{"product_id":"social-media-marketing-management-9781032309637","title":"Social Media Marketing Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms' operational activities to create a competitive advantage.\u003c\/p\u003e\u003cp\u003eIn emerging markets and developing economies (EMDEs), social media provides a technological solution to the economic challenges faced by governments, firms, and people at the bottom of the economic pyramid. Social media is often considered to be fundamentally changing the business paradigm and is increasingly integrated into the marketing function, and EMDEs seem to be quickly finding out that it offers them a relatively low-cost opportunity to potentially leapfrog the competition in developed markets. \u003c\/p\u003e\u003cp\u003eBy using social technology to reach users in different market segments in ways that were impossible before\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018965254487,"sku":"9781032309637","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032309637.jpg?v=1750778841","url":"https:\/\/bookcurl.com\/products\/social-media-marketing-management-9781032309637","provider":"Book Curl","version":"1.0","type":"link"}