{"product_id":"social-marketing-9780789029652","title":"Social Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eLearn what marketing practices can positively impact behavior\u003cbr\u003e\u003cbr\u003eThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage.\u003cbr\u003e\u003cbr\u003eSocial Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to po\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Foreword \u003c\/li\u003e\n\u003cli\u003e CASE STUDIES \u003c\/li\u003e\n\u003cli\u003e The World Anti-Doping Agency: The Role of Social Marketing (Norm O’Reilly and Judith Madill) \u003c\/li\u003e\n\u003cli\u003e From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing Program (Judith Madill and Frances Abele) \u003c\/li\u003e\n\u003cli\u003e North Carolina’s Social Marketing Matrix Team: Using Social Marketing Concepts to Institutionalize Social Marketing Capacity in a State Health Department (Mike Newton-Ward) \u003c\/li\u003e\n\u003cli\u003e EMPIRICAL ARTICLES \u003c\/li\u003e\n\u003cli\u003e The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach (Gonzalo Díaz Meneses and Asunción Beerli Palacio) \u003c\/li\u003e\n\u003cli\u003e The Internet in Social Marketing Research (Julian De Meyrick) \u003c\/li\u003e\n\u003cli\u003e QUALITATIVE ARTICLE \u003c\/li\u003e\n\u003cli\u003e Transport Behavior: A Role for Social Marketing (Enda McGovern) \u003c\/li\u003e\n\u003cli\u003e CONCEPTUAL FRAMEWORK ARTICLE \u003c\/li\u003e\n\u003cli\u003e A Typology of Charity Support Behaviors: Toward a Holistic View of Helping (John Peloza and Derek N. Hassay) \u003c\/li\u003e\n\u003cli\u003e Index \u003c\/li\u003e\n\u003cli\u003e Reference Notes Included \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":49405064446295,"sku":"9780789029652","price":92.14,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/social-marketing-9780789029652","provider":"Book Curl","version":"1.0","type":"link"}