{"product_id":"sowing-the-american-dream-how-consumer-culture-took-root-in-the-rural-midwest-9780821413487","title":"Sowing the American Dream  How Consumer Culture","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFrom 1840 to 1900, midwestern Americans experienced firsthand the profound economic, cultural, and structural changes that transformed the nation from a premodern, agrarian state to one that was urban, industrial, and economically interdependent. Midwestern commercial farmers found themselves at the heart of these changes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eBlanke reminds readers that the growth of consumer culture in the U.S. was more than a phenomenon of 20th-century urban development. Extensive endnotes and tables...enhance this thoroughly researched book. Of considerable value to scholars interested in the U.S.'s social, cultural, and economic changes.\u003cbr\u003eThis is a closely and ingeniously argued book. Blanke breaks new ground by using quantitative analysis of the advertising in late-nineteenth-century markets, and he provides extensive documentation for his narrative. He challenges the interpretations of rural consumerism advanced during this era.","brand":"MJ - Ohio University Press","offers":[{"title":"Default Title","offer_id":51038650106199,"sku":"9780821413487","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780821413487.jpg?v=1750940931","url":"https:\/\/bookcurl.com\/products\/sowing-the-american-dream-how-consumer-culture-took-root-in-the-rural-midwest-9780821413487","provider":"Book Curl","version":"1.0","type":"link"}