{"product_id":"social-networks-and-popular-understanding-of-science-and-health-9781421413242","title":"Social Networks and Popular Understanding of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eSouthwell has made major contributions to our understanding of the roles that social processes play in driving the diffusion and impact of science- and health-related information. Concise and empirically grounded, Social Networks and Popular Understanding of Science and Health cautions against widespread reliance on peer-to-peer sharing strategies to disseminate vital information. In doing so, it challenges all of us-scientists, educators, and policy-makers-to think more critically and creatively about the potential for our communication efforts to increase disparities in access to information that can help people live healthier lives in a healthier world. Science Readers of Social Networks and Popular Understanding of Science and Health: Sharing Disparities are likely to come away better informed and inspired. -- Michelle Shumate Health Communication\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments\u003cbr\u003e1. Introduction\u003cbr\u003e2. Evidence of Inequality in Information Sharing\u003cbr\u003e3. A Catalogue of Information-Sharing Behaviors\u003cbr\u003e4. Who One Is Matters: Individual-Level Factors\u003cbr\u003e5. Where One Is Matters: Community-Level Factors\u003cbr\u003e6. What Information Matters: Content-Level Factors\u003cbr\u003e7. The Consequences of Information Sharing\u003cbr\u003e8. Remedies and Realism\u003cbr\u003eReferences\u003cbr\u003eAbout the Author\u003cbr\u003eIndex\u003c\/p\u003e","brand":"Johns Hopkins University Press","offers":[{"title":"Default Title","offer_id":49529529467223,"sku":"9781421413242","price":29.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781421413242.jpg?v=1731875973","url":"https:\/\/bookcurl.com\/products\/social-networks-and-popular-understanding-of-science-and-health-9781421413242","provider":"Book Curl","version":"1.0","type":"link"}