{"product_id":"socialnomics-9781118232651","title":"Socialnomics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSuitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword \u003ci\u003eScott Monty\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eAbout This Book xv\u003c\/p\u003e \u003cp\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003eChapter One Word of Mouth Goes World of Mouth 1\u003c\/p\u003e \u003cp\u003eChapter Two Social Media = Preventive Behavior 29\u003c\/p\u003e \u003cp\u003eChapter Three Social Media = Braggadocian Behavior 37\u003c\/p\u003e \u003cp\u003eChapter Four What We Can Learn from Politics 50\u003c\/p\u003e \u003cp\u003eChapter Five I Care More about What My Neighbor Thinks Than What Google Thinks 72\u003c\/p\u003e \u003cp\u003eChapter Six Death of Social Schizophrenia 95\u003c\/p\u003e \u003cp\u003eChapter Seven Winners and Losers in a 140-Character World 107\u003c\/p\u003e \u003cp\u003eChapter Eight Next Steps for Companies and the Glass House Generation 149\u003c\/p\u003e \u003cp\u003eChapter Nine Social Media Rolodex and Resources 188\u003c\/p\u003e \u003cp\u003eChapter Ten Social ROI 195\u003c\/p\u003e \u003cp\u003eChapter Eleven Social Success Secrets (Give Them to Me Now!) 210\u003c\/p\u003e \u003cp\u003eChapter Twelve Blogging: What Works 217\u003c\/p\u003e \u003cp\u003eChapter Thirteen 100+ Social Media Tools 226\u003c\/p\u003e \u003cp\u003eChapter Fourteen Making Viral Videos 234\u003c\/p\u003e \u003cp\u003eChapter Fifteen Social Media for B2B 238\u003c\/p\u003e \u003cp\u003eChapter Sixteen Case Studies 243\u003c\/p\u003e \u003cp\u003eChapter Seventeen Social Analytics: Big Data and Beyond 256\u003c\/p\u003e \u003cp\u003eChapter Eighteen Social Organizational Structure 267\u003c\/p\u003e \u003cp\u003eChapter Nineteen FAQs 273\u003c\/p\u003e \u003cp\u003eChapter Twenty Teacher and Company Resources and Exercises 292\u003c\/p\u003e \u003cp\u003eSocialnomics Summary 296\u003c\/p\u003e \u003cp\u003eNotes 299\u003c\/p\u003e \u003cp\u003eAbout the Author 311\u003c\/p\u003e \u003cp\u003eIndex 313\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406842667351,"sku":"9781118232651","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118232651.jpg?v=1730497308","url":"https:\/\/bookcurl.com\/products\/socialnomics-9781118232651","provider":"Book Curl","version":"1.0","type":"link"}