{"product_id":"social-media-strategy-marketing-advertising-and-public-relations-in-the-consumer-revolution-9781538167090","title":"Social Media Strategy: Marketing, Advertising,","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world.\u003c\/p\u003e\u003cp\u003eWith a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories.\u003c\/p\u003e\u003cp\u003eThis classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike.\u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEach chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. \u003c\/li\u003e\n\u003cli\u003eChapters end with a chapter checklist, key terms and definitions, questions, exercises and discover and explore activities.\u003c\/li\u003e\n\u003cli\u003eEnd-of-chapter Experiential Learning sections include questions, exercises, and Discover and Explore activities.\u003c\/li\u003e\n\u003cli\u003eKeywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary. \u003c\/li\u003e\n\u003cli\u003eTemplate worksheets for key strategy components with business context examples.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNew to the Fourth Edition:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFully redesigned, robust graphics program engages students visually.\u003c\/li\u003e\n\u003cli\u003eNew figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform.\u003c\/li\u003e\n\u003cli\u003eFact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights.\u003c\/li\u003e\n\u003cli\u003eRecurring College Cupcakes business example allows students to follow a strategic process into context.\u003c\/li\u003e\n\u003cli\u003eAppendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInstructor Support Materials: https:\/\/textbooks.rowman.com\/quesenberry4e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTest banks\u003c\/li\u003e\n\u003cli\u003eTemplates and worksheets\u003c\/li\u003e\n\u003cli\u003eCase Briefs\u003c\/li\u003e\n\u003cli\u003eSample syllabi\u003c\/li\u003e\n\u003cli\u003ePowerPoint slides\u003c\/li\u003e\n\u003cli\u003eStudent Flashcards\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFind additional templates and social media strategy updates on the author’s blog: https:\/\/www.postcontrolmarketing.com\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eKeith Quesenberry has done the impossible. He has taken a topic that is so volatile and misunderstood as easy and created a series of systems to get readers started on a strategic journey through digital media. The text is easy to digest, yet not remedial in content. It's both smart and approachable. This is the one-stop shop social media text you have been craving for your class. Your search is over.\u003c\/p\u003e -- Adrienne A. Wallace, associate professor of advertising and public relations, Grand Valley State University","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51041228128599,"sku":"9781538167090","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781538167090.jpg?v=1750949440","url":"https:\/\/bookcurl.com\/products\/social-media-strategy-marketing-advertising-and-public-relations-in-the-consumer-revolution-9781538167090","provider":"Book Curl","version":"1.0","type":"link"}