{"product_id":"sonic-branding-an-introduction-9781403905192","title":"Sonic Branding An Introduction","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBrands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships","brand":"Palgrave MacMillan UK","offers":[{"title":"Default Title","offer_id":51769303957847,"sku":"9781403905192","price":64.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781403905192.jpg?v=1758720544","url":"https:\/\/bookcurl.com\/products\/sonic-branding-an-introduction-9781403905192","provider":"Book Curl","version":"1.0","type":"link"}