{"product_id":"social-media-for-business-9780730345770","title":"Social Media for Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe quick-and-easy guide to effective social media marketing\u003c\/b\u003e \u003cp\u003e\u003ci\u003eSocial Media for Business\u003c\/i\u003e is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You''ll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You''ll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy  as well as when to decide to transition toward or away from any specific platform. \u003c\/p\u003e\u003cp\u003eSocial media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The be\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Australia Ltd","offers":[{"title":"Default Title","offer_id":49404152217943,"sku":"9780730345770","price":14.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780730345770.jpg?v=1730485573","url":"https:\/\/bookcurl.com\/products\/social-media-for-business-9780730345770","provider":"Book Curl","version":"1.0","type":"link"}