event Financial Challenges and Solutions 149\u003c\/p\u003e \u003cp\u003eForeign Exchange Rates 152\u003c\/p\u003e \u003cp\u003eMarket Conditions 152\u003c\/p\u003e \u003cp\u003eGovernment Policy 153\u003c\/p\u003e \u003cp\u003eTypical Events Budgets 154\u003c\/p\u003e \u003cp\u003eHow to Manage Your Finances during Turbulent Economic Times 160\u003c\/p\u003e \u003cp\u003eContingency and Scenario Planning 160\u003c\/p\u003e \u003cp\u003eSummary 162\u003c\/p\u003e \u003cp\u003eKey Terms 162\u003c\/p\u003e \u003cp\u003eCareer Connections 162\u003c\/p\u003e \u003cp\u003eNext Steps 163\u003c\/p\u003e \u003cp\u003eReferences 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Event Branding and Bold Delivery\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Event Vendors as Strategic Partners 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating and Implementing the Design for Your Event 169\u003c\/p\u003e \u003cp\u003eDeveloping Appropriate Resources 169\u003c\/p\u003e \u003cp\u003eWorking with Suppliers and Vendors 172\u003c\/p\u003e \u003cp\u003eContracting Your Vendor Partners 174\u003c\/p\u003e \u003cp\u003eProtecting Your Legal Interests 175\u003c\/p\u003e \u003cp\u003eHonoring Ethical Practices 176\u003c\/p\u003e \u003cp\u003eKey Contract Components 177\u003c\/p\u003e \u003cp\u003eOther Components 177\u003c\/p\u003e \u003cp\u003eRider 179\u003c\/p\u003e \u003cp\u003eChanges to the Agreement 180\u003c\/p\u003e \u003cp\u003eTerms and Sequence of Execution 180\u003c\/p\u003e \u003cp\u003eOther Agreements 180\u003c\/p\u003e \u003cp\u003eOther Types of Agreements 180\u003c\/p\u003e \u003cp\u003ePermits 180\u003c\/p\u003e \u003cp\u003eLicensing 181\u003c\/p\u003e \u003cp\u003eContracts, Permits, and Licenses: A Synergistic Relationship 184\u003c\/p\u003e \u003cp\u003eOn-Site Coordination 185\u003c\/p\u003e \u003cp\u003eCatering Management 185\u003c\/p\u003e \u003cp\u003eLocation, Location, Location 187\u003c\/p\u003e \u003cp\u003eEquipment 187\u003c\/p\u003e \u003cp\u003eUtilities 188\u003c\/p\u003e \u003cp\u003eTime Constraints 189\u003c\/p\u003e \u003cp\u003eService Styles 189\u003c\/p\u003e \u003cp\u003eLogistic Considerations 190\u003c\/p\u003e \u003cp\u003eCoordinating Catering Operations 191\u003c\/p\u003e \u003cp\u003eCatering Presentation Ideas 192\u003c\/p\u003e \u003cp\u003eSelecting the Best Caterer 196\u003c\/p\u003e \u003cp\u003eCatering Coordination 197\u003c\/p\u003e \u003cp\u003eCatering Trends 200\u003c\/p\u003e \u003cp\u003eCoordinating Technical Production Resources (Audiovisual, Lighting, Sound, and Special Effects) 201\u003c\/p\u003e \u003cp\u003eWhy = What 203\u003c\/p\u003e \u003cp\u003ePurposes of Event Production Technology 203\u003c\/p\u003e \u003cp\u003eAudiovisual Effects 203\u003c\/p\u003e \u003cp\u003eConducting and Analyzing the Event Site Inspection 204\u003c\/p\u003e \u003cp\u003eThe Site Inspection 204\u003c\/p\u003e \u003cp\u003eDeveloping the Diagram 205\u003c\/p\u003e \u003cp\u003eDetermining the Production Schedule 206\u003c\/p\u003e \u003cp\u003eAnticipating and Resolving Operational Conflicts 206\u003c\/p\u003e \u003cp\u003eSummary 209\u003c\/p\u003e \u003cp\u003eKey Terms 210\u003c\/p\u003e \u003cp\u003eCareer Connections 210\u003c\/p\u003e \u003cp\u003eNext Steps 210\u003c\/p\u003e \u003cp\u003eReferences 211\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 The Brand, the Buzz, and Better Success through Event Marketing 212\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Five Ps of Marketing 214\u003c\/p\u003e \u003cp\u003eProduct 214\u003c\/p\u003e \u003cp\u003ePromotion 214\u003c\/p\u003e \u003cp\u003ePrice 216\u003c\/p\u003e \u003cp\u003ePublic Relations 217\u003c\/p\u003e \u003cp\u003ePlace 217\u003c\/p\u003e \u003cp\u003eA Sixth P for Event Marketing: Positioning 219\u003c\/p\u003e \u003cp\u003eExperiential Event Marketing and Touchpoints 219\u003c\/p\u003e \u003cp\u003eExperiential Event Marketing 219\u003c\/p\u003e \u003cp\u003eAttendee Touchpoints 220\u003c\/p\u003e \u003cp\u003eInternal versus External Event Marketing 220\u003c\/p\u003e \u003cp\u003eExternal Event Marketing 220\u003c\/p\u003e \u003cp\u003eRetail Events 220\u003c\/p\u003e \u003cp\u003eFairs and Festivals 221\u003c\/p\u003e \u003cp\u003eLaunching New Products 222\u003c\/p\u003e \u003cp\u003eEvent Promotion Techniques 223\u003c\/p\u003e \u003cp\u003eAdvertising 223\u003c\/p\u003e \u003cp\u003ePublic Relations 225\u003c\/p\u003e \u003cp\u003eCross-Promotions 226\u003c\/p\u003e \u003cp\u003eStreet Promotions 226\u003c\/p\u003e \u003cp\u003eStunts 227\u003c\/p\u003e \u003cp\u003eInvitation 229\u003c\/p\u003e \u003cp\u003eEvent Marketing with Technology 229\u003c\/p\u003e \u003cp\u003eEvents eMarketing 229\u003c\/p\u003e \u003cp\u003eOnline Consumer-Generated Media (CGM) 231\u003c\/p\u003e \u003cp\u003eOnline Brand Building 232\u003c\/p\u003e \u003cp\u003eRaising Your Search Engine Profile 232\u003c\/p\u003e \u003cp\u003eOnline Sales and Security 233\u003c\/p\u003e \u003cp\u003eCustomer Support 233\u003c\/p\u003e \u003cp\u003eMarket Research 234\u003c\/p\u003e \u003cp\u003eProduct or Service Development and Testing 235\u003c\/p\u003e \u003cp\u003eWeb Design and Management 235\u003c\/p\u003e \u003cp\u003eWeblogs and Podcasts 236\u003c\/p\u003e \u003cp\u003eVideo Streaming and YouTube 236\u003c\/p\u003e \u003cp\u003eMobile\/Smartphone Event Marketing 237\u003c\/p\u003e \u003cp\u003eRFID Technology and Target Marketing 237\u003c\/p\u003e \u003cp\u003eStart Your Engines: Creating Greater Marketing Thrust through Commercial Sponsorship 238\u003c\/p\u003e \u003cp\u003eCommercial Event Sponsorship 238\u003c\/p\u003e \u003cp\u003eSponsorship Needs Assessment 240\u003c\/p\u003e \u003cp\u003eDeveloping Sponsors 241\u003c\/p\u003e \u003cp\u003eSelling Sponsorships 241\u003c\/p\u003e \u003cp\u003eOvercoming Sponsor Objections 242\u003c\/p\u003e \u003cp\u003eNegotiating Your Sponsorship 243\u003c\/p\u003e \u003cp\u003eClosing the Sponsorship Sale 243\u003c\/p\u003e \u003cp\u003eServicing Sponsorship Sales 244\u003c\/p\u003e \u003cp\u003eEvaluating Sponsorships 245\u003c\/p\u003e \u003cp\u003eTiming is Everything 245\u003c\/p\u003e \u003cp\u003eEvaluating Your Event Marketing Campaign 246\u003c\/p\u003e \u003cp\u003eCoding Your Event Marketing Materials 246\u003c\/p\u003e \u003cp\u003eOnline versus Other Event Marketing Channels 247\u003c\/p\u003e \u003cp\u003eOther Marketing Evaluation Tools 247\u003c\/p\u003e \u003cp\u003eSummary 251\u003c\/p\u003e \u003cp\u003eKey Terms 251\u003c\/p\u003e \u003cp\u003eCareer Connections 252\u003c\/p\u003e \u003cp\u003eNext Steps 252\u003c\/p\u003e \u003cp\u003eReferences 252\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Ensuring a Safer and More Secure Event Environment 253\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 254\u003c\/p\u003e \u003cp\u003eEnsuring the Safety and Security of Event Stakeholders 255\u003c\/p\u003e \u003cp\u003eProtecting Your Financial Investment 256\u003c\/p\u003e \u003cp\u003eRisk-Averse Procedures 256\u003c\/p\u003e \u003cp\u003eOrganizing a Risk-Assessment Meeting 257\u003c\/p\u003e \u003cp\u003eBefore the Meeting 258\u003c\/p\u003e \u003cp\u003eSafety Meeting and Other Considerations 260\u003c\/p\u003e \u003cp\u003eInspections 261\u003c\/p\u003e \u003cp\u003eDocumentation and Due Diligence 262\u003c\/p\u003e \u003cp\u003eObtaining Insurance 262\u003c\/p\u003e \u003cp\u003eRisk Control 264\u003c\/p\u003e \u003cp\u003eDifferences among Morals, Laws, and Ethics 267\u003c\/p\u003e \u003cp\u003eCommon Ethical Challenges in the Special Events Industry 268\u003c\/p\u003e \u003cp\u003eAvoiding or Addressing Ethical Problems 268\u003c\/p\u003e \u003cp\u003eEstablishing Policies and Procedures for Ethical Issues 270\u003c\/p\u003e \u003cp\u003eInclusiveness is an Ethical Responsibility 270\u003c\/p\u003e \u003cp\u003eIdentifying and Using Industry Ethical Guidelines 271\u003c\/p\u003e \u003cp\u003eAppointing an Ethical Brain Trust to Guide Your Ethical Decision-Making 271\u003c\/p\u003e \u003cp\u003eIncluding Everyone: Arranging and Organizing Activities 272\u003c\/p\u003e \u003cp\u003eDeveloping Special Events within Events 273\u003c\/p\u003e \u003cp\u003eOrganizing and Conducting Spouse and Partner Programs 274\u003c\/p\u003e \u003cp\u003eComplying with the Americans with Disabilities Act and Similar International Laws and Regulations 275\u003c\/p\u003e \u003cp\u003eFuture Trends in CSR 277\u003c\/p\u003e \u003cp\u003eWhy is CSR Important in the Special Events Industry? 278\u003c\/p\u003e \u003cp\u003eHow You May Contribute to the Evolution of CSR with Your Future Events 279\u003c\/p\u003e \u003cp\u003eMonitor Changing Social Expectations 280\u003c\/p\u003e \u003cp\u003eUse the Internet to Expand Your Event’s Global Social Influence 280\u003c\/p\u003e \u003cp\u003eSecure the Commitment of Your Clients, Vendors, and Sponsors to Promote Socially Responsible Events 280\u003c\/p\u003e \u003cp\u003eIdentify and Liaise with CSR Counterparts in Government, Nongovernmental, and Other Stakeholders 280\u003c\/p\u003e \u003cp\u003eEnsure That Your CSR Influence is Felt Both Internally and Externally 281\u003c\/p\u003e \u003cp\u003eMeasure and Evaluate Your Event’s Social Responsibility Index 281\u003c\/p\u003e \u003cp\u003eCreate Socially Responsible Programs for Conventions, Festivals, Meetings, and Other Events 282\u003c\/p\u003e \u003cp\u003eConduct Social Responsibility Orientation and Training Programs for Your Event Staff and Volunteers 282\u003c\/p\u003e \u003cp\u003eSpecial Events and Human Rights 282\u003c\/p\u003e \u003cp\u003ePromote Your Socially Responsible Outcomes to Others 283\u003c\/p\u003e \u003cp\u003eSummary 285\u003c\/p\u003e \u003cp\u003eKey Terms 285\u003c\/p\u003e \u003cp\u003eCareer Connections 285\u003c\/p\u003e \u003cp\u003eNext Steps 286\u003c\/p\u003e \u003cp\u003eReferences 286\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Trends and Triumphs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 The Virtual View of Live Events 289\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVirtual versus Live: Digital versus Live Events 290\u003c\/p\u003e \u003cp\u003eThe Historic Development of Virtual Events 291\u003c\/p\u003e \u003cp\u003eWhy Produce Digital Content? 292\u003c\/p\u003e \u003cp\u003eExamples of Digital Meetings and Events 294\u003c\/p\u003e \u003cp\u003eDelivery of Digital Event 294\u003c\/p\u003e \u003cp\u003eTypes of Virtual Digital Events by Delivery Technology 294\u003c\/p\u003e \u003cp\u003eAudio Conferencing 294\u003c\/p\u003e \u003cp\u003eVideo Webcasting 295\u003c\/p\u003e \u003cp\u003eWebcast 295\u003c\/p\u003e \u003cp\u003eWebinar 295\u003c\/p\u003e \u003cp\u003eLive Streaming 295\u003c\/p\u003e \u003cp\u003eDistance or Blended Learning? 296\u003c\/p\u003e \u003cp\u003eCreating New Event Revenue through Webcasts and Webinars 296\u003c\/p\u003e \u003cp\u003eCredentials and Qualifications 298\u003c\/p\u003e \u003cp\u003eHow to Charge 298\u003c\/p\u003e \u003cp\u003eTracking and Encouraging the Progress of Learners 299\u003c\/p\u003e \u003cp\u003eNew Approach to Marketing Digital and Virtual Events 300\u003c\/p\u003e \u003cp\u003eOld Wine in New Bottles? 301\u003c\/p\u003e \u003cp\u003eThe Vision for Leadership Excellence 301\u003c\/p\u003e \u003cp\u003eMaking the Case 302\u003c\/p\u003e \u003cp\u003eA New Kind of Learning 303\u003c\/p\u003e \u003cp\u003eThe Return on Learning Investment 304\u003c\/p\u003e \u003cp\u003eBeyond Deloitte 305\u003c\/p\u003e \u003cp\u003eThe Future of Virtual and Live Events 305\u003c\/p\u003e \u003cp\u003eSummary 307\u003c\/p\u003e \u003cp\u003eKey Terms 309\u003c\/p\u003e \u003cp\u003eCareer Connections 309\u003c\/p\u003e \u003cp\u003eNext Steps 309\u003c\/p\u003e \u003cp\u003eReferences 310\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Reinventing a Joyful and Sustainable Career 311\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEnvironmental Sustainability 313\u003c\/p\u003e \u003cp\u003eDefining \"Greener Events\" 314\u003c\/p\u003e \u003cp\u003eSustainability 315\u003c\/p\u003e \u003cp\u003eEcotourism 315\u003c\/p\u003e \u003cp\u003eFair Trade 316\u003c\/p\u003e \u003cp\u003eOutgreening and Corporate Social Responsibility 317\u003c\/p\u003e \u003cp\u003eFinancial Savings 317\u003c\/p\u003e \u003cp\u003eEvent Pollution 318\u003c\/p\u003e \u003cp\u003eYour First Five Steps to Creating More Sustainable Events 318\u003c\/p\u003e \u003cp\u003e1. Go Paperless 319\u003c\/p\u003e \u003cp\u003e2. Turn Off the Lights 319\u003c\/p\u003e \u003cp\u003e3. Turn Down the Heat 319\u003c\/p\u003e \u003cp\u003e4. Buy Greener 320\u003c\/p\u003e \u003cp\u003e5. Use Silverware 320\u003c\/p\u003e \u003cp\u003eCultural Sustainability 320\u003c\/p\u003e \u003cp\u003eLocal Cultures 320\u003c\/p\u003e \u003cp\u003eLocal Economies 321\u003c\/p\u003e \u003cp\u003ePromoting Your Greener Event 321\u003c\/p\u003e \u003cp\u003eToward a Greener Tomorrow 322\u003c\/p\u003e \u003cp\u003eEducation 323\u003c\/p\u003e \u003cp\u003eA Body of Knowledge 324\u003c\/p\u003e \u003cp\u003eEducation and Your Career in Planned Events 325\u003c\/p\u003e \u003cp\u003eProfessional Experience 327\u003c\/p\u003e \u003cp\u003eCareer Paths 327\u003c\/p\u003e \u003cp\u003eFinding an Internship or Externship 328\u003c\/p\u003e \u003cp\u003eCertification 329\u003c\/p\u003e \u003cp\u003eRecertification 330\u003c\/p\u003e \u003cp\u003eCredentials 330\u003c\/p\u003e \u003cp\u003ePower Tools 332\u003c\/p\u003e \u003cp\u003eNew Hiring Practices 335\u003c\/p\u003e \u003cp\u003eLife and Career 335\u003c\/p\u003e \u003cp\u003eFrom Invention to Reinvention 336\u003c\/p\u003e \u003cp\u003eHow May Planned Events Help Create, Sustain, and Celebrate a New World? 339\u003c\/p\u003e \u003cp\u003eSummary 343\u003c\/p\u003e \u003cp\u003eKey Terms 343\u003c\/p\u003e \u003cp\u003eCareer Connections 344\u003c\/p\u003e \u003cp\u003eNext Steps 344\u003c\/p\u003e \u003cp\u003eReferences 344\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5 Best Practices an Real World Event Experiences\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Global, National, and Local Best Practices in Event Leadership 347\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBest Global Event 348\u003c\/p\u003e \u003cp\u003eThe SXSW Global Phenomenon of Weird Practices that Work Wonders around the Corner and throughout the World 348\u003c\/p\u003e \u003cp\u003eBest National Event 351\u003c\/p\u003e \u003cp\u003eNorwegian Constitution Day Events, Oslo, Norway, and More 351\u003c\/p\u003e \u003cp\u003eHistory of the Norway Constitution Day 351\u003c\/p\u003e \u003cp\u003eThe Highlight: Children’s Parades and More 351\u003c\/p\u003e \u003cp\u003eBrief Timeline of a Full Day of National Day Events (in Oslo) 352\u003c\/p\u003e \u003cp\u003eCelebration across the Country 353\u003c\/p\u003e \u003cp\u003eCelebration of Norway Constitution Day Abroad 353\u003c\/p\u003e \u003cp\u003eBe Aware: Closures of Businesses 353\u003c\/p\u003e \u003cp\u003eBest Local Event 354\u003c\/p\u003e \u003cp\u003eCelebrate Fairfax! Festival, Fairfax, VA, USA 354\u003c\/p\u003e \u003cp\u003eAbout the Hosting Place and Surrounding Areas 354\u003c\/p\u003e \u003cp\u003eOverview of the Festival 354\u003c\/p\u003e \u003cp\u003eHistory of the Celebrate Fairfax! Festival and Its Organizing Bodies 354\u003c\/p\u003e \u003cp\u003eHighlights of the Festival 355\u003c\/p\u003e \u003cp\u003eBest Practice with Think-out-of-the-box Ideas 355\u003c\/p\u003e \u003cp\u003eRecognition and Awards 355\u003c\/p\u003e \u003cp\u003eYear-long Celebrations 355\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Twenty Real-World Event Management Experiences and Mini Case Studies 357\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdvertising and Marketing 358\u003c\/p\u003e \u003cp\u003eAttractions 358\u003c\/p\u003e \u003cp\u003eCorporate Social Responsibility (CSR) 359\u003c\/p\u003e \u003cp\u003eEducation 359\u003c\/p\u003e \u003cp\u003eEntertainment 359\u003c\/p\u003e \u003cp\u003eEnvironmental Sustainability 360\u003c\/p\u003e \u003cp\u003eExpositions and Exhibitions 360\u003c\/p\u003e \u003cp\u003eFestivals 360\u003c\/p\u003e \u003cp\u003eFinance 361\u003c\/p\u003e \u003cp\u003eGaming 361\u003c\/p\u003e \u003cp\u003eGovernment 361\u003c\/p\u003e \u003cp\u003eHotels 362\u003c\/p\u003e \u003cp\u003eIncentive 362\u003c\/p\u003e \u003cp\u003eInformation Technology 362\u003c\/p\u003e \u003cp\u003eMeetings 363\u003c\/p\u003e \u003cp\u003eResponding to Requests for Proposals (RFPs) for Independent Event Managers 363\u003c\/p\u003e \u003cp\u003eSafety, Security, and Terrorism 363\u003c\/p\u003e \u003cp\u003eSatisfying the Various Players in a Corporation 364\u003c\/p\u003e \u003cp\u003eSocial Event (Wedding) 364\u003c\/p\u003e \u003cp\u003eVirtual Event 364\u003c\/p\u003e \u003cp\u003eAppendices 1 to 19 and accompanying Image Gallery are available online\u003c\/p\u003e \u003cp\u003eGlossary G-1\u003c\/p\u003e \u003cp\u003eIndex I-1\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49528853037399,"sku":"9781119345732","price":75.56,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119345732.jpg?v=1731873282","url":"https:\/\/bookcurl.com\/products\/special-events-9781119345732","provider":"Book Curl","version":"1.0","type":"link"}