{"product_id":"social-media-marketing-digital-marketing-in-a-networked-world-9781398623163","title":"Social Media Marketing  Digital Marketing in a Networked World","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eZizheng Yu \u003c\/b\u003eis Programme Director of the MA in Social Media and Digital Marketing at Exeter University, UK. He worked in senior branding positions across the world and as a Journalist for \u003ci\u003e\u003cb\u003eChinese Southern Daily\u003c\/b\u003e\u003c\/i\u003e in Foshan and for \u003cb\u003e\u003ci\u003eUK Chinese Journal\u003c\/i\u003e \u003c\/b\u003ein London.\u003cb\u003eHyunsun Yoon\u003c\/b\u003e is a Senior Lecturer in Strategic Communication at the Department of Media, Culture and Creative Industries at City, University of London. As a Senior Fellow of the Higher Education Academy (SFHEA), she has extensive experience in teaching media, advertising, and marketing communications.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":53187386999127,"sku":"9781398623163","price":95.25,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/social-media-marketing-digital-marketing-in-a-networked-world-9781398623163","provider":"Book Curl","version":"1.0","type":"link"}