{"product_id":"sounds-like-branding-9781408151433","title":"Sounds Like Branding","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eEveryone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world''s most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it''s used correctly, it can turn a one-off purchaser into a loyal fan.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSounds Like Branding\u003c\/i\u003e is, in its author''s words, an ear-opening'' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson''s groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi''s and Coca-Cola.\u003c\/p\u003e\u003cp\u003eWhat marketers need to know today is not what music to run in the background to an ad, but how a brand sounds''. This book is essential reading for any brand manager looking for a competitive edge in an increasingly clut\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":51769360875863,"sku":"9781408151433","price":18.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781408151433.jpg?v=1758720797","url":"https:\/\/bookcurl.com\/products\/sounds-like-branding-9781408151433","provider":"Book Curl","version":"1.0","type":"link"}