{"product_id":"social-media-marketing-allinone-for-dummies-9781119696872","title":"Social Media Marketing AllinOne For Dummies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 1: The Social Media Mix 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Making the Business Case for Social Media 7\u003c\/p\u003e \u003cp\u003eChapter 2: Tallying the Bottom Line 27\u003c\/p\u003e \u003cp\u003eChapter 3: Plotting Your Social Media Marketing Strategy 47\u003c\/p\u003e \u003cp\u003eChapter 4: Managing Your Cybersocial Campaign 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 2: Cybersocial Tools 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Discovering Helpful Tech Tools 91\u003c\/p\u003e \u003cp\u003eChapter 2: Leveraging SEO for Improved Visibility 115\u003c\/p\u003e \u003cp\u003eChapter 3: Optimizing Social Media for Internal and External Searches 147\u003c\/p\u003e \u003cp\u003eChapter 4: Using Social Bookmarks, News, and Share Buttons 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 3: Content Marketing 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Growing Your Brand with Content 195\u003c\/p\u003e \u003cp\u003eChapter 2: Exploring Content-Marketing Platforms 205\u003c\/p\u003e \u003cp\u003eChapter 3: Developing a Content-Marketing Strategy 233\u003c\/p\u003e \u003cp\u003eChapter 4: Getting Your Content to the Masses 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 4: Twitter 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Using Twitter as a Marketing Tool 257\u003c\/p\u003e \u003cp\u003eChapter 2: Using Twitter as a Networking Tool. 271\u003c\/p\u003e \u003cp\u003eChapter 3: Finding the Right Twitter Tools 287\u003c\/p\u003e \u003cp\u003eChapter 4: Social Listening with Twitter 299\u003c\/p\u003e \u003cp\u003eChapter 5: Hosting Twitter Chat 305\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 5: Facebook 319\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Using Facebook as a Marketing Tool 321\u003c\/p\u003e \u003cp\u003eChapter 2: Creating and Sharing Content on Facebook 343\u003c\/p\u003e \u003cp\u003eChapter 3: Advertising and Selling on Facebook 361\u003c\/p\u003e \u003cp\u003eChapter 4: Streaming Live Video on Facebook 373\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 6: LinkedIn 383\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Promoting Yourself with LinkedIn 385\u003c\/p\u003e \u003cp\u003eChapter 2: Promoting Your Business with LinkedIn. 403\u003c\/p\u003e \u003cp\u003eChapter 3: Using LinkedIn as a Content Platform 421\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 7: Getting Visual 431\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Pinning Down Pinterest 433\u003c\/p\u003e \u003cp\u003eChapter 2: Snapchatting It Up! 465\u003c\/p\u003e \u003cp\u003eChapter 3: Getting Started with Instagram 485\u003c\/p\u003e \u003cp\u003eChapter 4: TikTok(ing) Around the Clock 507\u003c\/p\u003e \u003cp\u003eChapter 5: Watching and Listening: Videos, Podcasts, and Your Brand 519\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 8: Other Social Media Marketing Sites 533\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Weighing the Business Benefits of Minor Social Sites 535\u003c\/p\u003e \u003cp\u003eChapter 2: Maximizing Stratified Social Communities 547\u003c\/p\u003e \u003cp\u003eChapter 3: Profiting from Mid-Size Social Media Channels 575\u003c\/p\u003e \u003cp\u003eChapter 4: Integrating Social Media 583\u003c\/p\u003e \u003cp\u003eChapter 5: Advertising on Social Media 601\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 9: Measuring Results and Building on Success 629\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Delving into Data 631\u003c\/p\u003e \u003cp\u003eChapter 2: Analyzing Content-Sharing Metrics 645\u003c\/p\u003e \u003cp\u003eChapter 3: Analyzing Twitter Metrics 659\u003c\/p\u003e \u003cp\u003eChapter 4: Analyzing Facebook Metrics 669\u003c\/p\u003e \u003cp\u003eChapter 5: Measuring Other Social Media Networks 677\u003c\/p\u003e \u003cp\u003eChapter 6: Comparing Metrics from Different Marketing Techniques 687\u003c\/p\u003e \u003cp\u003eChapter 7: Making Decisions by the Numbers 707\u003c\/p\u003e \u003cp\u003eIndex 721\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866411741527,"sku":"9781119696872","price":27.54,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/social-media-marketing-allinone-for-dummies-9781119696872","provider":"Book Curl","version":"1.0","type":"link"}