{"product_id":"sparking-creativity-9781032232157","title":"Sparking Creativity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBlending popular culture and design theory, framed by a decade of scholarly research, this book highlights how play and humor fuel innovation. Now, more than ever, we are in need of creative solutions to global problems, but creative skills and abilities decline over time without intervention and practice. \u003c\/p\u003e\u003cp\u003eSparking Creativity provides empirically supported methods for embracing the often-trivialized domains of play and humor to increase our creativity. It shows that topical examples, such as \u003cem\u003eSeinfeld\u003c\/em\u003e's humor, the \u003cem\u003eApples to Apples\u003c\/em\u003e board game, and the \u003cem\u003eAdventure Time\u003c\/em\u003e cartoon series, are more closely related to innovation than you might first think. The book is organized into five main parts, each containing short, engaging subsections and informative, playful, and colorful illustrations to demonstrate concepts. \u003c\/p\u003e\u003cp\u003eWritten in a humorous and accessible style, this book is aimed toward creative-minded entrepreneurs, designers, engineers, industry leaders, parents, educators, and students. It encourages a playful approach throughout a design process to produce truly innovative solutions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"From Amy Klobachur's use of a comb to eat her salad to the invention of the Squatty Potty, from The Little Mermaid to Ru Paul's Drag Race, from robots that poop ketchup to Green Eggs and Ham, this playful, smart and engaging book by designer Barry Kudrowitz takes us on a twisty path to surprising and unfamiliar places as it helps to explore the nature of human creativity, how we can enhance it, and what ways we can use it to improve the quality of our lives. This is the ideal book to get your juices flowing.\"\u003c\/p\u003e\u003cp\u003eHenry Jenkins,\u003ci\u003e Civic Imagination Project, University of Southern California, USA\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"I once did a cartoon where a dad says to his young kid, ‘Go out at play, Norman. It’s your job.’ It’s a joke based on the idea that work and play are antithetical. Barry Kudrowitz has written a book that shows they mustn’t be if we want the creative solutions our 21st-century workplace demands. He makes a compelling case for work being more like play and vice-versa to maximize the benefits of both.\"\u003c\/p\u003e\u003cp\u003eBob Mankoff,\u003cem\u003e former Cartoon Editor of \u003c\/em\u003eThe New Yorker \u003cem\u003eMagazine, USA\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"It is not easy to write a serious book about creativity and innovation that is not to be read too seriously. But Kudrowitz does just that through a prolific use of playful design, humor, inspiring quotes and rigorous research. The book is filled with Silly Ideas, Shitty Robots and Poop Ice Cream – both the title of Chapter 10 and also examples of ways in which real innovation can spring forth from ideas, products, and designs that are fun, fanciful, and surprising. Kudrowitz writes, 'Things that seem silly at first may actually be innovative in the future.' And so an academic book that makes you laugh out loud might turn out to be a transformative approach to understanding the origins of and possibilities for creativity in our lives.\"\u003c\/p\u003e\u003cp\u003eSteven J. Tepper,\u003ci\u003e Dean, Director and Foundation Professor, Herberger Institute for Design and the Arts, USA\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"The beauty of humor is that it resolves tensions between opposites, aka as a pleasurable relief. In a world full of societal challenges, characterized by conflicts and polarities, we cannot underestimate the need for humor to spur innovation and creative solutions, connecting the non-obvious. Kudrowitz’s incredibly rich and entertaining book demonstrates how we can design ourselves playfully out of any crisis. Meanwhile, you learn what is so great about very old Dutch cheese and our children’s farms...\"\u003c\/p\u003e\u003cp\u003ePaul Hekkert,\u003ci\u003e Professor of Design, Delft University of Technology, The Netherlands\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Barry Kudrowitz has conducted years of rigorous, experimental studies on fostering creativity in designers, and he makes those results come alive in a playful, engaging way in \u003cem\u003eSparking Creativity\u003c\/em\u003e. This book is a must for anyone who wants to unlock their own creativity, or teach others how to be more creative, using research-backed, yet accessible strategies. Barry will make you seriously creative!\"\u003c\/p\u003e\u003cp\u003eMaria Yang,\u003ci\u003e Associate Dean of Engineering, MIT, USA\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"This book provides great suggestions for using playful and humor-related experiences to enhance creative thinking and promote innovative actions. Readers from many professional fields can benefit from exploring its many ideas for fostering effective and wide-ranging actions to address contemporary issues and problems that need creative solutions.\"\u003c\/p\u003e\u003cp\u003eDoris Bergen,\u003ci\u003e Distinguished Professor of Educational Psychology Emerita, Miami University, USA\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePART I: CREATIVITY, PLAY, and HUMOR 1. \u003cstrong\u003eThe Four Requisites of a Creative Person\u003c\/strong\u003e, Dr. Momen's Clothing Dryer, and \u003cem\u003eCaptain Planet\u003c\/em\u003e 2. \u003cstrong\u003eDivergent Thinking\u003c\/strong\u003e, Rocket Racoon, and \u003cem\u003eScribblenauts\u003c\/em\u003e 3. \u003cstrong\u003eConvergent Thinking\u003c\/strong\u003e, Bunny Scissors, and Sherlock Holmes 4. \u003cstrong\u003eVerbal Creativity\u003c\/strong\u003e, Code Names, and Puns 5. \u003cstrong\u003eFluency, Originality\u003c\/strong\u003e, and \u003cem\u003eFamily Feud\u003c\/em\u003e 6. \u003cstrong\u003eFlexibility, Elaboration\u003c\/strong\u003e, and \u003cem\u003eScattergories\u003c\/em\u003e 7. \u003cstrong\u003eInspiration\u003c\/strong\u003e, da Vinci's Notebooks, and \u003cem\u003eRuPaul's Drag Race\u003c\/em\u003e 8. \u003cstrong\u003eDiffusing Focus\u003c\/strong\u003e, Shower Thoughts, and (a Few) Psychoactive Drugs \u003cb\u003ePART II: INNOVATION, PLAY, and HUMOR \u003c\/b\u003e9. \u003cstrong\u003eThree Requisites of Innovation\u003c\/strong\u003e, Utility Patents, and a Tanning Booth Toaster 10. \u003cstrong\u003eSilly Ideas\u003c\/strong\u003e, Shitty Robots, and Poop Ice Cream 11. \u003cstrong\u003eFlavors of Innovation\u003c\/strong\u003e, the Nonstick Frying Pan, and USB Drives 12. \u003cstrong\u003eRadical Innovation\u003c\/strong\u003e, Whiskey-Infused Lotion, and High Fashion 13. \u003cstrong\u003eQuestioning the Status Quo\u003c\/strong\u003e, Taboo Topics, and Toilets 14. \u003cstrong\u003eQuestioning the Status Quo\u003c\/strong\u003e, Taboo Topics, and Toilet Paper 15. \u003cstrong\u003eHindsight\u003c\/strong\u003e, Toothbrushes, and Smart Phones 16. \u003cstrong\u003eScience Fiction\u003c\/strong\u003e, Superheroes, and Aliens 17. \u003cstrong\u003eThe Adjacent Possible\u003c\/strong\u003e, \u003cem\u003eThe Simpsons’\u003c\/em\u003e Predictions, and \u003cem\u003eRick and Morty\u003c\/em\u003e \u003cb\u003ePART III: PLAY, CREATIVITY, and INNOVATION \u003c\/b\u003e18. \u003cstrong\u003eDefining Play\u003c\/strong\u003e, Puppies, and Tom Sawyer 19. \u003cstrong\u003ePlay Taxonomies\u003c\/strong\u003e, Adult Play, and Jake the Dog 20. \u003cstrong\u003eThe Criteria for Play\u003c\/strong\u003e, Flow, and \u003cem\u003eBluey\u003c\/em\u003e 21. \u003cstrong\u003eWork\u003c\/strong\u003e, Montessori, and TPS Report Coversheets 22. \u003cstrong\u003ePlay\u003c\/strong\u003e–\u003cstrong\u003eCreativity Connections\u003c\/strong\u003e, \u003cem\u003eThe Little Prince\u003c\/em\u003e, and Positive Affect 23. \u003cstrong\u003eSteve Jobs vs. Mary Poppins\u003c\/strong\u003e, Kindergarten, and Spinach Brownies 24. \u003cstrong\u003eAdding Play Value\u003c\/strong\u003e, \u003cem\u003eOvercooked\u003c\/em\u003e, and The Holle Bolle Gijs \u003cb\u003ePART IV: HUMOR, CREATIVITY, and INNOVATION \u003c\/b\u003e25. \u003cstrong\u003eTwo Theories (and Larrys) of Humor\u003c\/strong\u003e, Throwing Shade, and Throwing Pies 26. \u003cstrong\u003eThe Incongruity Theory of Humor\u003c\/strong\u003e, Cartoon Captions, and the Excalibur Toilet Brush 27. \u003cstrong\u003eRemoteness of Association\u003c\/strong\u003e, Garth’s Spew Cup, and \u003cem\u003eApples to Apples\u003c\/em\u003e 28. \u003cstrong\u003eMetaphorical Thinking\u003c\/strong\u003e, a Finger Trap Biopsy Needle, and SCAMPER 29. \u003cstrong\u003eConnecting Domains\u003c\/strong\u003e, the Combination Pizza Hut and Taco Bell, and TRIZ 30. \u003cstrong\u003eThe Humor of Discovery\u003c\/strong\u003e, Hidden Gorillas, and \u003cem\u003eSeinfeld\u003c\/em\u003e 31. \u003cstrong\u003eHow Comedy Makes Change\u003c\/strong\u003e, Satire, and \u003cem\u003eSouth Park\u003c\/em\u003e 32. \u003cstrong\u003eImprovisation\u003c\/strong\u003e, Yes and...ÒBoom! Freeze! Michael Scarn, FBI!Ó \u003cb\u003ePART V: A PLAYFUL and HUMOROUS DESIGN PROCESS \u003c\/b\u003e33. Thinking \u003cstrong\u003eAbout Design Thinking\u003c\/strong\u003e 34. \u003cstrong\u003eResearching Design Research\u003c\/strong\u003e 35. \u003cstrong\u003eHow Might We...Define How We Define Our Prompts\u003c\/strong\u003e 36. \u003cstrong\u003eAn Improv Warm-up Progression for Team-Based Idea Generation\u003c\/strong\u003e 37. \u003cstrong\u003eIdeas for Idea Generation\u003c\/strong\u003e 38. \u003cstrong\u003eModels of Testing and Testing of Models\u003c\/strong\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49406662574423,"sku":"9781032232157","price":31.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/sparking-creativity-9781032232157","provider":"Book Curl","version":"1.0","type":"link"}