{"product_id":"social-media-and-genre-studies-an-investigation-of-facebook-and-twitter-higher-education-web-pages-9781666907353","title":"Social Media and Genre Studies: An Investigation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTable of Contents\u003c\/p\u003e\u003cp\u003eAcknowledgments\u003c\/p\u003e\u003cp\u003eChapter 1: Introduction: Definition of Genre\u003c\/p\u003e\u003cp\u003eChapter 2: Investigating Institutional Social Media Sites as a Genre\u003c\/p\u003e\u003cp\u003eChapter 3: Three Characteristics of Genre and Research Design\u003c\/p\u003e\u003cp\u003eChapter 4: Purpose of Facebook and Twitter Web Pages in Higher Education\u003c\/p\u003e\u003cp\u003eChapter 5: Form of Facebook and Twitter Web Pages in Higher Education\u003c\/p\u003e\u003cp\u003eChapter 6: Functionality of Facebook and Twitter: Higher Education Staff and Administration\u003c\/p\u003e\u003cp\u003eChapter 7: Conclusion: Facebook and Twitter as Genres\u003c\/p\u003e\u003cp\u003eAppendix\u003c\/p\u003e\u003cp\u003eReferences\u003c\/p\u003e\u003cp\u003eAbout the Author\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":51042002567511,"sku":"9781666907353","price":69.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781666907353.jpg?v=1750952574","url":"https:\/\/bookcurl.com\/products\/social-media-and-genre-studies-an-investigation-of-facebook-and-twitter-higher-education-web-pages-9781666907353","provider":"Book Curl","version":"1.0","type":"link"}